Affiliate Marketing: Maximizing Opportunity By (Really) Understanding How It Works - Carrie Rocha

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  • 1. Affiliate Marketing:Maximizing opportunity by really understanding how it works
  • 2. 3 Key People1. Affiliate/Publisher (aka You)2. Merchant/Retailer/Advertiser3. Program Manager/Affiliate Manager
  • 3. 3 Key Terms1. Affiliate Network – Commission Junction – LinkShare – Google Affiliate Network – Share A Sale – Card Synergy1. Affiliate Program2. Tracking Cookie
  • 4. Tracking cookies are theprimary way affiliates receivecredit for sales they refer to a merchant.
  • 5. Top 10 Cookie Stuffers1. ShopAtHome.com 6. Cltrda.com2. We-care.com 7. DropInSavings.com3. Socialingot.com 8. RebateGiant.com4. Free-Causes.com 9. DeedorGreed.com5. Interesting.cc 10.ExtraBux.com
  • 6. Where to turn?• Online – ABestWeb.com – Forum.AffiliateSummit.com• In Real Life – Affiliate Summit – Affiliate network’s events (CJU, Linkshare Symposium, Google Affiliate Network Client Summit, Share A Sale Think Tank)
  • 7. What You Might Ask For• Better terms – Commission – Cookie duration – Occurrence rate• Custom creatives• Co-branded landing pages• Vanity coupon codes• What else?
  • 8. Tools to Make Linking Life Easier• Deep links – Linkshare bookmarklet (in the Bento box) – Share A Sale License Plate links – Google Build Your Own – CJ Redirects• Pop Shops• VigLink or SkimLinks• Eclipse Link Cloaker or Pretty Link
  • 9. Questions?