0
So You Want to Make More Money
Blogging?
There are an estimated 31 Million bloggers in the
United States.
Better Content, Bigger Pay
Getting traffic is easy…

How do you get the
right traffic?
Overview of Content Strategy
Identifying Your Audience
Targeting with Content
Providing Visitors Real Value
Encouragin...
Know Your Target Audience
• Target audience = customers
(Not Your Audience: Other Bloggers)

• Current audience and target...
Steps for Identifying Your Audience
1.
2.
3.
4.

Determine your best-performing keywords.
Identify your competitors.
Disco...
Tools for Audience Identification
Google Analytics - Referral Keywords

• See where you’re currently performing
• Identify...
Tools for Audience Identification
SEM Rush – Competitor Keywords

• Reverse-engineer
keyword portfolio

• Identify missed
...
Tools for Audience Identification
Quantcast - Demographics
Tools for Audience Identification
Bing Ads Intelligence – Excel Plugin

Be careful: You could get lost here forever
(Relevant) Content is King
Once you’ve identified your target audience,
capture them with content.

How do you know your c...
Keep Them Coming Back

• Consumers need to see a brand multiple times
before converting.
• Getting return visitors means y...
How to Retain Visitors on Your Site
• Provide real value
• Meet your audience’s expectations
• Be creative!
(Beta is going...
Content that Works
•
•
•
•
•
•

Reviews
Video
Other Multimedia (images, sound, infographics, etc.)
Newsletters
Resources a...
Monetization 101 Techniques
Banners

Affiliate
Networks
You’ve gotten this far….so now what??
Build Your Strategy, live your strategy
Not Stating the Obvious
Customization
Em...
Monetization Cycle

Identify
Your
Reader

Find A
Reason To
Monetize

Build a
Strategy
&
Execute

T.A.O

Look at
Stats –
Da...
Indirect offers that directly relate to
your content
FACT: 95% of home owners order pizza the
first night they move in.
Wh...
Customization
Email Newsletters
Targeted messaging can generate dramatic gains in open and click
rates, significant reductions in unsubscribes and complai...
KPI Goals & Understanding
What They Mean To YOUR Top Line
Biggest Pain Point: Tighter budgets and lower payouts
– What are...
Monetization Best Practices

1

Placement of text links near price
points to draw higher CTR
Monetization Best Practices

2

Using an icon in front of text
creatives, as its proven links with
images perform better
Monetization Best Practices

3

Creatives and/or ad copy should
always be above the fold
Monetization Best Practices

4

Utilize the term “free” effectively,
including different variations
(i.e. Complimentary, $...
Monetization Best Practices

5

Relevancy: relate the ad copy to
the consumers actions and what
they are looking for
Monetization Best Practices

6

Keeping ad creative fresh – using
advertiser ad serving platform to
do this without using ...
Monetization Best Practices

7

Matching creative to site look and
feel (colors, fonts, images, etc.)
Monetization Best Practices

8

Have a clear call to action for the
consumer to take direction
Monetization Best Practices

9

Use “trusted partner” or
“preferred partner” when
applicable “we recommend”
Monetization Best Practices

10

Test, Test, Test!
Monetization Best Practices
1

Placement of text links near price points to draw higher CTR

2

Using an icon in front of ...
Follow Us

@GoBankingRates
@Go_Betak
@Go_Casey
Casey Bond Beta_karimzadeh
Upcoming SlideShare
Loading in...5
×

Casey Bond Beta_karimzadeh

366

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
366
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Casey Bond Beta_karimzadeh"

