Busting Myths: Intellectual Property and Blogging by Mark Patterson
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Busting Myths: Intellectual Property and Blogging by Mark Patterson Busting Myths: Intellectual Property and Blogging by Mark Patterson Presentation Transcript

  • Bus$ng  Myths:  Blogging  and  Intellectual   Property   Mark  J.  Pa;erson   Waddey  &  Pa;erson,  P.C.  
  • The   Fair  Use  Myth  • Fair  use  of  a  copyrighted  work  –  e.g.,  cri$cism,  comment,  news  repor$ng,  teaching,  scholarship,  or  research,  is  not  an  infringement.      • Fair  use  factors  to  be  considered  shall  include:   •  the  purpose  and  character  of  the  use,  including  whether   such  use  is  of  a  commercial  nature;   •  the  amount  copied  in  rela$on  to  the  copyrighted  work  as   a  whole   •  the  effect  of  the  use  upon  the  poten$al  market  for  or   value  of  the  copyrighted  work.  .  
  • The  Fair  Use  Myth   [Copy  of  another  author s  en$re  ar$cle  with  link]    Blogger s  fair  use  commentary:     Can  you  believe  this?  I  disagree!  
  • The  Fair  Use  Myth  Hot  off  my  piece  on  how  pos$ng  online  can  harm  your  job  prospects  is  this  ar$cle  which  says  it  can  also  mess  up  your  chances  of  geRng  an  insurance  claim  filled.  The  details:     Your  friends  arent  the  only  ones  interested  in  what  youre  saying   on  Facebook  and  Twi;er.  Insurance  companies  are  exploring  how   to  use  social  media  to  learn  more  about  you.     Does  that  mean  your  car  insurance  rates  will  go  up  if  you  post   about  your  interest  in  drag  racing?  Will  your  home  insurance   premium  rise  if  you  tweet  about  your  vaca$on  and  let  everyone   know  that  no  ones  home?  No  -­‐-­‐  not  yet,  anyway.     But  insurance  companies  already  check  social  media  sites  to   inves$gate  suspicious  or  expensive  claims.  And  technology   companies  are  building  tools  that  will  help  insurers  mine  social   media  data  to  improve  marke$ng  and  perhaps  one  day  help  price   policies.  
  • The  Fair  Use  Myth  Theres  not  much  cause  for  worry  now  (the  insurance  companies  are  trying  to  figure  out  how  to  find  the  informa$on),  but  it  could  be  in  the  future:     With  millions  of  such  car  insurance  and  home  insurance  claims  filed  each  year,   "insurers  cant  check  everybodys  Facebook  page,"  says  Peter  Foley,  vice   president  for  claims  administra$on  for  the  American  Insurance  Associa$on.  "Its   not  a  very  effec$ve  tool."     But  they  may  check  social  media  sites  if  there  are  signs  of  fraud,  he  says.     "Its  now  common  prac$ce  to  use  social  media  for  inves$ga$ng  suspect  claims,"   says  Craig  BeaRe,  a  London-­‐based  insurance  analyst  for  Celent,  a  research  and   consul$ng  firm.    So,  the  lesson  here  is  that  if  youre  trying  to  rip  off  your  insurance  company,  dont  post  it  on  Facebook.      No,  wait,  thats  not  the  lesson.  The  lesson  is  actually  the  same  as  the  previous  conclusion  when  we  discussed  careers:  BE  CAREFUL  WHAT  YOU  POST  ONLINE.  Assume  everyone  can  see  (or  find)  what  you  post  and  consider  this  before  you  comment,  submit  photos,  and  the  like.  
  • The   I  Gave  Credit  Myth  •  Rules  apply  equally  to  all  content  -­‐  videos,   images,  and  text  •  Don t  rely  on  lack  of  copyright  no$ce    •  A;ribu$on  and  links  are  nice  but  ……..  
  • Clueless  About  Copyright  Dear  [Awesome  Journalist  Blogger]:  I  discovered  this  evening  that  you  have  copied  the  en$re  content  of  my  ar$cle  "Eight  Baby  Boomer  Money  Mistakes  You  Should  Avoid."    This  was  published  first  on  my  blog  Tough  Money  Love.    I  also  gave    Karen  Datko  at  the  Smart  Spending  blog  permission  to  use  it.  You  have  neither  requested  nor  obtained  permission  to  use  it.        Please  explain  ASAP.  
  • Clueless  About  Copyright  Mr.  Pa;erson,  Clearly,  you  are  not  familiar  with  the  interac$ve  online  world  of  sharing,  where  one  blog  builds  audience  through  connec$ons  with  another  blog  and  thus,  grows  audience.  You  did  not  "discover"  the  link  to  [My  Awesome  Blog]  because  we  openly  linked  to  your  blog  and  included  a  permalink  which  would  help  grow  your  audience.    [My  Awesome  Blog]  has  a  much  larger  audience  than  your  site.    Furthermore,  we  are  not  one  of  your  children  to  bully  so  we  do  not  owe  you  an  explana$on.  We  have  completely  removed  the  story  so  you  may  be  content  in  living  alone  on  your  li;le  island,  completely  clueless  about  the  world  around  you.    
