Clean Up Your WordPress Site by Ryan Guina

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Clean Up Your WordPress Site by Ryan Guina

  1. 1. WordPress Behind the Scenes:<br />Maintaining Your Site for Better Performance, SEO, and Usability<br />Audience: Beginner to Advanced Bloggers<br />Tech Skills Required: Beginner to Intermediate<br />Ryan Guina – CashMoneyLife.com<br />– TheMilitaryWallet.com<br />
  2. 2. Your Blog is Broken<br />Cluttered & inefficient database<br />Too many plugins<br />Broken links<br />And you are linking to…<br />PORN!!!<br />(and other bad neighborhoods)<br />
  3. 3. Clean Up WordPress to Improve<br />User Experience<br />Efficiency<br />Search Engine Optimization<br />
  4. 4. How to Optimize Your WP Database<br />Eliminate excess plugins<br />Clean database<br />Optimize/repair database<br />Required skills:<br />Know how to backup/restore database<br />
  5. 5. Backup and Upload WP Database<br />Backups are essential any time you change DB<br />Know how to upload/install DB backup<br />Schedule automatic backups<br />Perform backup w/ new changes<br />
  6. 6. Eliminate Excess Plugins<br />Plugins increase overhead<br />Plugins decrease efficiency<br />Create new tables in database<br />
  7. 7. Drop Unnecessary DB Tables<br />Many plugins create tables when activated<br />Don’t always delete tables when removed<br />These cause DB bloat<br />
  8. 8. Plugins Garbage Collector<br />Plugins Garbage Collector plugin identifies:<br />Core WP tables<br />Tables associated w/ active plugins<br />Tables from inactive/deleted plugins<br />
  9. 9. Dropping WP Database Tables<br />Identify which tables to drop<br />Don’t recognize table name? Google it<br />STOP! Backup database<br />Delete non-essential tables<br />
  10. 10. Post Revisions = Database Killer<br />Great feature<br />Limit # of revisions or turn off feature<br />Stop! Backup database<br />Delete old revisions<br />Delete-Revision plugin<br />MySQL magic<br />
  11. 11. Optimize & Repair Database<br />Just like defragging hard drive on Windows<br />Reduces overhead, improves efficiency<br />STOP! Backup DB<br />WP-DBManagerplugin<br />Optimize<br />Repair<br />
  12. 12. Broken Links & Bad Neighborhoods<br />Broken link doesn’t resolve – Ex: 404 error<br />Bad neighborhoods:<br />Porn, gambling, pharmaceuticals, malware, parked domains, get rich quick, MFA, etc.<br />Redirect links<br />Expired domains redirected to bad neighborhoods for traffic/SEO<br />
  13. 13. Broken Links & Redirects<br />Broken links <br />Bad user experience<br />Bad for sales and conversions<br />Bad for SEO<br />Redirects and links to Bad Sectors<br />Bad for user experience, reputation, SEO<br />A link from your site is a vote!<br />
  14. 14. Finding Broken Links & Redirects<br />Broken Link Checker – WP plugin<br />Run in background, receive updates<br />Run periodically<br />Can be resource hog (do initial run at night)<br />Xenu Link Sleuth – desktop for Windows <br />(can run on other OS with emulators)<br />
  15. 15. Removing Broken Links & Redirects<br />Broken links<br />Remove or repair broken links<br />Redirects<br />Manual process<br />Click and follow, then decide on action<br />Time consuming, but worth it<br />
  16. 16. Clean DB Essential for Blog Health<br />The cleaner your database, the more efficiently it performs<br />Better for site speed/performance<br />Better for user experience<br />Better for SEO<br />
  17. 17. Clean Up Your Links<br />Removing broken links & bad redirects<br />Improves User Experience<br />Increases Conversions<br />Improves On-site SEO<br />
  18. 18. Resources<br />WP-DBManager: Backup, Optimize/Repair DB<br />http://lesterchan.net/portfolio/programming/php/<br />Plugins Garbage Collector:<br />http://www.shinephp.com/plugins-garbage-collector-wordpress-plugin/<br />Broken Link Checker:<br />http://w-shadow.com/blog/2007/08/05/broken-link-checker-for-wordpress/<br />Xenu link sleuth:<br />http://home.snafu.de/tilman/xenulink.html<br />
  19. 19. Questions?<br />

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