Ciszewski Financial Communications - presentation of the agency
Ciszewski Financial Communications presentation of the agency Warsaw, 15th of June, 2011
Ciszewski Marketing Group Constant growth 2010 & 2009 2011 CPR was 2007 Founding awarded Ciszewski Impactor Financial Award for the Membership in 1999 the Polish Communications Best PR Agency in Poland – 2 Association of CPR was consecutive Public awarded Drum years (for 2009 Relations 1994 Association with Gollin Companies and Impactor Awards and 2011) Harris Ciszewski CPR as a groupEstablishing Founding is the largestthe Agency Ciszewski PR agency by Jerzy Marketing (employment) Ciszewski Sportowy and 3rd in revenue
Ciszewski Financial Communications Facts & Figures Ciszewski Financial Communications is the first company in Central Eastern Europe specialized in services for companies from financial, real estate, law and consulting fields and capital markets communication (IPO, SPO, M&A, debt), Together with partners, CFC provides also consulting and activities connected with sport marketing, corporate identity, design and production, Ciszewski Financial Communications has emerged from Ciszewski PR S.A. – one of the oldest PR agencies in Poland, Since 1999 roku we have been associated with GolinHarris - world leading PR agency, Since 2009 Ciszewski Financial Communications is affiliated with Penrose Financial, Ciszewski Financial Communications is the part of Ciszewski Marketing Group.
Ciszewski Financial Communications Facts & Figures Over 40 projects realized for the companies from the financial industry in the last 2 years – three times more than our best competitors, 21 consultants specialized in the attendance of the financial industry companies (11 firms), real estate (4 firms) and professional services (3 firms) – over two times more than out best competitors, 5 specialized departments: Consumer Finance & B2B, Corporate Finance & M&A, Real Estate, Law & Consulting, Capital Markets communication, Experience in creation of joint initiatives for our Clients, Our staff: 25 people (21 consultants), Number of our Clients: 38 – (regular service: 30, projects [3 – 6 months]: 5, one-time projects: 3).
Ciszewski Financial Communications Communication hub for CEE CEE reality is very different from developed countries – especially in financial services, professional services, capital markets and real estate As most of CEE markets are too narrow for agencies specialized in financial communications we have decided to create a hub of agencies and experts specialized in financial services communications which enables us to cover the whole region Our partners have background in financial journalism, information agencies and financial services firms Together with our partners: we cover Poland, Russia, Ukraine, Czech Republic, Slovakia, Romania, Hungary, Kazachstan, Warsaw is client service & strategy center – Strategy is developed here, executive directors are involved in the process – Supervision is done here, executive directors are involved in the process We always work on localizing global messaging to make it more approporiate for the local audiences We have great relations with financial journalists and the industry in each country
M&A and IPO, SPO, bonds projects Company Project Scope of activity Total value of transaction Consulting in area as: internal and external Ahold Polska takeover by Carrefour Polska communications, press conferences, media relations with 375 mln Euro Carrefour Polska national and regional journalists. Consulting in area as: internal and external communications, Kofola Holding S.A. merge with Hoop S.A. press conferences, media relations with national and regional Hoop SA journalists, crisis communications. PKO BP buy back Credit Suisse Consulting in area as: external communications: reactive Credit Suisse 120 mln PLN AM shares in PKO TFI only communications with national media. Sale of 100% stocks of Credit Consulting in area as: internal and external communications,Credit Suisse Asset Suisse Asset Management press conferences, media relations with national and regionalManagement Polska Polska to Ipopema SA journalists. Consulting in area as: internal and external communications, 4 times debenture issue of 130 mln PLN Marvipol S.A. press conferences, media relations with national and regional Marvipol SA (40+40+30+20) journalists, crisis communications. Consulting in area as: internal and external communications, IPO – on going (od 1 Widok Energia SA IPO of Widok Energia SA press conferences, media relations with national and regional do 10 mln zł) bonds journalists, crisis communications. (over 3 mln zł) Consulting in area as: internal and external communications, DM NWAI SA IPO of DM NWAI SA press conferences, media relations with national and regional 3 552 330 zł journalists, crisis communications. Consulting in area as: internal and external communications, Merge of Supernova Fund SASupernova Fund S.A. press conferences, media relations with national and regional 210 mln zł DM IDM SA assets journalists.
