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1 Million PageviewsOn a Small BudgetWill Chen – Wise Bread.com
Wisebread.com/fincon11      Down     oad l     Prese    ntatio    Trans   cript   Ac                         2
4 Cs of Blog Marketing                         3
4 Cs of Blog MarketingClock Managementü  How to become 43 times more efficient with your time.Community Buildingü  Disco...
Clock ManagementHow much time should I spend on marketing?                                             5
50% of and relax…Sit backyour time on marketing                            6
Are you f*@%ing serious?                           7
Who are you competing with?•  Content farms — Demand Media 6000+ articles a day at $15 a   post.•  Big Corp. & MSM — Spend...
How do you start your day?                             9
Templates = Time MachinesLet’s look at a simple weekly email•  1 standard email = 5 minutes every week.•  In 5 years = 1,3...
Templates = Time MachinesIf you don’t have a template•  Cannot take vacation.•  Cannot train new staff.•  Cannot sell comp...
4 Cs of MarketingClock Managementü  How to become 43 times more efficient with your time.Community Buildingü Discover th...
“Skate to where the puck is going to be”                                           13
Higher ROI targeting future stars                              14
Where the puck are they?                           15
How we find rising starsNo time to do the analysis yourself?Subscribe to Wise1000 Newsletter for weekly list of top30 fast...
17
4 Cs of Blog MarketingCommunity Buildingü  Discover the next Trent or JD before they become moguls.Contentü  How to prod...
On Super Bowl Sunday search for “sevenlayer dip” went up 1,360%                                   19
6 inches rule                20
4 Cs of Blog MarketingClock Managementü  How to become 43 times more efficient with your time.Community Buildingü  Disco...
Reverse pitch everyone                         22
This is the Best Slide EverWhy you don’t have confidence•  Parents taught you to value humility.•  Sales people are grease...
4 Cs of MarketingClock Managementü  Become 43 times more effective by using templates.Community Buildingü  Find the new ...
25
Wisebread.com/fincon11      Down     oad l     Prese    ntatio    Trans   cript   Ac                         26
Thank you for your questions!Afford Anything     Invest it Wisely    Millionaire Man                                      ...
Q&A“Whats been the best way to turn first time visitors torepeat visitors?”— Ben, MoneySmartLife.com“What is the best way ...
5 Formatting Tips From the ProsFormatting tips we learned from About.com1.  Link to best related article in first paragrap...
CreditsPhotosü    Half a Pizza by Wanpark2.ü    Where the Puck is Going by Clydeorama.ü    Warm Coffee = Warm Feelings ...
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1 Million Page Views on a Small Budget by Will Chen

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Transcript of "1 Million Page Views on a Small Budget by Will Chen"

  1. 1. 1 Million PageviewsOn a Small BudgetWill Chen – Wise Bread.com
  2. 2. Wisebread.com/fincon11 Down oad l Prese ntatio Trans cript Ac 2
  3. 3. 4 Cs of Blog Marketing 3
  4. 4. 4 Cs of Blog MarketingClock Managementü  How to become 43 times more efficient with your time.Community Buildingü  Discover the next Trent or JD before they become super stars.Contentü  How to produce better content than the pros.Confidenceü  Immediately double your opportunities. 4
  5. 5. Clock ManagementHow much time should I spend on marketing? 5
  6. 6. 50% of and relax…Sit backyour time on marketing 6
  7. 7. Are you f*@%ing serious? 7
  8. 8. Who are you competing with?•  Content farms — Demand Media 6000+ articles a day at $15 a post.•  Big Corp. & MSM — Spending millions to acquire and market blogs.•  Journalists — Unemployed ones are becoming great bloggers.•  Other bloggers — barriers of entry are lower than ever before.•  Other platforms — Twitter, Facebook, Tumblr. 8
  9. 9. How do you start your day? 9
