Jean Chatzky
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Jean Chatzky Presentation Transcript

  • 1. Blogging, Branding, and Beyond
  • 2. Ground We Will Cover Today How to blog like a journalist Strategies for branding and entrepreneurship Future of personal finance
  • 3. Stops Along The Way
  • 4. My Ideas Come From: ① The news ② Other personal finance stories ③ Pitches ④ Data ⑤ Real life
  • 5. 18 Years Ago…
  • 6. Brand Building Tenet #1 Figure Out What You’re Good At – Then Do It Over And Over Again
  • 7. Brand Building Tenet #2 When A Door Opens, Be Brave Enough To Walk Through It
  • 8. Brand Building Tenets #3,4 Write A Book, Speak In Public
  • 9. Brand Building Tenet #5 Hire Good Help
  • 10. Brand Building Tenet #6 Sometimes It’s Better Not To Be Pitching Yourself
  • 11. Brand Building Tenet #7 Affiliate With Respected Brands Bigger Than You
  • 12. Brand Building Tenet #8 Be Yourself
  • 13. Money School  A series of live webinars taught by me  Topics my readers want: Debt, Retirement, Budg eting, Saving  Affiliate program with revenue share
  • 14. How To Reach Me facebook.com/jeanchatzky @jeanchatzky www.jeanchatzky.com