M&A and IPO, SPO, bonds projects – selected experience of our consultants prior to joining CFC Company Project Scope of activity Total value of transaction Consulting in area as: internal and external communications, press conferences, media relations with GINO ROSSI IPO GINO ROSS I SA 36 mln PLN national and regional journalists, crisis communications and regional journalists. Consulting in area as: internal and external Bankier.pl IPO Bankier.pl SA communications, press conferences, media relations with 25,12 mln PLN national and regional journalists. Consulting in area as: internal and external HAWE S.A. rights issue on HAWE S.A. communications, press conferences, media relations with 100 000 000 PLN Warsaw GPW national and regional journalists, crisis communications. Consulting in area as: internal and externalLiberty Group S.A. Liberty Group S.A. PRE-IPO communications, press conferences, media relations with 3 000 000 PLN national journalists. Investor relations. Consulting in area as: internal and external Electus S.A. 15 600 000 PLN Electus S.A. communications, press conferences, media relations with Investor relations and PRE-IPO Bonds on Catalyst national journalists. Investor relations. Lokaty Budowlane S.A. InvestorLokaty Budowlane Communications and Investor relations consulting and 40 000 000 PLN relations and support during S.A. information duties. (reverse takeover) reverse takeover
Jerzy Ciszewski President President of Ciszewski Public Relations S.A., Ciszewski Marketing Sportowy and Ciszewski Financial Communications More than 20 years in PR&marketing industry Consulting several hundreds communication projects Great experience in crisis management Experience in communication with public administration Experience in public administration Main advisor of Marek Belka, the Polish Prime Minister Secretary of State in the Ministry of Sport As a Secretary of State he was one of founding fathers and main executer of Polish – Ukrainian application to Euro 2012
Paweł Tomczuk General Director General Director in Ciszewski Financial Communications He specialises in communication of financial, real estate and consulting branches He prepared strategies and managed activities for more than 50 companies from these fields, E.g., Dom Maklerski BZ WBK, Legg Mason TFI, Gold Finance, DM NWAI, Saski Partners, Amplico, BZ WBK,, Ernst&Young. Credit Suisse, Neinver, Marvipol SA, Wikana SA, Capgemini, Mercer He advised financial companies in complicated crisis situations, eCard S.A., buying process of stock exchange in Prague by WSE, implementation of NSDR in KDPW S.A., KDPW S.A. During last two years he assisted Presidents and Directors of large international companies during about 100 meeting with journalists
Heads of departments Danuta Cabaj Anna Samul Jakub Zadrożny Siekierska Patrycja Daniel Gąsiorowski Consumer Corporate Law & Consulting Real Estate Investor Relations Finance Finance Corporate communication Social media & Internet Public affairs Corporate social Investor relations responsibility Crisis communication Communication of change Internal communication & Event management employer branding Media trainings
CFC organisation structure Paweł Tomczuk Managing Director Alicja Górka Joanna Kosaczuk Strategy and Development Office Manager Manager Danuta Cabaj Anna Samul Jakub Zadrożny Patrycja Siekierska Daniel GąsiorowskiHead of Consumer Head of Corporate Head of Head of Head of Finance & B2B Finance & M&A Law & Consulting Real Estate Capital Markets Hubert Kifner Marek Knitter Artur Skoneczko Piotr CeglarekHead of Financial Senior Associate Senior Associate Senior Associate ServicesAgata Dorożuk Anna Borowiec Karol Chorąży Monika GapsaSenior Associate Senior Associate Associate Associate Łukasz Jakub Zajdel Magdalena Czajka Associate Ogonowski Associate Associate Associate Anna Częścik Joanna Gołąb Anna Kosiorek Associate Associate Junior Associate
The team The principle of our work is to understand Client’s activity: - Our qualified consultants manage activities for different companies: M&A consulting, asset management, structured funds, PE & VC, IPO, banking products, law and real estates. Experience of consultants is related to standard and non- standard communication techniques: – For example: social media, internet, blogs, proactive media communication, media patrons, ongoing cooperation among key media, founding coalitions of many different companies in order to maximize effect of conducting activities (e.g. cross selling initiatives). 16
Paweł Tomczuk General Manager Vice-President and Co-owner of Ciszewski Financial Communications Ltd: – 2007 - 2009 – Head of Financial Department in Ciszewski Public Relations, – Since 2009 – Managing Director of Ciszewski Financial Communications. Experience in creating communication strategies and implementation of communication activities for BZ WBK, Bank Millennium, Credit Suisse, Citi Handlowy (Kronenberg Foundation), Credit Agriclole, Ernst & Young, Brokerage House BZ WBK, Gold Finance, Legg Mason TFI, Obligacje Skarbu Państwa (Ministry of Finance), Brokerage House NWAI, Grupa Amplico, Saski Partners, KDPW S.A., eCard S.A., Neinver. Communication crisis management for eCard SA (shareholders conflict) and KDPW SA. Advisory during IPO and M&A processes for Credit Suisse, DM NWAI, Widok Energia, Marvipol SA, Supernova Fund, Polish Oil and Gas Company (PGNiG). Training and presentations on the subject of social media for Pekao SA, Kredyt Bank, Citi Handlowy, Wiosna Association. Communication strategic workshops for Saski Partners, Bank Millennium, Amplico Group, Brokerage House NWAI, Riverside Company, Noerr.
