Creating a Product of Your Own by Adam Baker

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Creating a Product of Your Own by Adam Baker

  1. 1. CREATING A PRODUCT OF YOUR OWN Adam BakerThursday, October 6, 2011
  2. 2. Main Takeaway: As a community we could be doing better.Thursday, October 6, 2011
  3. 3. Main Takeaway: As a community we could be doing better. We are mediocre, but we have the potential to be great.Thursday, October 6, 2011
  4. 4. We are mediocre, but we have the potential to be great.Thursday, October 6, 2011
  5. 5. We are mediocre, but we have the potential to be great.Thursday, October 6, 2011
  6. 6. We are mediocre, but we have the potential to be great.Thursday, October 6, 2011
  7. 7. We are mediocre, but we have the potential to be great.Thursday, October 6, 2011
  8. 8. We are mediocre, but we have the potential to be great.Thursday, October 6, 2011
  9. 9. OVER THE NEXT 45 MINUTES...Thursday, October 6, 2011
  10. 10. OVER THE NEXT 45 MINUTES... 1. Equip you with the tools to launch a product of your ownThursday, October 6, 2011
  11. 11. OVER THE NEXT 45 MINUTES... 1. Equip you with the tools to launch a product of your own 2. Incite you to actually create itThursday, October 6, 2011
  12. 12. WHO THE HECK IS BAKER?Thursday, October 6, 2011
  13. 13. WHO THE HECK IS BAKER? • Husband, FatherThursday, October 6, 2011
  14. 14. WHO THE HECK IS BAKER? • Husband, FatherThursday, October 6, 2011
  15. 15. WHO THE HECK IS BAKER? • Husband, Father • Sell Our Crap Pay-off Debt Travel to AustraliaThursday, October 6, 2011
  16. 16. WHO THE HECK IS BAKER? • Husband, Father • Sell Our Crap Pay-off Debt Travel to AustraliaThursday, October 6, 2011
  17. 17. WHO THE HECK IS BAKER? • Husband, Father • Sell Our Crap Pay-off Debt Travel to Australia • Man Vs. Debt 2 full-time employeesThursday, October 6, 2011
  18. 18. WHO THE HECK IS BAKER? • Husband, Father • Sell Our Crap Pay-off Debt Travel to Australia • Man Vs. Debt 2 full-time employeesThursday, October 6, 2011
  19. 19. PRODUCT LAUNCHES:Thursday, October 6, 2011
  20. 20. PRODUCT LAUNCHES: • Unautomate Your FinancesThursday, October 6, 2011
  21. 21. PRODUCT LAUNCHES: • Unautomate Your FinancesThursday, October 6, 2011
  22. 22. PRODUCT LAUNCHES: • Unautomate Your Finances • Sell Your CrapThursday, October 6, 2011
  23. 23. PRODUCT LAUNCHES: • Unautomate Your Finances • Sell Your CrapThursday, October 6, 2011
  24. 24. PRODUCT LAUNCHES: • Unautomate Your Finances • Sell Your Crap • Only72Thursday, October 6, 2011
  25. 25. PRODUCT LAUNCHES: • Unautomate Your Finances • Sell Your Crap • Only72Thursday, October 6, 2011
  26. 26. PRODUCT LAUNCHES: • Unautomate Your Finances • Sell Your Crap • Only72 • You Vs DebtThursday, October 6, 2011
  27. 27. PRODUCT LAUNCHES: • Unautomate Your Finances • Sell Your Crap • Only72 • You Vs DebtThursday, October 6, 2011
  28. 28. YOUR LIFE-CHANGING PRODUCTThursday, October 6, 2011
  29. 29. YOUR LIFE-CHANGING PRODUCT • Get an awesome idea...Thursday, October 6, 2011
  30. 30. YOUR LIFE-CHANGING PRODUCT • Get an awesome idea... • Create the damn thing...Thursday, October 6, 2011
  31. 31. YOUR LIFE-CHANGING PRODUCT • Get an awesome idea... • Create the damn thing... • Sell some copies...Thursday, October 6, 2011
  32. 32. GET AN AWESOME IDEA... “ASK YOURSELF”Thursday, October 6, 2011
  33. 33. GET AN AWESOME IDEA... “ASK YOURSELF” You’re at a super-swanky party and some stranger asks you the most annoying question ever...What do you do?Thursday, October 6, 2011
  34. 34. GET AN AWESOME IDEA... “ASK YOURSELF” You’re at a super-swanky party and some stranger asks you the most annoying question ever... “What do you do?” • How do you answer?Thursday, October 6, 2011
  35. 35. GET AN AWESOME IDEA... “ASK YOURSELF” You’re at a super-swanky party and some stranger asks you the most annoying question ever...What do you do? • How do you answer? • How does your answer make you feel?Thursday, October 6, 2011
  36. 36. GET AN AWESOME IDEA... “ASK YOURSELF” You’re at a super-swanky party and some stranger asks you the most annoying question ever...What do you do? • How do you answer? • How does your answer make you feel? • How do you WANT to answer one year from now?Thursday, October 6, 2011
