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You’re Doing it Wrong

13 WordPress Mistakes to Avoid
About ME

Dustin Hartzler from Dayton Ohio
Heavily Involved with WordPress
Developer (HartzlerDM.com)
Podcaster (YourWebsi...
DustinIsLive.com

ConquerYourWebsite.com
Today’s GAME PLAN

Most Common Mistakes
Solutions to the Mistakes
Questions

ConquerYourWebsite.com
Shortcut Your Way to
Successfully Using
WordPress
ConquerYourWebsite.com
Mistake #0 USING WRONG TYPE OF WORDPRESS

WordPress.com vs. WordPress.org
This presentation will focus on selfhosted WordP...
Mistake #1 NOT REMOVING INITIAL SETTINGS

ConquerYourWebsite.com
Mistake #1 NOT REMOVING INITIAL SETTINGS

ConquerYourWebsite.com
How to FIX

Customize your Title & Tagline
Enable post name permalinks
Set your time zone

ConquerYourWebsite.com
Mistake #2 ABSOLUTELY NO BACKUP

Rollback if your site gets hacked
Restore point if an update crashes your
site
Don’t lose...
How to FIX

Install a plugin
BackupBuddy or BackWPup
Configure
Forget about it!
ConquerYourWebsite.com
Mistake #3 NOT USING BETTER WP SECURITY

ConquerYourWebsite.com
How to FIX

Install Better WP Security
Configure all 21 items
Enable Limit Login Feature

ConquerYourWebsite.com
Mistake #4 NOT TRACKING TRAFFIC FROM DAY 1

Set up a Google Analytics Account
Or set up a WordPress.com account for
Jetpac...
How to FIX

Sign up for an account
google.com/analytics or wordpress.com
Install & configure plugin
Verify it’s working af...
Mistake #5 A EXTREMELY SLOW SITE

A WordPress site is dynamic
It’s resource intensive
Long load times without a caching pl...
How to FIX

tools.pingdom.com or gtmetrix.com
Install W3Total Cache
Configure to optimize your site

ConquerYourWebsite.co...
Mistake #6 NOT TARGETING EXACT KEYWORDS

Google likes WordPress sites
But you need to say what’s on each page
When each pa...
How to FIX

Install WordPress SEO by Yoast
Configure site wide defaults
Optimize each page and post

ConquerYourWebsite.co...
Mistake #7 NOT COLLECTING EMAIL ADDRESSES

The money’s in the list
A direct way to communicate with your
fans
Automate thi...
How to FIX

Sign up for a free MailChimp Account
Create a list
Install MailChimp plugin
Add plugin to sidebar
Create a fre...
Mistake #8 NOT STAYING UPDATED

ConquerYourWebsite.com
How to FIX

First create a backup restore point
Update WordPress as soon as it’s released
Update plugins and themes as nec...
Mistake #9 INSTALLED BAD PLUGINS

ConquerYourWebsite.com
Mistake #9 INSTALLED BAD PLUGINS

ConquerYourWebsite.com
How to FIX

Look for plugins with cover image
Make sure they’ve been updated recently
Lots of downloads

ConquerYourWebsit...
Mistake #10 USING HUGE POORLY NAMED PICS

ConquerYourWebsite.com
How to FIX

Resize images before uploading
Give images a descriptive name
Include Alt Text so Google and screen
readers kn...
Mistake #11 Content Isn’t Shareable

People will share content if:
It’s great content
It’s easy to share
This will bring m...
How to FIX

Easiest: Install Jetpack plugin and enable
sharing
Install one of the thousands social sharing
plugins
Conquer...
Mistake #12 NOT USING THE POWER OF 24/7

Your website is running 24/7
If you have items to sell, add them to
your site
Mak...
How to FIX

To sell items, add WooCommerce plugin
Set up a PayPal account
In WooCommerce, set payment gateway
to PayPal
Co...
How to FIX

People want instant gratification
If you offer a free ebook, make sure it
can be downloaded instantly

Conquer...
Mistake #13 NOT USING A CONTACT FORM

You want to make it as easy as possible
for people to contact you
Have a dedicated p...
How to FIX

Install Contact Form 7 or Gravity Forms
Create a simple form:
Name, email, message box
Verify it’s working
Con...
To RECAP

Mistake
Mistake
Mistake
Mistake

#1: Not removing initial settings
#2: Absolutely no backup
#3: Site vulnerable ...
To RECAP

Mistake
Mistake
Mistake
Mistake

#5: A slow loading website
#6: Not targeting keywords
#7: Not capturing email a...
To RECAP

Mistake
Mistake
Mistake
Mistake
Mistake

#9: Installed bad plugins
#10: Too large of images
#11: Content isn’t s...
Any Questions?