Anna SamulHead of Corporate Finance & M&A Departement Over 7 years of experience in PR/news communication: – 4 years of experience in Ciszewski Agency, – 3 years of experience as a journalist in news channel TVN24, business section (now TVN CNBC), Consulting and conducting of PR activities for Carrefour Poland in the acquisition of Ahold Poland in June 2007. Conducting of communication activities in the process of acquisition Credit Suisse Asset Management shares from PKO TFI: implementation of the communication strategy and managing relations with key journalists. Communication and strategic advisory in the merger of Brokerage House IDM SA and Supernova Fund assets. Strategy and communication consulting for Credit Suisse during the acquisition of 100 percent shares in Credit Suisse Asset Management (Poland) by Ipopema Securities. Communication advisory and execution of communication activities for Polish Oil and Gas Company (PGNiG) in the process of two acquisitions on Polish energy market.
Daniel Gąsiorowski Head of Investor Relations Department Specialize in investor relations and communication advising for public companies Over 10 years experience in financial media and Public Relations sector: – 2000 – 2005 – journalist, from 2003 Editor in Chief of Gazeta Finansowa, – 2005 – 2007 – journalist of Money.pl, – 2007 – 2009 – Board member and CEO of Liberty Group SA. Experience in management of the communication activities in public companies and Venture Capital funds: – Capital Partners, eMuzyka, Bakalland, Electus, Hawe (for more than 2 years), eCard. Experience in communication and strategic advisory during the IPO process: – Liberty Group (for more than 2 years), Telepolska Holding, Platinium Properties Group. In CFC from October 2010, responsible for: – IPO Brokerage House NWAI, IPO Widok Energia SA, Marvipol SA, BOMI SA. Communication advisory and conducting of PR activities for Polish Oil and Gas Company (PGNiG) in the process of two acquisitions on Polish energy market.
Marek Knitter, Senior Associate, Corporate Finance & M&A Department 10 years of experience in financial media as a journalist: – 2000 – 2004 – journalist of Puls Biznesu newspaper – Investors Department, – 2004 – 2006 – journalist of Internet Service BusinessWire (ISB), – 2006 – 2010 – journalist of Money.pl, Head of Money and Market Department. Over 1 year of experience as a consultant of Brokerage House IDM SA: – communication and media relation advisory during IPO processes, – coordination of events and meetings for the media, market analysts and investors. In CFC from December 2010, responsible for conducting PR activities for: – Saski Partners, Riverside Company. Execution of communication activities for Polish Oil and Gas Company (PGNiG) in the process of two acquisitions on Polish energy market.
Jakub Zajdel, Senior Associate Corporate Finance & M&A Department Over 1 year of experience in financial media: – 2009 – 2010 – journalist of Polish Press Agency, Macroeconomic and Market Units. In CFC from April 2010, responsible for: – Credit Suisse Investment Banking, Credit Suisse Securities and Ernst&Young Communication and strategic advisory in the merger of Brokerage House IDM SA and Supernova Fund assets. Conducting of communication activities for Polish Oil and Gas Company (PGNiG) in the process of two acquisitions on Polish energy market. Graduated Warsaw School of Economics and postgraduate studies of Central Banking and Monetary Policy organized by National Bank of Poland (NBP) and Polish Academy of Science (PAN).
