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Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz
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Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - Matt Schulz

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  • I’m Matt. I’m the VP of Content…. Etc.
  • Will explain the three key elements of this image. (Picture, byline and “more by” line)
  • Will zoom through this. Should be pretty obvious, but worth quick mention.
  • Plus.google.com/authorship
  • And once it works, here’s what you’ll see immediately. (Need to update screengrab to include “work” link, too)
  • Will talk about rel=author briefly as being the key bit of code for the process, and will also describe what “contributor” means.
  • Will talk aboutrel=me briefly as being another key bit of code for the process. Will again mentionrel=author and contributor.
  • Here’s my boss’ bio page. The G+ link is in the form of the logo on the page, includes rel=me code
  • Transcript

    • 1. GOOGLE WANTS your1 QUALITY HOW TO TAKE ADVANTAGE CONTENT! AND GET NOTICED FINCON12, Denver, Colorado, September 8, 2012 A look at the ins and outs of Google’s authorship program and why you should care about it. www.investinganswers.com
    • 2. Who am I?Aspiring author. Veteran journalist, now VP ofContent with InvestingAnswers.com. Evangelist forthe Writers League of Texas. Snarky sports fan.Proud Austinite.
    • 3. 3 I’m ALSO… DAD More info: www.oursite.com
    • 4. WE WANT TO BE NOTICED4 • Unlike my son, we want to people to notice. – More readers – More page views – More ad clicks – More money • That’s where Google authorship comes in
    • 5. What is authorship?5 For writers: A way to connect your identity to your content on the Internet and get noticed. For Google: A way to identify the best content from the best writers and make sure it gets noticed.
    • 6. HOW does it look?6 6
    • 7. GIVING THE WEB A FACE7 “The main thing that we are trying to address is the faceless nature of the web.” - Google’s Sagar Kamdar in an interview with StoneTemple.com
    • 8. not just about looks8 • Images draw eyeballs – and clicks • Byline links gives air of credibility • “More by” links mean exposure for older stories by author
    • 9. 9 GOOD FOR SEO Quality Authors Still evolving, but here’s Higher Author Rank where things are Higher Page Rank headed… Higher Overall Search Rank
    • 10. Good for you, too10 • Again, still evolving, but: – Writing for reputable sites makes you more reputable – Reputable writers make sites more reputable • Can also help separate you from copycats, thieves
    • 11. 11 How does it work? With a lot of help from Google Plus
    • 12. ESTABLISHING IDENTITY12 • Connecting stories to profile pages – Author establishes link between themselves and their article via their Google+ profile – Google confirms author’s identity – Google says, “He’s legit” – Google adds picture & links to search results (though it can be sporadic)
    • 13. The real reason?13 • Helping Google+ in battle vs Facebook, some say – Fledgling social media tool struggling – Google creates way to integrate G+ into SEO – People now have great incentive to join G+, which they’d otherwise dismiss
    • 14. 14 Whatever the reason, the reality is this: This matters to Google, and it should matter to you (whether you like it or not)
    • 15. 15 Start with great content • Google is focused on quality content • Quality content gets ranked higher, others suffer: – Shallow or sloppy content – Stolen or plagiarized content • But you’re probably already writing strong content
    • 16. 16 Get a Google Plus profile • Profile should include: – Name (matches bylines) – Headshot (No logos) – A short bio – Links to sites you write for (in “Contributor to” section) – Your +1s
    • 17. MAKING THE CONNECTION17 • There are three main options: – Just an email address – The Google two-step – The triple play
    • 18. 1. Just YOUR EMAIL18
    • 19. “Contributor to” link
    • 20. REMEMBER THIS…20 • Email address must match site URL • Byline name must match G+ profile name • When verified: – Email appears in “Work” part of G+ profile – Link appears in “Contributor to” part of G+ profile
    • 21. 21 2. The Google two- step Article Article page page “Rel=author” Website Google+ Google+ profile home profile page page page “Contributor”
    • 22. REL=“WHAT?”22 • Plus.google.com/1111111111111?rel=author • <A HREF=“Plus.google.com/1111111111111” rel=“author”>By Christian Hudspeth</A> • Place in the byline or a tagline
    • 23. CHECKING YOUR WORK23 • Google.com/webmasters/tools/richsnippets • Shows if you’re verified as an author • Can be inconsistent • Links to more info available after presentation
    • 24. REMEMBER THIS…24 • Must create the loop between site and G+ – Links from site to G+ – Link back from G+ to site • Byline name must match G+ profile name • Use rich snippets tool to test coding
    • 25. 3. The triple play25 Article Article page page “Rel=author” “Rel=me” Google+ Author Rel=“me” profile bio page page “Contributor”
    • 26. Author bio page26
    • 27. ME, ME, ME27 • Coded same way as rel=author • Plus.google.com/1111111111111?rel=me • <A HREF=“Plus.google.com/1111111111111” rel=“me”>G+ ICON GOES HERE</A>
    • 28. REMEMBER THIS…28 • Must create the loop between site and G+ • Byline name must match G+ profile name • Using G+ logo for link is good idea • Use rich snippets tool to test coding
    • 29. Which should you use?29 Google says, “They’re equal. Just use the easiest one”
    • 30. Which is the easiest?30 • 1- or 2-person blog: Use email method – Two-step would work, too; triple play = overkill • More complex sites: Use the triple play – Email method or 2-step could work, too
    • 31. MAKING IT HAPPEN31 • All methods have their quirks • Wordpress has many widgets and add-ons to help with implementation • Recommendations available after presentation
    • 32. IN CONCLUSION…32 • Good for both you and your site – Improved visibility – Improved credibility – Improved search ranking, eventually • Don’t have to be an SEO or coding expert
    • 33. Want more?33 Helpful links, implementation documentation, information on blog plug-ins and more available at: FinancialBloggerConference.com
    • 34. ANY34 QUESTIONS?
    • 35. I SINCERELY35 THANK YOU! Matt Schulz InvestingAnswers.com Matt@investinganswers.com @matthewschulz

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