  37. 37. GET AN AWESOME IDEA... “ASK YOURSELF” Good Broke Passion At About Burnout Busted People Pay $Thursday, October 6, 2011
  38. 38. GET AN AWESOME IDEA... “ASK YOUR TRIBE”Thursday, October 6, 2011
  39. 39. GET AN AWESOME IDEA... “ASK YOUR TRIBE” Send a survey out to your readers, customers, listeners or viewers...Thursday, October 6, 2011
  40. 40. GET AN AWESOME IDEA... “ASK YOUR TRIBE” Send a survey out to your readers, customers, listeners or viewers... • We use Wufoo (but it doesn’t matter what you use)Thursday, October 6, 2011
  41. 41. GET AN AWESOME IDEA... “ASK YOUR TRIBE” Send a survey out to your readers, customers, listeners or viewers... • We use Wufoo (but it doesn’t matter what you use) • You want to stimulate SPECIFIC answers in their own wordsThursday, October 6, 2011
  42. 42. GET AN AWESOME IDEA... “ASK YOUR TRIBE” Send a survey out to your readers, customers, listeners or viewers... • We use Wufoo (but it doesn’t matter what you use) • You want to stimulate SPECIFIC answers in their own words • What’s the #1 blah blah blah...Thursday, October 6, 2011
  43. 43. GET AN AWESOME IDEA... “ASK THE WORLD”Thursday, October 6, 2011
  44. 44. GET AN AWESOME IDEA... “ASK THE WORLD” See what’s already working (don’t reinvent the wheel)...Thursday, October 6, 2011
  45. 45. GET AN AWESOME IDEA... “ASK THE WORLD” See what’s already working (don’t reinvent the wheel)... • Model bloggers you respectThursday, October 6, 2011
  46. 46. GET AN AWESOME IDEA... “ASK THE WORLD” See what’s already working (don’t reinvent the wheel)... • Model bloggers you respect • Check Amazon best-sellers listsThursday, October 6, 2011
  47. 47. GET AN AWESOME IDEA... “ASK THE WORLD” See what’s already working (don’t reinvent the wheel)... • Model bloggers you respect • Check Amazon best-sellers lists • Daily Worth for men?Thursday, October 6, 2011
  48. 48. GET AN AWESOME IDEA... “NICHE IT DOWN”Thursday, October 6, 2011
  49. 49. GET AN AWESOME IDEA... “NICHE IT DOWN” Tell them exactly what problem you are going to solve... and then SOLVE it.Thursday, October 6, 2011
  50. 50. GET AN AWESOME IDEA... “NICHE IT DOWN” Tell them exactly what problem you are going to solve... and then SOLVE it. • Be SpecificThursday, October 6, 2011
  51. 51. GET AN AWESOME IDEA... “NICHE IT DOWN” Tell them exactly what problem you are going to solve... and then SOLVE it. • Be Specific • Be EmotionalThursday, October 6, 2011
  52. 52. GET AN AWESOME IDEA... “NICHE IT DOWN” Tell them exactly what problem you are going to solve... and then SOLVE it. • Be Specific • Be Emotional • Know exactly who you are targeting!Thursday, October 6, 2011
  53. 53. GET AN AWESOME IDEA... “PICK IT & SHIP IT”Thursday, October 6, 2011
  54. 54. GET AN AWESOME IDEA... “PICK IT & SHIP IT” Perfect is the enemy of the good...Thursday, October 6, 2011
  55. 55. GET AN AWESOME IDEA... “PICK IT & SHIP IT” Perfect is the enemy of the good... • Market testing BEFORE creation is vastly overratedThursday, October 6, 2011
  56. 56. GET AN AWESOME IDEA... “PICK IT & SHIP IT” Perfect is the enemy of the good... • Market testing BEFORE creation is vastly overrated • You’ll learn more from your first launch than you will from years of planningThursday, October 6, 2011
  57. 57. GET AN AWESOME IDEA... “PICK IT & SHIP IT” Perfect is the enemy of the good... • Market testing BEFORE creation is vastly overrated • You’ll learn more from your first launch than you will from years of planning • You’ll never know what’s possible until you tryThursday, October 6, 2011
  58. 58. CREATE THE DAMN THING... “START WITH AN OUTLINE”Thursday, October 6, 2011
  59. 59. CREATE THE DAMN THING... “START WITH AN OUTLINE” Use the Rule of 3s:Thursday, October 6, 2011
  60. 60. CREATE THE DAMN THING... “START WITH AN OUTLINE” Use the Rule of 3s:Thursday, October 6, 2011
  61. 61. CREATE THE DAMN THING... “START WITH AN OUTLINE” Use the Rule of 3s:Thursday, October 6, 2011
