got press?

Image credit: Special Collections Research Center GW

@miss_thrifty
#fincon 2013
#fincon2013
www.miss-thrifty.co.uk

@miss_thrifty
2008…

@miss_thrifty
2009-2012

@miss_thrifty
…2013

@miss_thrifty
“A very particular set of skills; skills I have
acquired over a very long career.”

@miss_thrifty
@miss_thrifty
@miss_thrifty
the prequel

@miss_thrifty
@miss_thrifty
press & publicity: why?

Image credit: Leo Reynolds.

@miss_thrifty
1. traffic & subscribers

@miss_thrifty
2. paid opportunities

@miss_thrifty
3. SEO benefits

@miss_thrifty
great media coverage in 10 steps

@miss_thrifty
1. it’s all about YOU

@miss_thrifty
@miss_thrifty
dooce.com
@miss_thrifty
2. Be accessible

@miss_thrifty
3. look the part

@miss_thrifty
4. stamp your site with authority

@miss_thrifty
5. be found

title tag
snippet

Google Keyword Planner
Wordtracker
@miss_thrifty
Image credit: Proctor Archives

6. know your limits

@miss_thrifty
7. databases r us

@miss_thrifty

Image credit: IMLS DCC

1. www.helpareporter.com
2. www.prnewswire.com/pr
ofnet
3. www.e...
8. be pitch perfect

@miss_thrifty
@miss_thrifty
9. deliver

Image Credit: Marine Corps Archives

@miss_thrifty
10. aftersales

@miss_thrifty
thank you…

Image credit: North Carolina Digital…

…any questions?
@miss_thrifty
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Miss Thrifty

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  • 1.About page
  • telegraph
  • 3.Look the part
  • 2.Contact page
  • 3. Look the part
  • 4.Stamp of authority
  • 5.Be found
  • 6.Know your limits
  • 7. HARO $19 a month; Experts.com $350 pa; ExpertClick $600 pa; ExpertEngine in beta; muckrack $99 pm; MediaGraph £14/$23; gorkana free media alerts
  • 8.Pitch Perfect
  • 8.Pitch Perfect
  • 9.Deliver
  • 10.Aftersales
  • Miss Thrifty

    1. 1. got press? Image credit: Special Collections Research Center GW @miss_thrifty #fincon 2013 #fincon2013
    2. 2. www.miss-thrifty.co.uk @miss_thrifty
    3. 3. 2008… @miss_thrifty
    4. 4. 2009-2012 @miss_thrifty
    5. 5. …2013 @miss_thrifty
    6. 6. “A very particular set of skills; skills I have acquired over a very long career.” @miss_thrifty
    7. 7. @miss_thrifty
    8. 8. @miss_thrifty
    9. 9. the prequel @miss_thrifty
    10. 10. @miss_thrifty
    11. 11. press & publicity: why? Image credit: Leo Reynolds. @miss_thrifty
    12. 12. 1. traffic & subscribers @miss_thrifty
    13. 13. 2. paid opportunities @miss_thrifty
    14. 14. 3. SEO benefits @miss_thrifty
    15. 15. great media coverage in 10 steps @miss_thrifty
    16. 16. 1. it’s all about YOU @miss_thrifty
    17. 17. @miss_thrifty
    18. 18. dooce.com @miss_thrifty
    19. 19. 2. Be accessible @miss_thrifty
    20. 20. 3. look the part @miss_thrifty
    21. 21. 4. stamp your site with authority @miss_thrifty
    22. 22. 5. be found title tag snippet Google Keyword Planner Wordtracker @miss_thrifty
    23. 23. Image credit: Proctor Archives 6. know your limits @miss_thrifty
    24. 24. 7. databases r us @miss_thrifty Image credit: IMLS DCC 1. www.helpareporter.com 2. www.prnewswire.com/pr ofnet 3. www.experts.com 4. www.expertclick.com 5. www.expertengine.com 6. www.muckrack.com 7. www.themediagraph.com 8. www.gorkana.us 9. DIY!
    25. 25. 8. be pitch perfect @miss_thrifty
    26. 26. @miss_thrifty
    27. 27. 9. deliver Image Credit: Marine Corps Archives @miss_thrifty
    28. 28. 10. aftersales @miss_thrifty
    29. 29. thank you… Image credit: North Carolina Digital… …any questions? @miss_thrifty
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