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Phillips Phillips Presentation Transcript

  • How to Build Systems For YOUR Blog The Easy B utton For Your B log. . . . . . . . . Systems
  • How to Build Systems For YOUR Blog – About Marie  Owner of/writer for multiple blogs  Project Management Professional  ® 3 Decades of Systems Development Management Marie at Family Money Values marie@familymoneyvalues.com Blog.familymoneyvalues.com FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Agenda  The RIGHT systems for YOUR blog  Important systems  Time suckers  Blog levels & system needs  How to build a system  System examples  Blogger automations  Summary & discussion FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog The RIGHT systems for YOUR blog  Every blog needs systems  You already have systems  Don't go overboard  Do consider YOUR mission & goals FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Important systems – some possibilities:  Content management  Marketing  Customer/reader service  Administrative FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog What sucks your time? What other bloggers said:  Barbara Friedberg: Proofing and proofing articles, responding to requests for guest posts and emails, and promoting posts through social medial.  Jeff Rose:  Andrew Scrage: Dealing with glitches and running our social media Managing affiliate links, responding to guest post inquiries, scheduling posts, uploading catchy pictures. campaign.  Len Penzo:  Crystal Stemberger: Weekly roundup and commenting on other Writing posts, advertising and marketing, reading and answering reader emails, finances and blog maintenance. sites. FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Blog levels & system needs Beginner – learning mode – random/unorganized approach, do it all yourself. Needed: Review what's important & why; analyze where and how time is spent; write down steps to get tasks done. No automation needed. Sole blogger - nice traffic – still trying to do it yourself. Better organized but mostly manual without documented systems. Needed: Document your blogging business functions in a way you can share. Find solutions that allow out sourcing or automation of the least important things you do. FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Blog levels & system needs – cont Team of bloggers - big time site – juggling multiple projects with multiple team members/employees or contractors. Systems are defined and documented and functions are split between people. Needed: Periodic team review of current systems. Organization & automation of multiple systems. Methodical review of the marketplace automation products. Empire owner - experienced blogger with multiple sites & multiple teams with lots of tools in place. Systems are documented, organized & used cross domain. Needed: Standard operating procedures and policies defined and implemented. FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Where to start.  Review your business plan.  Review blog goals.  Find what is important.  Note your time suckers.  Pick the area to start systematizing. FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Define your system (i.e. - document what you do for this activity):   Name it, categorize it, and note it's purpose and level of importance. Note the timing of the process (when and how often it is needed).  Estimate the time spent on this process.  Define the detailed steps to do the process.  Note where this process interacts with others. FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Analyze your defined system.      Review – have you clearly defined the entire process? Do you need to do this process with this frequency? Is time spent on the process in correct proportion to it's importance? Are there ways to automate, shorten or improve the process? Does execution of the process produce the desired result? FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Decompose the area into processes. Manage Blog Develop Products Market Blog FinCon13: Marie Phillips:Family Money Enterprises,llc Maintain Blog Admin
  • How to Build Systems For YOUR Blog Decompose the process into activities. Develop Products Develop Ebook Develop Posting Strategy Schedule Post Topics Generate Post Create Pillar Content FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog System Example: Based on Ali Luke ProBlogger post Name: Create pillar content Purpose: Build authority Timing: Once a month Importance: Important Category: Develop Products Related information: Your Ultimate Guide to Creating Amazing Content that Draws Readers Into Your Blog How to do it: 1. Perform system to consult the content calendar. 2. Think about purpose of this post. 3. Brainstorm 10 -20 ideas that meet the purpose. FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog How to do it - Cont 4. Craft post title - to be clear, specific, create interest & avoid hype. 5. Structure the body of the post – work your keypoints into a structure such as a list, how to, sub headings, A-Z, How and why, experts answer, etc. 6. Write a first draft. 7. Draft an intro and a conclusion or summary. 8. Include a call to action. 9. Rest the finished draft. 10. Perform system to edit the big picture to find out of order items, excess items or missed parts. 11. Perform system to edit the details to find misspells, sentences that read funny and overused phrases or words. FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog How to do it - Cont 12. Perform system to have someone else edit/review – use edit flow, google docs or other to share changes/versions. 13. Perform system to test your post – does it target the audience, is it unique, useful, easy to understand and credible – does it meet your goals. 14. Perform system to format the post – add headings, sub headings, bullets, spacing, bold, italics. 15. Perform system to insert images or pictures. 16. Insert links, test links. 17. Document solutions to any problems encountered. 18. Perform system to market the post via content marketing. FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Decompose the area into processes. Marketing Media Reach Content Marketing FinCon13: Marie Phillips:Family Money Enterprises,llc Link Building List Building
  • How to Build Systems For YOUR Blog Decompose the process into activities. Content Marketing Perform Post Research System Perform Create Pillar Content System FinCon13: Marie Phillips:Family Money Enterprises,llc Schedule Post Build Social Media Plan
