Working with Authors by Laura Adams

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Working with Authors by Laura Adams

  1. 1. “An Easy Way to Get Free Content, Expand Your Network & Boost Traffic to Your Blog!”<br />WELCOME !!!<br />
  2. 2. “An Easy Way to Get Free Content, Expand Your Network & Boost Traffic to Your Blog!”<br />Laura Adams<br />-author<br /> -podcaster<br /> -freelance writer<br /> -financial coach<br /> -speaker<br /> -online trainer<br />SmartMovesToGrowRich.com<br />
  3. 3. “An Easy Way to Get Free Content, Expand Your Network & Boost Traffic to Your Blog!”<br /><ul><li> Benefits you get working with authors
  4. 4. Why authors need to work with bloggers
  5. 5. How to find authors before anyone else
  6. 6. The right way to contact authors & publicists
  7. 7. Best types of content to produce with authors
  8. 8. Time for Q & A</li></ul>SmartMovesToGrowRich.com<br />
  9. 9. Why Should You Work With Authors?<br />Producing fresh content on a consistent basis is challenging<br />It’s easy to leverage an author’s expertise and willingness to promote<br />SmartMovesToGrowRich.com<br />
  10. 10. Why Should You Work With Authors?<br />Introduce your blog to an author’s community <br />Gain exposure through their book, web site, and variousmedia promotions <br />Expand your connections inside & outside of the blogging community<br />SmartMovesToGrowRich.com<br />
  11. 11. Why Should You Work With Authors?<br />To gain credibility<br />Get up-to-date info from an industry expert <br />Free or low-cost resource to publish more posts and attract more traffic <br />Potential co-author or joint venture opportunities <br />SmartMovesToGrowRich.com<br />
  12. 12. Why Do Authors Need Bloggers?<br />Always hungry for publicity—especially during a launch <br />May not be web-savvy but want online exposure <br />In-house publicists may be clueless about online promotion<br />SmartMovesToGrowRich.com<br />
  13. 13. Why Do Authors Need Bloggers?<br />Most authors must be their own publicist or pay dearly for ongoing PR<br />Blogs are an easy way to cross-pollinate their audience<br />All the promotion possibilities an author has can be overwhelming!<br />SmartMovesToGrowRich.com<br />
  14. 14. How to Find Authors First<br />SmartMovesToGrowRich.com<br />Reach authors before their books go on sale <br />Sign up for newsletters at writing websites:<br />Publisherslunch.com<br />Galleycat.com<br />Publishersweekly.com<br />Publishersmarketplace.com<br />Get the RSS feed at Amazon.com<br />
  15. 15. How to Find Authors First<br />Click the <br />New Releases tab<br />SmartMovesToGrowRich.com<br />
  16. 16. How to Find Authors First<br />Choose a book category—look beyond finance<br />SmartMovesToGrowRich.com<br />
  17. 17. How to Find Authors First<br />Narrow down the book topic<br />SmartMovesToGrowRich.com<br />
  18. 18. How to Find Authors First<br />Subscribe to the book topic release RSS feed<br />SmartMovesToGrowRich.com<br />
  19. 19. How to Find Authors First<br />Use Advanced Search to enter format, binding or pub date <br />SmartMovesToGrowRich.com<br />
  20. 20. How to Find Authors First<br />No cover image – needs review?<br />SmartMovesToGrowRich.com<br />
  21. 21. How to Contact Authors & Publicists<br />Link to author page with contact info<br />SmartMovesToGrowRich.com<br />
  22. 22. How to Contact Authors & Publicists<br />SmartMovesToGrowRich.com<br />
  23. 23. How to Contact Authors & Publicists<br />Ask for a review copy or 2 <br />Offer to write a book reviewor submit online review<br />Ask to be a part of their virtual or blog tour<br />Connect with in-house publicist or PR firm reps – get on their email blasts <br />SmartMovesToGrowRich.com<br />
  24. 24. Types of Content to Produce<br />Write a book review<br />Do a Q&A via email or phone<br />Author could write a guest post—favorite material from the book?<br />Author could write a series of posts for free or at a low per article rate<br />SmartMovesToGrowRich.com<br />
  25. 25. Types of Content to Produce<br />Audio interview via Skype—record using Audacity<br />Audio interview via phone—record using freeconferencecalling.com <br />Have a live teleseminar on bridge line <br />Transcribe audio using voicebase.com<br />SmartMovesToGrowRich.com<br />
  26. 26. Types of Content to Produce<br />Video interview via Skype side-by-side<br />Pamela.biz<br />Vodburner.com<br />Supertintin.com<br />Ecamm.com (for Mac only)<br />Have a live webinar<br />Rip audio from video<br />SmartMovesToGrowRich.com<br />
  27. 27. Types of Content to Produce<br />Use content in multiple ways<br />Blog <br />Social media<br />Newsletter<br />Podcast <br />YouTube<br />Always give author or publicist copy of files you create and links to content<br />Include an Amazon Associates affiliate link to the book<br />SmartMovesToGrowRich.com<br />
  28. 28. Types of Content to Produce<br />Using expert content from authors as text, audio, video—is a great way to connect, leverage their existing followers, and give your blog more credibility, visibility, and traffic!<br />SmartMovesToGrowRich.com<br />
  29. 29. THANK YOU !!!<br />Let’s connect here:<br />SmartMovesToGrowRich.com<br />Facebook.com/MoneyGirlQDT<br />Twitter.com/LauraAdams<br />LinkedIn<br />Google+<br />SmartMovesToGrowRich.com<br />

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