  62. 62. CREATE THE DAMN THING... “START WITH AN OUTLINE” Use the Rule of 3s:Thursday, October 6, 2011
  63. 63. CREATE THE DAMN THING... “WHICH FORMAT DO YOU CHOOSE?”Thursday, October 6, 2011
  64. 64. CREATE THE DAMN THING... “WHICH FORMAT DO YOU CHOOSE?” • eBook • Podcast • “real” book • Private Community • Kindle book • Forums • Webinar • Message Boards • Conference Call • Member Profiles • Service • Email access • Written course • Video courseThursday, October 6, 2011
  65. 65. CREATE THE DAMN THING... “WHICH FORMAT DO YOU CHOOSE?”Thursday, October 6, 2011
  66. 66. CREATE THE DAMN THING... “WHICH FORMAT DO YOU CHOOSE?” • What format will most help your customer solve their problems?Thursday, October 6, 2011
  67. 67. CREATE THE DAMN THING... “WHICH FORMAT DO YOU CHOOSE?” • What format will most help your customer solve their problems?Thursday, October 6, 2011
  68. 68. CREATE THE DAMN THING... “WHICH FORMAT DO YOU CHOOSE?” • What format will most help your customer solve their problems? • What format are you most talented or comfortable producing?Thursday, October 6, 2011
  69. 69. CREATE THE DAMN THING... “WHICH FORMAT DO YOU CHOOSE?” • What format will most help your customer solve their problems? • What format are you most talented or comfortable producing?Thursday, October 6, 2011
  70. 70. CREATE THE DAMN THING... “WHICH FORMAT DO YOU CHOOSE?” • What format will most help your customer solve their problems? • What format are you most talented or comfortable producing? • What format carries the most perceived value to your audience?Thursday, October 6, 2011
  71. 71. CREATE THE DAMN THING... “WHICH FORMAT DO YOU CHOOSE?” • What format will most help your customer solve their problems? • What format are you most talented or comfortable producing? Price • What format carries the most perceived value to your audience? Personal AccessThursday, October 6, 2011
  72. 72. CREATE THE DAMN THING... “PLANNING FOR HELL...”Thursday, October 6, 2011
  73. 73. CREATE THE DAMN THING... “PLANNING FOR HELL...” • Those who have time... make time.Thursday, October 6, 2011
  74. 74. CREATE THE DAMN THING... “PLANNING FOR HELL...” • Those who have time... make time. • Chunk it downThursday, October 6, 2011
  75. 75. CREATE THE DAMN THING... “PLANNING FOR HELL...” • Those who have time... make time. • Chunk it down • Get held accountableThursday, October 6, 2011
  76. 76. CREATE THE DAMN THING... “PLANNING FOR HELL...” • Those who have time... make time. • Chunk it down • Get held accountable • Focus ruthlessly on QUALITYThursday, October 6, 2011
  77. 77. SELL SOME COPIES... INTERNAL MARKETINGThursday, October 6, 2011
  78. 78. SELL SOME COPIES... INTERNAL MARKETING • Email ListThursday, October 6, 2011
  79. 79. SELL SOME COPIES... INTERNAL MARKETING • Email List • Sales PageThursday, October 6, 2011
  80. 80. SELL SOME COPIES... INTERNAL MARKETING • Email List • Sales Page • BlogThursday, October 6, 2011
  81. 81. SELL SOME COPIES... INTERNAL MARKETING • Email List • Sales Page • Blog • Social MediaThursday, October 6, 2011
  82. 82. SELL SOME COPIES... INTERNAL: EMAIL LISTSThursday, October 6, 2011
  83. 83. SELL SOME COPIES... INTERNAL: EMAIL LISTS 3 primary goals for building lists that convert:Thursday, October 6, 2011
  84. 84. SELL SOME COPIES... INTERNAL: EMAIL LISTS 3 primary goals for building lists that convert: • Give people SPECIFIC reasons to subscribeThursday, October 6, 2011
  85. 85. SELL SOME COPIES... INTERNAL: EMAIL LISTS 3 primary goals for building lists that convert: • Give people SPECIFIC reasons to subscribe • Keep them “warm” with outstanding contentThursday, October 6, 2011
  86. 86. SELL SOME COPIES... INTERNAL: EMAIL LISTS 3 primary goals for building lists that convert: • Give people SPECIFIC reasons to subscribe • Keep them “warm” with outstanding content • Segment based on interestThursday, October 6, 2011
  87. 87. SELL SOME COPIES... INTERNAL: EMAIL STRATEGYThursday, October 6, 2011
  88. 88. SELL SOME COPIES... INTERNAL: EMAIL STRATEGY • Gave away free lessons in fullThursday, October 6, 2011
  89. 89. SELL SOME COPIES... INTERNAL: EMAIL STRATEGY • Gave away free lessons in full • Shared our U.S.P.Thursday, October 6, 2011