  • Clueless  About  Copyright  Mr.  [Awesome  Journalist  Blogger]:    I  am  quite  familiar  with  the  ways  of  the  blogosphere.    I  enjoy  and  appreciate  links  to  my  site  and  my  ar$cles  from  other  bloggers.    Some$mes  por$ons  of  what  I  write  are  quoted  with  a;ribu$on  in  the  context  of  another  bloggers  original  wri$ng.    However,  one  prac$ce  that  I  know  is  not  tolerated  is  wholesale  copying  and  publishing  of  another  bloggers  en$re  post  without  permission.    That  is  what  you  did  which  is  quite  surprising  because  I  am  a  regular  reader  of  content  on  your  site.    Indeed,  imagine  my  surprise  when  my  en$re  ar$cle  appeared  in  my  feed  reader  from  your  feed.    Google  frowns  on  this  ac$vity  as  well,  both  with  duplicate  content  penal$es  in  its  search  engine  and  as  a  viola$on  of  terms  of  its  Adsense  service.  
  • Clueless  About  Copyright  Mr.  [Awesome  Journalist  Blogger]:  (cont d)    Surely  you  also  know  that  publica$on  of  anothers  work  in  that  manner  is  copyright  infringement.    If  you  didnt  know  that,  perhaps  you  should  consult  an  IP  a;orney.    I  can  refer  you  to  one  since  that  is  what  I  do  in  my  day  job.    I  am  sorry  that  you  consider  my  gentle  contact  with  you  to  be  bullying.    It  could  have  been  a  lot  worse.    Given  your  surprisingly  hos$le  aRtude  in  response  to  my  contact,  next  $me  it  will  be.    Anyway,  thanks  for  promptly  removing  my  content.    If  you  would  ever  like  to  re-­‐publish  any  of  my  wri$ng  or  would  like  me  to  submit  an  original  piece  for  you  to  publish,  feel  free  to  contact  me.      
  • Clueless  About  Copyright  Mr.  Pa;erson:    Dont  preach  to  the  guy  who  has  wri;en  a  leading  book  on  social  media  and  blogging  protocol,  especially  when  you  are  just  making  up  stuff.  Proper  credit,  links  and  permalinks  were  given.  Thats  how  you  "discovered"  the  link.  And,  dont  ra;le  around  things  like  "copyright  infringement,"  when  credit  has  been  given.  By  the  way,  if  you  want  to  internalize  and  protect  your  material,  you  need  to  so  specify.    Your  manner  was  neither  polite  nor  "gentle"  in  demanding  "explain  ASAP."    We  will  never  reference  your  blog  again  so  live  in  peace.      
  • Clueless  About  Copyright  Mr.  [Awesome  Blogger]:    Let  me  give  you  some  free  advice  before  we  go  our  separate  ways  and  before  you  get  yourself  in  more  trouble.    Copying  with  credit  is  not  a  defense  to  copyright  infringement.    Moreover,  although  use  of  a  copyright  no$ce  is  not  required  under  the  law,  you  will  find  such  a  no$ce  in  the  footer  on  each  page  of  my  blog.  
  • Clueless  About  Copyright  Go  bully  your  kids,  not  people  who  repost  your  material  as  a  courtesy.    We  have  taken  a  close  look  into  how  material  from  your  blog  was  posted  on  our  blog.  The  ar$cle  in  ques$on  was  delivered  by  Google  Alerts.  Google  delivers  what  are  called  permalinks  of  news  stories.  We  thought  your  material  was  of  interest  and  posted  it,  carefully  and  prominently  a;ribu$ng  the  source  and  providing  links  back  to  your  blog,  called  Trackbacks.  
  • Clueless  About  Copyright  We  have  taken  a  close  look  into  how  material  from  your  blog  was  posted  on  our  blog.  The  ar$cle  in  ques$on  was  delivered  by  Google  Alerts.  Google  delivers  what  are  called  permalinks  of  news  stories.  We  thought  your  material  was  of  interest  and  posted  it,  carefully  and  prominently  a;ribu$ng  the  source  and  providing  links  back  to  your  blog,  called  Trackbacks.      
  • Clueless  About  Copyright  In  nearly  ten  years  online  with  our  site  and  pos$ng  thousands  of  stories,  we  have  never  before  had  any  objec$on  because  most  people  like  the  publicity,  and  sharing  material  is  the  style  of  Web  2.0.  Nonetheless,  we  sincerely  apologize  for  any  aggrava$on  caused  to  you.  When  we  read  your  email  this  morning,  the  piece  was  immediately  removed  completely.    We  might  respecjully  suggest  that  you  deac$vate  the  permalink  func$on  from  your  blog  because  it  is  simply  promotes  your  blog  pos$ngs  through  Google  and  other  search  engines.  We  also  note  that  you  are  using  Google  Analy$cs,  which  aside  from  providing  you  with  traffic  informa$on,  is  Googles  method  for  broadcas$ng  each  and  every  one  of  your  pos$ngs  to  the  blogosphere.  
  • The  Corporate  Shield  Myth  •  Corpora$ons  and  LLCs  can  protect  you  but  not   against  all  IP  liabili$es    •  Piercing  the  corporate  veil    •  Liability  for  personal  ac$ons  –  contributory  or   inducing  infringement  
  • The  Branding  Myth  •  Publishing  is  a  service  than  can  and  should  branded    •  Your  brand  can  easily  be  protected  by    trademark  law   –  if  the  rules  are  followed    •  Brand  extensions  –  books,  downloads,  product   licensing,  speaking  engagements    •  Valuing  your  blog  can  mean  much  more  than  content   or  Page  Rank  
  • For  more  informa$on:  Mark  J.  Pa;erson  Waddey  &  Pa;erson,  P.C.  www.iplawgroup.com  mjp@iplawgroup.com    Toughmoneylove.com  GotoRe$rement.com    ©  2011  Waddey  &  Pa;erson,  P.C.