How To Get Traffic To YourPhysical Therapy Website
Recently I have been getting emails by PT’s who have their own website withquestions about how to generate website traffic. Some of these PT’s are in privatepractice or offer physical therapy continuing education courses. I thought it would bea great idea to answer some of these questions here on the blog. Basically there aremany ways you can drive traffic to your physical therapy website. I won’t go throughall of them because there are just too many to cover.However I can give you the 5 most effective ways you can start generating traffic toyour website that you can use right away. These tips will help increase exposure toyour website online and bring in either potential referrals for your clinic or attendeesfor your PT ceu course. SEO SEO or Search Engine Optimization is one of the mosteffective and popular ways of getting traffic to your website.
By using the right targeted keywords in your website, it can position your website highon the search engine result pages. This makes it easier for potential visitors to see yourwebsite and know more about your PT clinic or ceu course. You can optimize yourwebsite for maximum search by choosing keywords your target audience is typing intoGoogle to find your services. For example, if you are a physical therapist with a focuson pediatrics in the Atlanta GA area then you would optimize your site using localkeywords like “Atlanta Pediatric Physical Therapist” or “Pediatric Physical Therapy InAtlanta”. Having two to three main keyword phrases per page should be enough tostart driving the right amount of targeted visitors to your website.
Below is a screenshot example of someone typing into Google “Atlanta PediatricPhysical Therapy” and the listed results that come up on the first page. You want tohave your private practice be one of the first few results listed so a potential patientreferral can stumble onto your site early when doing a search for your services.
Placing your keywords in the right place also plays a vital part in the optimization ofyour website. The best places for your keywords are in the title tags of your websitepages, inserting them into your meta tag keywords and meta tag description of allyour pages and most importantly in the content of your website pages. If you are notsure where all these these things belong or don’t how to optimze your website, thenyou may have to ask your webmaster.I do offer in-depth SEO training for physical therapists in the PT MarketingAcademy where I explain how to optimize your website for search in step by stepvideo tutorials. Now what you don’t want to do is stuff your website with all kinds ofunrelated keywords. This hit or miss approach is not good SEO practice and it makesyour website look super spammy. When adding your main keywords to your websitecontent make sure it reads well and that it provides value to your reader. Regardless ifyou attract visitors through good SEO, if your website content reads like crap then noone is going to stick around to read it.
Email MarketingSending email newsletters is a good way to keep your message and personal brandingin front of your existing patients or email subscribers. With this type of marketing youare connecting with your audience and building a relationship through valuablecontent you provide to them. This is the best medium to show your expertise bydiscussing things related to their functional lives ( i.e injury prevention, back safety,postural awareness, etc ).Some physical therapy newsletters I have read have strategically placed links to theirwebsite articles in the newsletter. This forces you to go back to their website. This is agreat idea because it drives the traffic back to your site and it gives your subscribers achance to learn more about your PT clinic and the services you offer. You can alsoencourage your newsletter subscribers to share your content with their social mediacommunity on Facebook and Twitter to drive even more potential traffic. Make sure toprovide the right call to action buttons in your newsletter so subscribers can shareyour content with others. People may forget to share your content after reading it. Sogiving them a little nudge from a strategically placed call to action button at the endcan help get your content get passed along for others to read.
Social MediaSocial media websites such as Facebook, Twitter, LinkedIn, and YouTube have tons oftraffic in them already. All you need is a virtual pipeline to funnel the targeted trafficfrom those social media websites to your own. Below are a few things I have found tobe the best way to utilize social media sites and to drive traffic back to your website.
The most effective way to use Social Media:1. Create discussion groups. Get people talking by creating specific support groupsbased on the types of patients you see in the clinic. Examples would be groupscatering to people dealing with post-op hip replacement, knee replacement, etc. As aPT CEU Instructor, maybe you can create a group around a particular treatmenttechnique used in the clinic and offer case studies to the group. There are many thingsyou can do to get the conversation going and effectively get people to visit yourwebsite for more information about you and your services.2. Provide Q & A sessions for your online communities. By answering questions in yoursocial community you are displaying your expert status in your profession. You will alsobe looked at as a resource for solid information. That is a good thing! Doing this buildstrust and makes people want to learn more about you and your PT practice.
