Making the leapHow and when to take yourblog full timeDavid WeliverMoneyUnder30.com
2Part ISo, you wanna be a problogger?“If you have the passion and talent to makeblogging your full-time business…rememberto focus on the big picture.” – Luke “Flexo” Landes, ConsumerismCommentary.com
The blogging dream…Photo used under Creative Commons license thanks to Novecentino.
5My blogging timeline 2006: Started Money Under 30. 2009: Earned similar sums from blogging and day job. Started to dream. Jan 2010: Moved to Maine. Began working part-time to focus on blogging. Nov 2010: Took new full-time job. Jan 2012: Quit job to blog full-time.
10Are you driven?…[J]ust be determined as hell to do it. Dontgive up or let anything get in your way. – Philip Taylor, PTMoney.com
11Are you passionate and personal?“Focus all your effort on solving atangible, emotional problem for a specificgroup of people.” – Adam Baker, ManVsDebt.com“Write your own story…people are alwaysinterested in the stories of others.” – Trent Hamm, TheSimpleDollar.com
12A blog is not a business plan Ad-driven publishing networks • CPC, CPM, or direct sales for blog or email list. Premium content/products • Newsletters, courses, books, or apps. Lead generation or affiliates • Direct lead gen or affiliate marketing. Professional services • Get clients for consulting, coaching, or advisory services.
13Blogs with business plans Ad-driven publishing networks • Wisebread, Money Crashers, Daily Worth Premium content/ products • IWillTeachYouToBeRich, Oblivious Investor, Copyblogger Lead generation or affiliates • Ask Mr. Credit Card, Taking Charge (CreditCards.com) Professional services • Good Financial Cents, ChrisG.com
Links to pages with affiliate offers. 14Prominent opt-in forms to grow my list for future product launches or ad opportunities. Strong content and attention to SEO. Some display ads and limited AdSense at the end of archived posts.
15Will it make you happy?“Be the architect of a life you love, notanother job you don’t.” – David Weliver (Me), MoneyUnder30.com
16Entrepreneur Solopreneur Wants to grow Wants to stay smallSeeks funding from Wants to work only outside investors for oneself Hires employees No employees Wants to sell Company may be ofcompany or go public little value to others
17Part IIIThe details“Make sure you carefully consider how youwill make money and sustainyourself. Anything can change and affectyour income.” – Glen Craig, FreeFromBroke.com
18$1 W-2 ≠ $1 1099 Estimated taxes Health insurance Retirement plans SEP IRA Solo 401k
19Technical stuff Open a business bank account Consider forming an LLC or S-Corp Get an employer identification number (EIN) Talk with a CPA about maximizing deductions
20Survival tactics Get out of the house Network with other solopreneurs Get professional help (CPA, lawyer, consultant) when needed Schedule both work and play Stay motivated with business books and Websites
21Systems to keep you sane Publishing schedule Email filters and templates Two lists: What to work on What not to work on Stick with just a few concrete goals per day Be disciplined about work times
22Further reading For inspiration: Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World, Chris Guillibeau If you want to sell: Built To Sell: Creating a Business That Can Thrive Without You, John Warrilow To get better: Good to Great: Why Some Companies Make The Leap…and Others Don’t, Jim Collins To create systems: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What To Do About It, Michael E. Gerber For blog-specific advice: ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, Darren Rowse & Chris Garrett