How to Use Video to Build Your Brand - Jeff Rose

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How to Use Video to Build Your Brand - Jeff Rose

  1. 1. ABOUT ME: JEFF ROSE• CERTIFIED FINANCIAL PLANNER ™• CEO of Alliance Wealth Management, LLC  Good Financial Cents  Soldier of Finance
  2. 2. MORE ABOUT ME: THE FUN STUFF
  3. 3.  Why YOU need to Use Video Common Myths Preventing YOU From Using Video Ninja Tricks to Make YOUR Videos Look Professional Secrets to Sticky Videos – Get More Views BONUS Money Tip: How I Made $1200 in One Day Using Video
  4. 4. WHY VIDEO? Untapped Market – Owned by Google  3rd most visited website  2nd largest search engine  4 billion views per day
  5. 5. WHY VIDEO? Everyone is talking and no one is listening No one is talking and everyone is listening
  6. 6. WHAT IS BUILDING YOUR BRAND?“Building Your Brand is the Equivalent of Building Relationships”  -Pat Flynn, Smart Passive Income Podcast #41
  7. 7. LIGHTS – CAMERA – ACTION!
  8. 8. - Video Is Too Expensive Cameras and video editing can be super cheap  Sony Bloggie  Kodak PlayTouch  Kodak Zi8  iPhone  Webcam
  9. 9. THE $147 SETUP Camera - $100 Tripod - $40 Mic {Zalman} - $7 Editing Software – FREE High-End Camera Man - FREE
  10. 10. - I Don’t Have Time Filming and editing a 3 minute video should take you no longer than 45 minutes How long does it take you to write a 500-750 word blog post?
  11. 11. - I’m Not A Professional Editor You DO NOT have to be a professional I spent 30 minutes watching a YouTube tutorial on how to use iMovie Editing Software  {Free} iMovie, Windows Movie Maker, YouTube, CamStudio  {Paid For} Camtasia, Screenflow, Sony Vegas, Adobe Premier
  12. 12. - I’m Uncomfortable in Front of a Camera The 1st time is always uncomfortable – DO IT ANYWAY Getting in front of the camera freaks me out Screenshare to the rescue!  CamStudio, Camtasia, Screenflow
  13. 13. VIDEO NINJA TIPS + = VIDEO NINJA
  14. 14. CUSTOMIZE YOUR CHANNEL
  15. 15. VIDEO NINJA TIPS
  16. 16. VIDEO NINJA TIPS
  17. 17. VIDEO NINJA TIPS
  18. 18. VIDEO NINJA TIPS
  19. 19. SECRETS TO STICKY VIDEOS Keep Them Short {2-3 Minutes} Editing Music The $5 Bumper Over act – Energy Needs to be 10X Be Engaging!  Ask Questions  Answer Questions  Make Conversation
  20. 20. THE $5 {FIVERR} BUMPER
  21. 21. QUALITY VS. QUANTITY What Will Make Your Concept “Newsworthy”? Be Consistent on When You Post {at least once per week} Add Value by Creating: Entertainment, Inspiration, Information
  22. 22. HOW I MADE $1200 IN ONE DAY… AND SHOULD HAVE MADE MORE!
  23. 23.  Why YOU need to Use Video Common Myths Preventing YOU From Using Video Ninja Tricks to Make YOUR Videos Look Professional Secrets to Sticky Videos – Get More Views BONUS Money Tip: How I Made $1200 in One Day Using Video

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