  90. 90. SELL SOME COPIES... INTERNAL: EMAIL STRATEGY • Gave away free lessons in full • Shared our U.S.P. • Connected with them on emotional, personal levelThursday, October 6, 2011
  91. 91. SELL SOME COPIES... INTERNAL: EMAIL STRATEGY • Gave away free lessons in full • Shared our U.S.P. • Connected with them on emotional, personal level • “The Doors are Open”Thursday, October 6, 2011
  92. 92. SELL SOME COPIES... INTERNAL: EMAIL STRATEGY • Gave away free lessons in full • Shared our U.S.P. • Connected with them on emotional, personal level • “The Doors are Open” • Live event (or deliver BEST value here)Thursday, October 6, 2011
  93. 93. SELL SOME COPIES... INTERNAL: EMAIL STRATEGY • Gave away free lessons in full • Shared our U.S.P. • Connected with them on emotional, personal level • “The Doors are Open” • Live event (or deliver BEST value here) • “The Doors are Closing!”Thursday, October 6, 2011
  94. 94. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGYThursday, October 6, 2011
  95. 95. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Headlines matter... a lot!Thursday, October 6, 2011
  96. 96. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Headlines matter... a lot!Thursday, October 6, 2011
  97. 97. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Headlines matter... a lot! • Connect with the readerThursday, October 6, 2011
  98. 98. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Headlines matter... a lot! • Connect with the readerThursday, October 6, 2011
  99. 99. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Headlines matter... a lot! • Connect with the reader • What makes this different?Thursday, October 6, 2011
  100. 100. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Headlines matter... a lot! • Connect with the reader • What makes this different?Thursday, October 6, 2011
  101. 101. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Headlines matter... a lot! • Connect with the reader • What makes this different? • BenefitsThursday, October 6, 2011
  102. 102. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Headlines matter... a lot! • Connect with the reader • What makes this different? • BenefitsThursday, October 6, 2011
  103. 103. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Headlines matter... a lot! • Connect with the reader • What makes this different? • Benefits • FeaturesThursday, October 6, 2011
  104. 104. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Headlines matter... a lot! • Connect with the reader • What makes this different? • Benefits • FeaturesThursday, October 6, 2011
  105. 105. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Who’s it for...not for?Thursday, October 6, 2011
  106. 106. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Who’s it for...not for?Thursday, October 6, 2011
  107. 107. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Who’s it for...not for? • Testimonials (real, short, benefit-focused)Thursday, October 6, 2011
  108. 108. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Who’s it for...not for? • Testimonials (real, short, benefit-focused)Thursday, October 6, 2011
  109. 109. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Who’s it for...not for? • Testimonials (real, short, benefit-focused) • Bonuses or special featuresThursday, October 6, 2011
  110. 110. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Who’s it for...not for? • Testimonials (real, short, benefit-focused) • Bonuses or special featuresThursday, October 6, 2011
  111. 111. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Who’s it for...not for? • Testimonials (real, short, benefit-focused) • Bonuses or special features • Clear, tangible guaranteeThursday, October 6, 2011
  112. 112. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Who’s it for...not for? • Testimonials (real, short, benefit-focused) • Bonuses or special features • Clear, tangible guaranteeThursday, October 6, 2011
  113. 113. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Who’s it for...not for? • Testimonials (real, short, benefit-focused) • Bonuses or special features • Clear, tangible guarantee • Ask for the saleThursday, October 6, 2011
