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  • 1.About page
  • telegraph
  • 3.Look the part
  • 2.Contact page
  • 3. Look the part
  • 4.Stamp of authority
  • 5.Be found
  • 6.Know your limits
  • 7. HARO $19 a month; Experts.com $350 pa; ExpertClick $600 pa; ExpertEngine in beta; muckrack $99 pm; MediaGraph £14/$23; gorkana free media alerts
  • 8.Pitch Perfect
  • 8.Pitch Perfect
  • 9.Deliver
  • 10.Aftersales
  • Transcript

    • 1. got press? Image credit: Special Collections Research Center GW @miss_thrifty #fincon 2013 #fincon2013
    • 2. www.miss-thrifty.co.uk @miss_thrifty
    • 3. 2008… @miss_thrifty
    • 4. 2009-2012 @miss_thrifty
    • 5. …2013 @miss_thrifty
    • 6. “A very particular set of skills; skills I have acquired over a very long career.” @miss_thrifty
    • 7. @miss_thrifty
    • 8. @miss_thrifty
    • 9. the prequel @miss_thrifty
    • 10. @miss_thrifty
    • 11. press & publicity: why? Image credit: Leo Reynolds. @miss_thrifty
    • 12. 1. traffic & subscribers @miss_thrifty
    • 13. 2. paid opportunities @miss_thrifty
    • 14. 3. SEO benefits @miss_thrifty
    • 15. great media coverage in 10 steps @miss_thrifty
    • 16. 1. it’s all about YOU @miss_thrifty
    • 17. @miss_thrifty
    • 18. dooce.com @miss_thrifty
    • 19. 2. Be accessible @miss_thrifty
    • 20. 3. look the part @miss_thrifty
    • 21. 4. stamp your site with authority @miss_thrifty
    • 22. 5. be found title tag snippet Google Keyword Planner Wordtracker @miss_thrifty
    • 23. Image credit: Proctor Archives 6. know your limits @miss_thrifty
    • 24. 7. databases r us @miss_thrifty Image credit: IMLS DCC 1. www.helpareporter.com 2. www.prnewswire.com/pr ofnet 3. www.experts.com 4. www.expertclick.com 5. www.expertengine.com 6. www.muckrack.com 7. www.themediagraph.com 8. www.gorkana.us 9. DIY!
    • 25. 8. be pitch perfect @miss_thrifty
    • 26. @miss_thrifty
    • 27. 9. deliver Image Credit: Marine Corps Archives @miss_thrifty
    • 28. 10. aftersales @miss_thrifty
    • 29. thank you… Image credit: North Carolina Digital… …any questions? @miss_thrifty

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