  1. 1. So You Want to Make More Money Blogging? There are an estimated 31 Million bloggers in the United States.
  2. 2. Better Content, Bigger Pay Getting traffic is easy… How do you get the right traffic?
  3. 3. Overview of Content Strategy Identifying Your Audience Targeting with Content Providing Visitors Real Value Encouraging Return Visits
  4. 4. Know Your Target Audience • Target audience = customers (Not Your Audience: Other Bloggers) • Current audience and target audience may not be the same group of people. • Better align content to audience to grow $$$
  5. 5. Steps for Identifying Your Audience 1. 2. 3. 4. Determine your best-performing keywords. Identify your competitors. Discover key demographics. Drill down.
  6. 6. Tools for Audience Identification Google Analytics - Referral Keywords • See where you’re currently performing • Identify areas for improvement
  7. 7. Tools for Audience Identification SEM Rush – Competitor Keywords • Reverse-engineer keyword portfolio • Identify missed opportunities
  8. 8. Tools for Audience Identification Quantcast - Demographics
  9. 9. Tools for Audience Identification Bing Ads Intelligence – Excel Plugin Be careful: You could get lost here forever
  10. 10. (Relevant) Content is King Once you’ve identified your target audience, capture them with content. How do you know your content is truly relevant? • Aligns with a business objective. • Relates to visitors’ interests. • Has an element of timeliness.
  11. 11. Keep Them Coming Back • Consumers need to see a brand multiple times before converting. • Getting return visitors means you don’t have to work as hard to grow traffic.
  12. 12. How to Retain Visitors on Your Site • Provide real value • Meet your audience’s expectations • Be creative! (Beta is going to blow your mind with a story about that later).
  13. 13. Content that Works • • • • • • Reviews Video Other Multimedia (images, sound, infographics, etc.) Newsletters Resources and tools (calculators, FAQs, Glossary, etc.) Case studies, investigative reporting, original data Additional Considerations: Design & navigation ● Site load & performance ● Post consistency ● Strong brand ● Engagement
  14. 14. Monetization 101 Techniques Banners Affiliate Networks
  15. 15. You’ve gotten this far….so now what?? Build Your Strategy, live your strategy Not Stating the Obvious Customization Email / Newsletters KPI Goals – Know them, Use them Best Practices
  16. 16. Monetization Cycle Identify Your Reader Find A Reason To Monetize Build a Strategy & Execute T.A.O Look at Stats – Data Rules
  17. 17. Indirect offers that directly relate to your content FACT: 95% of home owners order pizza the first night they move in. When you move into a new place, what is the first thing you set up?
  18. 18. Customization
  19. 19. Email Newsletters
  20. 20. Targeted messaging can generate dramatic gains in open and click rates, significant reductions in unsubscribes and complaints, plus improve mailer reputation and inbox delivery. ¹ Conversion rates in a recent study increased by a staggering 208% on highly targeted email campaigns compared with untargeted emails. ² (1) eMarketer.com, Survey of Online Marketers in North America (2) Marketing Sherpa, Artbeads.com Case Study
  21. 21. KPI Goals & Understanding What They Mean To YOUR Top Line Biggest Pain Point: Tighter budgets and lower payouts – What are Advertisers/Agencies looking for? • Increase Customer Base & Quality – How do you stand out from the crowd? • Quality Content • Understanding Demographics • Understanding Advertisers’ Goals
  22. 22. Monetization Best Practices 1 Placement of text links near price points to draw higher CTR
  23. 23. Monetization Best Practices 2 Using an icon in front of text creatives, as its proven links with images perform better
  24. 24. Monetization Best Practices 3 Creatives and/or ad copy should always be above the fold
  25. 25. Monetization Best Practices 4 Utilize the term “free” effectively, including different variations (i.e. Complimentary, $0, etc.)
  26. 26. Monetization Best Practices 5 Relevancy: relate the ad copy to the consumers actions and what they are looking for
  27. 27. Monetization Best Practices 6 Keeping ad creative fresh – using advertiser ad serving platform to do this without using your own resources
  28. 28. Monetization Best Practices 7 Matching creative to site look and feel (colors, fonts, images, etc.)
  29. 29. Monetization Best Practices 8 Have a clear call to action for the consumer to take direction
  30. 30. Monetization Best Practices 9 Use “trusted partner” or “preferred partner” when applicable “we recommend”
  31. 31. Monetization Best Practices 10 Test, Test, Test!
  32. 32. Monetization Best Practices 1 Placement of text links near price points to draw higher CTR 2 Using an icon in front of text creatives as its proven links with images perform better 3 Creatives and/or ad copy should always be above the fold 4 Utilize the term “free” effectively, including different variations (i.e. Complimentary, $0, etc.) 5 Relevancy: relate the ad copy to the consumers actions and what they are looking for 6 Keeping ad creative fresh – using advertiser ad serving platform to do this without using your own resources 7 Matching creative to site look and feel (colors, fonts, images, etc.) 8 Have a clear call to action for the consumer to take direction 9 Use “trusted partner” or “preferred partner” when applicable “we recommend” 10 Test, Test, Test!
  33. 33. Follow Us @GoBankingRates @Go_Betak @Go_Casey
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×