Advanced Monetization Strategies by Lynn Truong

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  • 1. October 2, 2011 By Lynn Truong, Co-Founder, Wise BreadFINCON11
  • 2. Slides and notes will be posted on: wisebread.com/fincon11FINCON11
  • 3. How do I make (lots of) money from my blog?FINCON11
  • 4. 0 5 10 15 20 25 30 35 40 45 50 FINCON11 Display/Adsense Text LinksAffiliate Marketing Sponsored Posts Freelance Writing Consulting Products How are other bloggers making money? revenue Speaking Larget source of
  • 5. 0 10 20 30 40 50 60FINCON11 AdsenseCommission Junction Flex Offers Amazon Associates Linkshare Google Affiliate Escalate Share A Sale MySavings BlogHer Chitika NCS Reporting Consumer Track Pepperjam Lifetime Moms Burst What ad networks are they using? Kontera Advertising BlogAds Investing Channel Glam
  • 6. How many are full time bloggers?70605040302010 0 No Yes I plan to soonFINCON11
  • 7. How much do you make from your site per month?40353025201510 5 0 < $500 $500-$1000 $1000-$2500 $2500-$5000 $5000+FINCON11
  • 8. FINCON11
  • 9. FINCON11
  • 10. Agency Representation: What You’ll Need •  The right numbers: traffic, demographics, social media reach •  Time: to pitch every. single. inquiry. •  Time: bigger campaigns = higher maintenance clients •  Time: to report what you delivered •  Flexibility: campaigns are unpredictableFINCON11
  • 11. FINCON11
  • 12. Direct Sales: What You’ll Need •  Media kit/sales page •  Audience demographicsFINCON11
  • 13. FINCON11
  • 14. Direct Sales: What You’ll Need •  Media kit/sales page •  Audience demographics •  Rate card •  Brag sheet •  Pitch custom campaignsFINCON11
  • 15. FINCON11
  • 16. Display Ad Networks: Choose Quality over Quantity •  Floor/min CPM •  Review and easily remove ads •  Default/pass through networks •  ContextWeb, Tribal Fusion, Six Apart, Casale MediaFINCON11
  • 17. FINCON11
  • 18. FINCON11
  • 19. Affiliate Ad NetworksFINCON11
  • 20. Affiliate Marketing: A Lot to Like •  Low barrier to entry •  Targeted traffic vs. lots of traffic •  Start making money fast •  Unlimited niches •  Passive income potentialFINCON11
  • 21. FINCON11
  • 22. FINCON11
  • 23. Products: Package Information •  Ebooks •  Courses •  Premium content •  Newsletters •  Private forums •  AppsFINCON11
  • 24. FINCON11
  • 25. Freelancing: Beyond Your Blog •  Writing opportunities – beyond other PF blogs •  Speaking •  Consulting •  Book deals •  Media personalityFINCON11
  • 26. FINCON11