  10. 10. Templates = Time MachinesLet’s look at a simple weekly email•  1 standard email = 5 minutes every week.•  In 5 years = 1,300 minutes (21 hours)What if you developed a template?•  Writing a template = 30 minutes•  30 minutes saving you 1,300 minutes a 43x return•  If shared with 2 other people in the company = 64.5 days saved, 130x return 10
  11. 11. Templates = Time MachinesIf you don’t have a template•  Cannot take vacation.•  Cannot train new staff.•  Cannot sell company.Action steps!ü  Develop a list of tasks (no matter now small) you do on a weekly basis.ü  Develop a template every day. Make it your top priority.ü  Keep track of your template ROI. 11
  12. 12. 4 Cs of MarketingClock Managementü  How to become 43 times more efficient with your time.Community Buildingü Discover the next Trent or JD before they become super stars.Contentü  How to produce better content than the pros.Confidenceü  Immediately double your opportunities. 12
  13. 13. “Skate to where the puck is going to be” 13
  14. 14. Higher ROI targeting future stars 14
  15. 15. Where the puck are they? 15
  16. 16. How we find rising starsNo time to do the analysis yourself?Subscribe to Wise1000 Newsletter for weekly list of top30 fastest growing and falling blogs.Go to:Wisebread.com/wise1000subscribe 16
  17. 17. 17
  18. 18. 4 Cs of Blog MarketingCommunity Buildingü  Discover the next Trent or JD before they become moguls.Contentü  How to produce better content than the pros. ü Watching trends ü Catching brilliant ideasConfidence 18
  19. 19. On Super Bowl Sunday search for “sevenlayer dip” went up 1,360% 19
  20. 20. 6 inches rule 20
  21. 21. 4 Cs of Blog MarketingClock Managementü  How to become 43 times more efficient with your time.Community Buildingü  Discover the next Trent or JD before they become super stars.Contentü  How to compete and beat the pros.Confidenceü Immediately double your opportunities. 21
  22. 22. Reverse pitch everyone 22
  23. 23. This is the Best Slide EverWhy you don’t have confidence•  Parents taught you to value humility.•  Sales people are grease balls.•  Fear of public speaking, contacting people, raising expectations.How to turn on your confidenceü  You help people save money. You’re doing THEM a favor.ü  “I’m really good at…”ü  Is it going to eat you? 23
  24. 24. 4 Cs of MarketingClock Managementü  Become 43 times more effective by using templates.Community Buildingü  Find the new super stars with science, then meet them in person.Contentü  Tracking trends and never lose brilliant ideas.Confidenceü  Reverse pitch everyone you meet. 24
  25. 25. 25
  26. 26. Wisebread.com/fincon11 Down oad l Prese ntatio Trans cript Ac 26
  27. 27. Thank you for your questions!Afford Anything Invest it Wisely Millionaire Man The FinancialBargain Babe Laid Trades Money Smart Life BloggerCredit Card Forum Lazy Man and Moolanomy The Financial LiteFinancial Mentor Money Retire by 40 The Wisdom JournalFree Money Leave Debt Behind Smart On MoneyFinance Maximizing Money 27
  28. 28. Q&A“Whats been the best way to turn first time visitors torepeat visitors?”— Ben, MoneySmartLife.com“What is the best way to keep visitors on your blogonce they discover it?”— Mike, TheFinancialBlogger.com 28
  29. 29. 5 Formatting Tips From the ProsFormatting tips we learned from About.com1.  Link to best related article in first paragraph.2.  Write short sentences that are easy to scan.3.  Use bullets, bold text, and highlighting to make your point.4.  Limit to one idea per paragraph.5.  Strong call to action at the end that identifies clear benefits. For example: Increase pageviews by 20%Click on wisebread.com/fincon11 and download your marketing action plan! 29
  30. 30. CreditsPhotosü  Half a Pizza by Wanpark2.ü  Where the Puck is Going by Clydeorama.ü  Warm Coffee = Warm Feelings by Zavarykin Sergey.ü  Socal Meetup by Scott Huber of Adaptu.ü  Judo Flip by Jose A Dianes.ü  Cake is a Lie by Maako Tazawa.ü  Girl and the Sea by Manel Gutierrez.ü  Curtains by Jamie Hladkyü  All other photos from istock.Special thanks toü  Accounting services — Costa Grand.ü  Legal advice — Dewey, Cheetham & Howe.ü  Dessert Chef — Tyra Meesu.ü  Animal Control Officer — Turner Luce.ü  General Awesomeness — Ashley Jacobs 30
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