Laura Adams
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Transcript

  • 1. Why Podcast? 7 Money-Making Reasons to Give Your Blog a Voice
  • 2. Laura Adams Award-Winning Author of Money Girl’s Smart Moves to Grow Rich SmartMovesToGrowRich.com
  • 3.     My “success” story Reasons to podcast 7 ways to monetize Your questions
  • 4. My Story
  • 5. iTunes is THE Search Engine of Podcasting
  • 6. Why Podcast?
  • 7. Reasons to Podcast for any Business or Niche • • • • • • • Credibility, be considered an expert Get discovered Stand out in your niche, build brand Content pushed to user Different audience than a blog Receive undivided attention Podcasters more rare than bloggers
  • 8. Who Listens to Podcasts? 25-65 year old men & women, affluent, intelligent, executives, commuters, business owners, looking for solutions to problems
  • 9. Monetize, really?
  • 10. 7 Ways to Monetize (do as many as possible)  Drive traffic to blog - Unlimited sales opportunities - Get email opt-ins - Communicate with your list
  • 11. 7 Ways to Monetize  Write a book (or many) - Paper, ebook, audio book - Create new content or recycle - Use traditional publisher - Amazon’s Kindle Direct - Name podcast the same title
  • 12. 7 Ways to Monetize  Live Speaking - Informational - Motivational - Training - Webinars - Tele-summits
  • 13. 7 Ways to Monetize  Coaching - In-person or remote - One-on-one mentoring - Group coaching - Business consulting - Membership programs using a variety of content/coaching
  • 14. 7 Ways to Monetize  Products - Free download gift - Sell your own - Promote affiliate products/services - Joint Ventures with other marketers
  • 15. 7 Ways to Monetize  Freelance - Write informational articles, video scripts, Q&As with experts - Become a research assistant - Social media marketing - Produce audio/video content
  • 16. 7 Ways to Monetize  Sponsors - Audio call-outs on podcast - Video ads on podcast - Banner ads on blog - Video ads on blog
  • 17. Podcasts Have Never Been Easier to Consume
  • 18. Now’s the time to build a community of loyal podcast followers!
  • 19. Questions? Let’s connect! @LauraAdams