Cooperation with banks and investment companies, M&AprocessesCHOSEN PROJECTS
Credit Suisse Investment BankingCommunication around transactions Privatization deals (PZU and ENEA), BZ WBK acquisition for PKO BP, AsterScope of activities Monitoring & handling media leaks Preparation of crisis communication strategy Communication of the deal Meetings with press after the deal (PZU and ENEA) Expert positioning: – Arranging regular expert comments in the key media – Arranging 1-on-1 interviews with IB seniors Ongoing activities: – Media monitoring and monitoring of competitors activities – Constant cooperation with Credit Suisse’s press office located in Frankfurt concerning advisory in terms of communication, as well as current media relations
Credit Suisse SecuritiesScope of activities Preparation and execution of communication strategy concerning the debut of Credit Suisse Securities on the Polish market Monitoring & handling media leaks Communication of the analysts reports Expert positioning: – Arranging regular expert comments in the key media – Arranging 1-on-1 interviews with Credit Suisse Securities seniors – Distribution of the analysts’ market reports Ongoing activities: – Media monitoring and monitoring of competitors activities – Proposing the activities - speaking opportunities and sector events
Credit Suisse Asset ManagementScope of activities Conducting communication activities related to the Robert Parker visits in Poland – the main strategist of Credit Suisse Asset Management Expert positioning: – Arranging expert comments in the key media – Distribution of the analysts’ monthly reports Preparing press note and press release about the Credit Suisse Asset Management investment results Proposing the activities - speaking opportunities and sector eventsM&A advisoryCS AM selling 25 % of PKO TFI / CS AM joint venture The agency was supporting CS AM communication during the process of selling 25 % of shares in PKO TFI / CS AM joint venture The agency was handling media leaks and preparing crisis communication strategyCS Group sells 100% of share in CS AM to Ipopema TFI CS Group strategy in Poland communication after CSAM was sold Constant communication advisory during sale process Internal & external communications
Credit Suisse – Robert Parker interview28.04.2011 Puls Biznesu – the biggest Polish economic daily
Legg Mason Investments Fund Media relations and crisis communication consulting Preparing of educational materials on the subject of investing that were sent out to the media Acting as the press office of the company Arranging interviews with the board of the company and assistance during these interviews Consulting in key communication areas Conducting media audit The journalists’ expectations in relations to Legg Mason Individually presenting the philosophy of Legg Mason to journalists and related communication with the media The result – a considerable improvement in relations with the media, a better understanding of Legg Mason’s businesses by journalists
The Riverside Company - Private Equity FundMedia relations activities Communication of deals Advising on communication strategy around certain deals communication – Including crisis management Arranging one on one meetings with journalists Speaking opportunities – coordination of participation in conferences Communication of international & local transactions Ciszewski Financial Communications has been responsible for communication of Riverside Private Equity since August 2009. CFC acts in three countries: Poland, Czech and Hungary
Capital markets team in BZ WBKConducting proactive relations with journalists in order to buildand maintain image of ORK BZ WBK as the company with largecompetences in terms of M&A and IPOThe Agency was accountable for expert positioning activities: Establishing relations with key journalists from most important media: Parkiet, Puls Biznesu, Rzeczpospolita, Dziennik Gazeta Prawna, Forbes, Businessman.pl, press agencies Expert positioning in different fields Arranging one on one meetings and articles devoted to chosen topics (e.g. M&A on real estate, energy, food markets) Planning and coordinating activities from expert positioning fields (participating in conferences)
Money Makers Media relations and social media communication Preparation & execution of communication strategies Launch of the company on the market Building awareness of the new brand, expert’s positioning, companys services Handling media relations - day-to-day activities & press office Arranging expert’s comments and interviews on media Arranging educational comments and publications on investment products and services available on the Polish market and on financial advisors Conducting public relations and social media educational campaign on the quality of financial advisory in Poland
Supernova (IDM) FundThe Agency is accountable for conducting all mediarelations including: Creating communication strategy including key messages and detailed plan of activities Creating communication strategy and Q&A regarding each acquisition or shares purchase, iincluding potential crisis communication issues Establishing and maintaining strong relationships with the key journalists Preparing recommendation concerning participation in the speaking opportunities and other events in the financial sectors Cooperation with Supernova Fund business partners M&A communication consulting: internal and external communications, press conferences, media relations with national and regional journalists Expert positioning - aarranging expert comments and 1-on-1 interviews in the key media
Saski PartnersScope of activities Day-to-day media relations activities & press office Arranging comments on deals & market situation Advising on communications regarding deals Support in crisis situations connected with deals Proposing the activities - speaking opportunities and sector events Constant cooperation since 2007
DM NWAISupport for NWAI brokerage house clients duringIPO, SPO or debt offerings: Positioning the company as first investment bank for SME Preparation & execution of communication strategies Advisory in the area of investor relations Management of crisis situations Handling media relations The agency was supporting DM NWAI in its own IPO process
Thank you for your attention!Paweł TomczukGeneral DirectorCiszewski Financial CommunicationsMob. +48 600489609e-mail: email@example.com