  114. 114. SELL SOME COPIES... INTERNAL: SALES PAGE STRATEGY • Who’s it for...not for? • Testimonials (real, short, benefit-focused) • Bonuses or special features • Clear, tangible guarantee • Ask for the saleThursday, October 6, 2011
  115. 115. SELL SOME COPIES... INTERNAL: BLOG/SOCIAL MEDIAThursday, October 6, 2011
  116. 116. SELL SOME COPIES... INTERNAL: BLOG/SOCIAL MEDIA • Use the same framework as emailsThursday, October 6, 2011
  117. 117. SELL SOME COPIES... INTERNAL: BLOG/SOCIAL MEDIA • Use the same framework as emails • Make headlines LINKABLEThursday, October 6, 2011
  118. 118. SELL SOME COPIES... INTERNAL: BLOG/SOCIAL MEDIA • Use the same framework as emails • Make headlines LINKABLE • Screw the trollsThursday, October 6, 2011
  119. 119. SELL SOME COPIES... EXTERNAL MARKETINGThursday, October 6, 2011
  120. 120. SELL SOME COPIES... EXTERNAL MARKETING • AffiliatesThursday, October 6, 2011
  121. 121. SELL SOME COPIES... EXTERNAL MARKETING • Affiliates • Non-affiliate networkThursday, October 6, 2011
  122. 122. SELL SOME COPIES... EXTERNAL MARKETING • Affiliates • Non-affiliate network • Paid traffic or platformsThursday, October 6, 2011
  123. 123. SELL SOME COPIES... EXTERNAL MARKETING • Affiliates • Non-affiliate network • Paid traffic or platforms • Old school mediaThursday, October 6, 2011
  124. 124. SELL SOME COPIES... EXTERNAL: AFFILIATESThursday, October 6, 2011
  125. 125. SELL SOME COPIES... EXTERNAL: AFFILIATES • 90% of affiliates sell nothingThursday, October 6, 2011
  126. 126. SELL SOME COPIES... EXTERNAL: AFFILIATES • 90% of affiliates sell nothing • Find your key people and invest in themThursday, October 6, 2011
  127. 127. SELL SOME COPIES... EXTERNAL: AFFILIATES • 90% of affiliates sell nothing • Find your key people and invest in them • Be concise, casual, and respectfulThursday, October 6, 2011
  128. 128. SELL SOME COPIES... EXTERNAL: AFFILIATES • 90% of affiliates sell nothing • Find your key people and invest in them • Be concise, casual, and respectful • Tools: E-junkie, 1shoppingcart, infusionsoftThursday, October 6, 2011
  129. 129. SELL SOME COPIES... EXTERNAL: NON-AFFILIATE NETWORKThursday, October 6, 2011
  130. 130. SELL SOME COPIES... EXTERNAL: NON-AFFILIATE NETWORK • Plant seeds WAAAY before you need themThursday, October 6, 2011
  131. 131. SELL SOME COPIES... EXTERNAL: NON-AFFILIATE NETWORK • Plant seeds WAAAY before you need them • Deliver value and support pet projectsThursday, October 6, 2011
  132. 132. SELL SOME COPIES... EXTERNAL: NON-AFFILIATE NETWORK • Plant seeds WAAAY before you need them • Deliver value and support pet projects • Be concise, casual, and respectfulThursday, October 6, 2011
  133. 133. SELL SOME COPIES... EXTERNAL: NON-AFFILIATE NETWORK • Plant seeds WAAAY before you need them • Deliver value and support pet projects • Be concise, casual, and respectful • Create a written planThursday, October 6, 2011
  134. 134. TESTING, TESTING, TESTING... Avg. # Readers / email subscriptions ___ % Views on post / email opens ___ % Clicks to Sales Page ___ % Clicks to Shopping Cart ___ % Actually Purchases ___ % Gives FeedbackThursday, October 6, 2011
  135. 135. YOUR LIFE-CHANGING PRODUCT (RECAP) • Get an awesome idea... • Create the damn thing... • Sell some copies...Thursday, October 6, 2011
  136. 136. FINAL THOUGHT...Thursday, October 6, 2011
  137. 137. FINAL THOUGHT... As a community we have such amazing power and potential, but blog posts are not enough. We owe our readers MORE.Thursday, October 6, 2011
  138. 138. FINAL THOUGHT... As a community we have such amazing power and potential, but blog posts are not enough. We owe our readers MORE. We owe it to our readers to invest our time, energy, and passion into creating products, books, and courses that will radically change the way they approach their finances.Thursday, October 6, 2011
  139. 139. ANY QUESTIONS? (I like to talk...)Thursday, October 6, 2011
  140. 140. Thursday, October 6, 2011

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