Blogging,
Branding,
and Beyond
Ground We Will Cover Today
How to blog like a journalist
Strategies for branding and
entrepreneurship
Future of persona...
Stops Along The Way
My Ideas Come From:
① The news
② Other personal finance
stories
③ Pitches
④ Data
⑤ Real life
18 Years
Ago…
Brand
Building
Tenet #1

Figure Out
What You’re
Good At –
Then Do It
Over And
Over Again
Brand
Building
Tenet #2

When A
Door
Opens, Be
Brave
Enough To
Walk
Through It
Brand
Building
Tenets #3,4

Write A
Book,
Speak In
Public
Brand
Building
Tenet #5

Hire
Good
Help
Brand
Building
Tenet #6

Sometimes
It’s Better
Not To Be
Pitching
Yourself
Brand
Building
Tenet #7

Affiliate
With
Respected
Brands
Bigger Than
You
Brand
Building
Tenet #8

Be
Yourself
Money School
 A series of live
webinars taught by me
 Topics my readers
want:
Debt, Retirement, Budg
eting, Saving
 Aff...
How To
Reach Me
facebook.com/jeanchatzky
@jeanchatzky

www.jeanchatzky.com
Jean Chatzky
Jean Chatzky
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Jean Chatzky

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  • Jean Chatzky

    1. 1. Blogging, Branding, and Beyond
    2. 2. Ground We Will Cover Today How to blog like a journalist Strategies for branding and entrepreneurship Future of personal finance
    3. 3. Stops Along The Way
    4. 4. My Ideas Come From: ① The news ② Other personal finance stories ③ Pitches ④ Data ⑤ Real life
    5. 5. 18 Years Ago…
    6. 6. Brand Building Tenet #1 Figure Out What You’re Good At – Then Do It Over And Over Again
    7. 7. Brand Building Tenet #2 When A Door Opens, Be Brave Enough To Walk Through It
    8. 8. Brand Building Tenets #3,4 Write A Book, Speak In Public
    9. 9. Brand Building Tenet #5 Hire Good Help
    10. 10. Brand Building Tenet #6 Sometimes It’s Better Not To Be Pitching Yourself
    11. 11. Brand Building Tenet #7 Affiliate With Respected Brands Bigger Than You
    12. 12. Brand Building Tenet #8 Be Yourself
    13. 13. Money School  A series of live webinars taught by me  Topics my readers want: Debt, Retirement, Budg eting, Saving  Affiliate program with revenue share
    14. 14. How To Reach Me facebook.com/jeanchatzky @jeanchatzky www.jeanchatzky.com
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