  • How to Build Systems For YOUR Blog System Example: Robert Farrington Name: Content marketing plan Purpose: Increase traffic by exposing new readers and driving potential new customers to the great (not just good) content. Timing: 2 – 3 times a week (out of 5 – 7) Importance: Critical Category: Marketing Related information: http://beatthe9to5.com/how-to-craft-a-blog-post-marketing-plan/ How to do it: 1. Research Ask readers by polls, social media, email or posts what content they like best. FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog How to do it - cont 2. Write epic content - Greater than 800 words, answer who, what, when, where, why and how – perform create pillar content system 3. Schedule the post - Time it to make sense for the reader considering other posts you have. 4. Develop a social media plan for this post For Facebook:  Use profile (unless anonymous).  Submit post to your page – mixing up strategy by:  using the post image directly, and include the link in the first comment,  making it a text post, and include the link to your site in the comments,  submitting your link directly sometimes and   including other content, such as polls, questions, random facts, to make sure your content is mixed up on your page. Use Groups FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog How to do it – cont For Twitter:     Schedule 3 tweets throughout the day on the first day the post is published. Schedule 1 tweet throughout the first week the post is live (one per day). Mention (@mention) anyone you talked about in the post – including big names like Time. Use hashtags when tweeting to link to a topic. For LinkedIn:  Post content to your profile page.  Post content to your company page.  Share with appropriate LinkedIn Groups. . FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog How to do it – cont For Google +   Comment first to your Google + Business page – mentioning relevant people with a '+' and include a link to your blog post and a hashtag on the topic. Find the Google + post on your Google + personal page and share it on your personal profile. For Reddit  Participate prior to trying to promote your blog here.  Find the right sub-Reddit. For Pinterest  Use PicMonkey to add captions to pictures. FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog How to do it – cont 5. Use direct marketing    Reach out to other bloggers for help in marketing a great post. Email your list – but don't overwhelm them – 2 – 4 times a month at most. Email to relevant websites such as tips@lifehacker.com tips@consumerist.com, tips@techcrunch.com, news@mashable.com. 6. Reference the post on HARO query answers. 7. Link to the post on Q/A sites once in a while when relevant – sites such as: Doubling my Traffic, Yahoo Answers, Quora. FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Discussion   Analyze examples Share your systems FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Automation tools used by some bloggers  Content Management − − − −  Dragon Naturally Speaking Editflow WordPress plugin Google hangout to record podcasts Feedly Marketing − − Hootsuite Social media automated submission plugins FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Automation tools – cont  Administration − − − − − Drop box & Sugar sync Ever note, Google Drive, Flipboard 1Password Outright Quickbooks, Quicken, spreadsheets, Freshbooks FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Automation tools – cont  Reader/Customer Service − − − Email auto-responders Newsletter tools (Mailchimp, Aweber, etc) Skype FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Summary  How to review & refine the systems you use.  Some systems other bloggers use.  Automation tools other bloggers use to support their systems. Discussion/Questions  What are your systems? FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Additional Resources What's important to experienced bloggers? Jeff Rose: “First and foremost, I think you need to stay in tune with your readers. What do they want to know? What do you need to show them? Staying engaged with them through your email newsletter, comments on your blog, social media, will help deliver content better suited to meet their needs.” Andrew Scrage: “One of the most important tasks to stay focused on is quality of content. Once your blog starts to grow, you'll have many other items to tackle, such as advertising,social media marketing, and tracking analytics. But none of that should get in the way of committing to top quality, factual blog posts. Most quality control is handled by our managing editor, although both myself and fellow co-owner Gyutae Park review all articles before they are published.” Len Penzo: “This may seem obvious, but writing a quality post -- and then giving it the correct headline.” FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Additional Resources – Cont What's important to experienced bloggers? - Cont Crystal Stemberger: “I prioritize writing my actual posts since I post Monday through Saturday. Then, I tackle answering all of the comments that I've received. Then I worry about commenting on other people's posts. And lastly, I attempt submit guest posts at least once a month to other sites.” Barbara Friedberg: “Writing great content, Organizing the site for accessibility. Promoting the content.” FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Additional Resources cont Websites    Sweet Process – online process documentation tool Systems Rock – Consultation help to systematize Blog.familymoneyvalues.com Fincon13 resources FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Credits to bloggers: Jeff Rose: http://www.goodfinancialcents.com/ author of Soldier of Finance Andrew Scrage: http://www.moneycrashers.com/ Len Penzo: http://lenpenzo.com/ Crystal Stemberger: http://www.budgetinginthefunstuff.com/ author of How I Make Money Blogging and Managing Your Monthly Nut FinCon13: Marie Phillips:Family Money Enterprises,llc
  • How to Build Systems For YOUR Blog Credits to bloggers – cont: Barbara Friedberg: http://barbarafriedbergpersonalfinance.com/ author of How to Get Rich: Wealth Building Guide for the Financially Illiterate Philip Taylor: http://ptmoney.com/ Organizer of FinCon13 and developer of Part Time Money Podcasts Robert Farrington: http://thecollegeinvestor.com/ http://beatthe9to5.com/ and developer of the Investing 101 class Greg Go: http://www.wisebread.com/ FinCon13: Marie Phillips:Family Money Enterprises,llc