ConquerYourWebsite.com
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Transcript of "Dustin Hartzler "

  1. 1. You’re Doing it Wrong 13 WordPress Mistakes to Avoid
  2. 2. About ME Dustin Hartzler from Dayton Ohio Heavily Involved with WordPress Developer (HartzlerDM.com) Podcaster (YourWebsiteEngineer.com) Instructor (ConquerYourWebsite.com) ConquerYourWebsite.com
  3. 3. DustinIsLive.com ConquerYourWebsite.com
  4. 4. Today’s GAME PLAN Most Common Mistakes Solutions to the Mistakes Questions ConquerYourWebsite.com
  5. 5. Shortcut Your Way to Successfully Using WordPress ConquerYourWebsite.com
  6. 6. Mistake #0 USING WRONG TYPE OF WORDPRESS WordPress.com vs. WordPress.org This presentation will focus on selfhosted WordPress ConquerYourWebsite.com
  7. 7. Mistake #1 NOT REMOVING INITIAL SETTINGS ConquerYourWebsite.com
  8. 8. Mistake #1 NOT REMOVING INITIAL SETTINGS ConquerYourWebsite.com
  9. 9. How to FIX Customize your Title & Tagline Enable post name permalinks Set your time zone ConquerYourWebsite.com
  10. 10. Mistake #2 ABSOLUTELY NO BACKUP Rollback if your site gets hacked Restore point if an update crashes your site Don’t lose years worth of content if your server crashes ConquerYourWebsite.com
  11. 11. How to FIX Install a plugin BackupBuddy or BackWPup Configure Forget about it! ConquerYourWebsite.com
  12. 12. Mistake #3 NOT USING BETTER WP SECURITY ConquerYourWebsite.com
  13. 13. How to FIX Install Better WP Security Configure all 21 items Enable Limit Login Feature ConquerYourWebsite.com
  14. 14. Mistake #4 NOT TRACKING TRAFFIC FROM DAY 1 Set up a Google Analytics Account Or set up a WordPress.com account for Jetpack Do this early and verify it’s working ConquerYourWebsite.com
  15. 15. How to FIX Sign up for an account google.com/analytics or wordpress.com Install & configure plugin Verify it’s working after 3 days ConquerYourWebsite.com
  16. 16. Mistake #5 A EXTREMELY SLOW SITE A WordPress site is dynamic It’s resource intensive Long load times without a caching plugin ConquerYourWebsite.com
  17. 17. How to FIX tools.pingdom.com or gtmetrix.com Install W3Total Cache Configure to optimize your site ConquerYourWebsite.com
  18. 18. Mistake #6 NOT TARGETING EXACT KEYWORDS Google likes WordPress sites But you need to say what’s on each page When each page is optimized, your site will rank higher in search results ConquerYourWebsite.com
  19. 19. How to FIX Install WordPress SEO by Yoast Configure site wide defaults Optimize each page and post ConquerYourWebsite.com
  20. 20. Mistake #7 NOT COLLECTING EMAIL ADDRESSES The money’s in the list A direct way to communicate with your fans Automate this with a service like MailChimp ConquerYourWebsite.com
  21. 21. How to FIX Sign up for a free MailChimp Account Create a list Install MailChimp plugin Add plugin to sidebar Create a freebee to encourage sign ups ConquerYourWebsite.com
  22. 22. Mistake #8 NOT STAYING UPDATED ConquerYourWebsite.com
  23. 23. How to FIX First create a backup restore point Update WordPress as soon as it’s released Update plugins and themes as necessary ConquerYourWebsite.com
  24. 24. Mistake #9 INSTALLED BAD PLUGINS ConquerYourWebsite.com
  25. 25. Mistake #9 INSTALLED BAD PLUGINS ConquerYourWebsite.com
  26. 26. How to FIX Look for plugins with cover image Make sure they’ve been updated recently Lots of downloads ConquerYourWebsite.com
  27. 27. Mistake #10 USING HUGE POORLY NAMED PICS ConquerYourWebsite.com
  28. 28. How to FIX Resize images before uploading Give images a descriptive name Include Alt Text so Google and screen readers know what is being displayed ConquerYourWebsite.com
  29. 29. Mistake #11 Content Isn’t Shareable People will share content if: It’s great content It’s easy to share This will bring more traffic to your site ConquerYourWebsite.com
  30. 30. How to FIX Easiest: Install Jetpack plugin and enable sharing Install one of the thousands social sharing plugins ConquerYourWebsite.com
  31. 31. Mistake #12 NOT USING THE POWER OF 24/7 Your website is running 24/7 If you have items to sell, add them to your site Make things extremely automated ConquerYourWebsite.com
  32. 32. How to FIX To sell items, add WooCommerce plugin Set up a PayPal account In WooCommerce, set payment gateway to PayPal ConquerYourWebsite.com
  33. 33. How to FIX People want instant gratification If you offer a free ebook, make sure it can be downloaded instantly ConquerYourWebsite.com
  34. 34. Mistake #13 NOT USING A CONTACT FORM You want to make it as easy as possible for people to contact you Have a dedicated page called “Contact” ConquerYourWebsite.com
  35. 35. How to FIX Install Contact Form 7 or Gravity Forms Create a simple form: Name, email, message box Verify it’s working ConquerYourWebsite.com
  36. 36. To RECAP Mistake Mistake Mistake Mistake #1: Not removing initial settings #2: Absolutely no backup #3: Site vulnerable to hackers #4: Not tracking visitors ConquerYourWebsite.com
  37. 37. To RECAP Mistake Mistake Mistake Mistake #5: A slow loading website #6: Not targeting keywords #7: Not capturing email address #8: Website is outdated ConquerYourWebsite.com
  38. 38. To RECAP Mistake Mistake Mistake Mistake Mistake #9: Installed bad plugins #10: Too large of images #11: Content isn’t shareable #12: Not using the 24/7 power #13: Not having a contact form ConquerYourWebsite.com
  39. 39. Any Questions? ConquerYourWebsite.com
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