3. Reach out to potential referral makers in your local area ( i.ephysicans, surgeons, pain clinics, etc ). The myth is that these types of referral makersdo not use social media. Not true at all! They are there in full force looking to connectand create lasting relationships like you and me. So why not connect with thesepeople on social media and offer ways to help improve their patient outcomes.Maybe you can provide an educational inservice at their office for their patients. Thegoal here is to connect and build a relationship first. Then offer to do something forthem initially before asking for the referral.4. Provide useful and valuable content specifically for your social community and askthem to kindly share your content with others. Articles and video that you create orthat you find online that is useful to the community are great ways to build value inyour community. Using these social media tactics consistently will have peoplewanting to know more about you. This behavior typically drives people to yourwebsite to learn more about you. It has happened to me many times on all of thesocial media sites I use and is probably one of my best targeted traffic referral source.
Paid AdvertisingPay Per Click or PPC advertising is one of the common methods of advertising aproduct, company or website. This can also bring a lot of traffic to your website. Theonly thing is you have to pay for it. There are some pros and cons when using PPCadvertising. I personally like to receive free traffic but eventually you get to a pointwhere you need to reach a wider audience. So paying for traffic is something youshould think about as your need to acquire more online traffic grows. So let’s talkabout the pros of using PPC advertising to bring traffic to your website. PPC ads arelike turning on the water facet. You pay the service provider and you get traffic almostinstantly! Yes, it’s that simple! It’s probably the fastest way to bring traffic to yourwebsite almost immediately. A good benefit to PPC ads when setting up yourcampaigns, you can measure which set of keywords are effective in driving the mostamount of converting traffic and then use those same keywords to optimize yourwebsite pages as we mentioned earlier.
The cons of using PPC ads include the fact that it can create a hole in your budget ifyou do not know what you are doing. You have to understand ad copy which isyour advertisements verbal or textual content. Another thing is testing multiple adsagainst each other to see which ads are converting winners and which are the losers. Itis a process that if you don’t know much about is best left for someone that does. Ifyou are daring enough to try you can always start off with a small budget to playaround with and learn as you go.If you decide to try PPC Ads to drive traffic here are some places to start:1. Facebook Ads2. Google Ads3. Yahoo and Bing Ads4. Local Sponsorship Banner Ads.These can be websites that have a local presence in your area and offer bannerplacement on their website. I will be providing more blog content on PPC ads in thefuture. I know it is an area that can seem intimidating but I feel you should have someworking knowledge about how it all works.
Offline Marketing Tools Traditional offline marketing toolsare also effective in driving traffic to your website. Somemarketers kind of moved away from this type of marketingbecause of all the hype with the internet and social media.However offline tools can still prove to be very mucheffective in driving website traffic and increasing theexposure of your physical therapy clinic or ceu course.Below are some effective offline tools you shouldremember to stick your website url on to get people tocome back and visit you online:1. POST CARDS2. BUSINESS CARDS3. COMPANY LETTER HEADS4. BROCHURES5. ENVELOPES6. COMPANY VOICEMAILS.
A simple line that states “you can always reach us through our website” is ofteneffective. So those were the 5 ways you can drive traffic to your physical therapywebsite. I go more in depth and explain in detail how to do all 5 traffic generatingtechniques in the PT Marketing Academy. I would advise you to take a look at if youwant to learn more about marketing your physical therapy business.Don’t feel like you have to do all of these things at once to start driving traffic to yoursite. I’ll admit that it can be a bit overwhelming and an uphill climb to conquer if youare not familiar with how to drive traffic to a website. I would like to encourage youthough to take action on one of these traffic generating techniques.Focus on one for now so that you can start building a steady stream oftargeted potential referrals for your PT practice or attendees for your PT ceu course. Ifyou found this post helpful please share on Facebook and Twitter with the buttonsbelow.
For More Physical Therapy Marketing Strategies & Tips Visit http://www.ptmarketingunleashed.com