Laura Adams

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Laura Adams

  1. 1. Why Podcast? 7 Money-Making Reasons to Give Your Blog a Voice
  2. 2. Laura Adams Award-Winning Author of Money Girl’s Smart Moves to Grow Rich SmartMovesToGrowRich.com
  3. 3.     My “success” story Reasons to podcast 7 ways to monetize Your questions
  4. 4. My Story
  5. 5. iTunes is THE Search Engine of Podcasting
  6. 6. Why Podcast?
  7. 7. Reasons to Podcast for any Business or Niche • • • • • • • Credibility, be considered an expert Get discovered Stand out in your niche, build brand Content pushed to user Different audience than a blog Receive undivided attention Podcasters more rare than bloggers
  8. 8. Who Listens to Podcasts? 25-65 year old men & women, affluent, intelligent, executives, commuters, business owners, looking for solutions to problems
  9. 9. Monetize, really?
  10. 10. 7 Ways to Monetize (do as many as possible)  Drive traffic to blog - Unlimited sales opportunities - Get email opt-ins - Communicate with your list
  11. 11. 7 Ways to Monetize  Write a book (or many) - Paper, ebook, audio book - Create new content or recycle - Use traditional publisher - Amazon’s Kindle Direct - Name podcast the same title
  12. 12. 7 Ways to Monetize  Live Speaking - Informational - Motivational - Training - Webinars - Tele-summits
  13. 13. 7 Ways to Monetize  Coaching - In-person or remote - One-on-one mentoring - Group coaching - Business consulting - Membership programs using a variety of content/coaching
  14. 14. 7 Ways to Monetize  Products - Free download gift - Sell your own - Promote affiliate products/services - Joint Ventures with other marketers
  15. 15. 7 Ways to Monetize  Freelance - Write informational articles, video scripts, Q&As with experts - Become a research assistant - Social media marketing - Produce audio/video content
  16. 16. 7 Ways to Monetize  Sponsors - Audio call-outs on podcast - Video ads on podcast - Banner ads on blog - Video ads on blog
  17. 17. Podcasts Have Never Been Easier to Consume
  18. 18. Now’s the time to build a community of loyal podcast followers!
  19. 19. Questions? Let’s connect! @LauraAdams

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