TERMINAL FOUR  Presentation to  Piero Tintori Founder & CEO [email_address] Twitter: @pierotintori @TERMINALFOUR Increasin...
Agenda <ul><li>Three big content issues organisations are facing </li></ul><ul><li>Tim Berners-Lee New Vision – Linked Up ...
Three big content issues  organisations are facing
Duplicated content…. <ul><li>So you started with a document </li></ul>
Duplicated content…. <ul><li>Then came the file server </li></ul>
Duplicated content…. <ul><li>Then came the web server, SharePoint, the intranet etc. </li></ul>
Duplicated content…. <ul><li>Then laptops, key fobs, extranets…. </li></ul>
Duplicated content…. <ul><li>Decide on the master location for a piece of content, document or set of data </li></ul><ul><...
Content Quality Issues <ul><li>1996: The webmaster </li></ul>
Content Quality Issues <ul><li>1999: The more mature webmaster </li></ul>
Content Quality Issues <ul><li>2001-2004: Along came WCMS </li></ul>
Content Quality Issues <ul><li>2004-2008: More authors </li></ul>
Content Quality Control <ul><li>Hire a Content Editor </li></ul><ul><ul><li>See Paul Boag’s Blog: </li></ul></ul><ul><ul><...
We can’t expose that data? <ul><li>You have buckets of data </li></ul>
We can’t expose that data? <ul><li>And a big firewall in between </li></ul>
We can’t expose that data? <ul><li>Replicate the data (and the infrastructure) </li></ul>
A quick summary, the main content issues we face <ul><li>Duplicated content </li></ul><ul><li>Where is the real home for c...
Tim Berners-Lee’s Vision Linked Up Data
Tim Berners-Lee New Vision – Linked Up Data
The next web….
<ul><li>“ For his next project, he's building a web for open, linked data that could do for numbers what the Web did for w...
Key Points <ul><li>Open access to  RAW  Public Data </li></ul><ul><li>Don’t worry about the business uses, others will fin...
Things have started to happen (very quickly): <ul><li>In the future your best web applications won’t have been developed b...
Public Sector <ul><li>European Public Sector Information (PSI) </li></ul><ul><li>http://ec.europa.eu/information_society/p...
ePSI
Data.gov
Data.gov
In lots of formats
Not just the public sector data
Just a .xml to the end of the URL
The Guardian
Data Visualisations http://www.guardian.co.uk/open-platform/interactive/interactive-cumulative-emissions-of-g20-non-g20-co...
Mashups & Maps
Bringing all the examples together
Applications <ul><li>Get your message across by allowing others write the applications </li></ul><ul><li>Enhancing your me...
So….. <ul><li>You still have the traditional issues </li></ul><ul><li>But… </li></ul><ul><ul><li>You now will have a lot m...
Two big new developments in the world of Web Content Management?
Duplicated content…. <ul><li>Content can live where it likes…. </li></ul>
Exposing your data – the TERMINALFOUR technique <ul><li>The WCM takes snap shots of your data and replicates them outside ...
Case Study – University College Dublin
People / Experts Directory / Research Directory
People / Experts Directory / Research Directory
 
 
Key Points <ul><li>Complete personnel profits </li></ul><ul><ul><li>Built from content (XML, DB, Web Services) throughout ...
Key Points <ul><li>Complete personnel profits </li></ul><ul><ul><li>Built from content (XML, DB, Web Services) throughout ...
Conclusion
Conclusion <ul><li>PSI & Data Link Up is going to be a huge catalyst for exciting web apps & opportunities – not sure that...
Conclusion <ul><li>PSI & Data Link Up is going to be a huge catalyst for exciting web apps & opportunities – not sure that...
THANK YOU Piero Tintori Founder & CEO [email_address] Twitter: @pierotintori @TERMINALFOUR
Upcoming SlideShare
Loading in …5
×

Linked In Data & Web Content Management Systems by TERMINALFOUR

642 views

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
642
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this Duplicated content (file servers, SharePoint, website, intranet, laptops) Where is the official home for a piece of content? What’s the latest version?
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • Data protection Firewall issues We don’t have the development resources
  • Data protection Firewall issues We don’t have the development resources
  • Data protection Firewall issues We don’t have the development resources
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this Duplicated content (file servers, SharePoint, website, intranet, laptops) Where is the official home for a piece of content? What’s the latest version?
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this Duplicated content (file servers, SharePoint, website, intranet, laptops) Where is the official home for a piece of content? What’s the latest version?
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • Data protection Firewall issues We don’t have the development resources
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this Duplicated content (file servers, SharePoint, website, intranet, laptops) Where is the official home for a piece of content? What’s the latest version?
  • Linked In Data & Web Content Management Systems by TERMINALFOUR

    1. 1. TERMINAL FOUR Presentation to Piero Tintori Founder & CEO [email_address] Twitter: @pierotintori @TERMINALFOUR Increasing your web traffic by integrating and exposing internal data and third party content
    2. 2. Agenda <ul><li>Three big content issues organisations are facing </li></ul><ul><li>Tim Berners-Lee New Vision – Linked Up Data </li></ul><ul><li>Two big new developments in the world of Web Content Management? </li></ul><ul><li>Case Study: University College Dublin </li></ul><ul><li>Questions </li></ul>
    3. 3. Three big content issues organisations are facing
    4. 4. Duplicated content…. <ul><li>So you started with a document </li></ul>
    5. 5. Duplicated content…. <ul><li>Then came the file server </li></ul>
    6. 6. Duplicated content…. <ul><li>Then came the web server, SharePoint, the intranet etc. </li></ul>
    7. 7. Duplicated content…. <ul><li>Then laptops, key fobs, extranets…. </li></ul>
    8. 8. Duplicated content…. <ul><li>Decide on the master location for a piece of content, document or set of data </li></ul><ul><li>Proper file & data governance </li></ul>
    9. 9. Content Quality Issues <ul><li>1996: The webmaster </li></ul>
    10. 10. Content Quality Issues <ul><li>1999: The more mature webmaster </li></ul>
    11. 11. Content Quality Issues <ul><li>2001-2004: Along came WCMS </li></ul>
    12. 12. Content Quality Issues <ul><li>2004-2008: More authors </li></ul>
    13. 13. Content Quality Control <ul><li>Hire a Content Editor </li></ul><ul><ul><li>See Paul Boag’s Blog: </li></ul></ul><ul><ul><ul><li>http://boagworld.com/ </li></ul></ul></ul><ul><li>Reduce the number of content authors and editors </li></ul><ul><li>Train your content authors and editors better, they are your sales people </li></ul>
    14. 14. We can’t expose that data? <ul><li>You have buckets of data </li></ul>
    15. 15. We can’t expose that data? <ul><li>And a big firewall in between </li></ul>
    16. 16. We can’t expose that data? <ul><li>Replicate the data (and the infrastructure) </li></ul>
    17. 17. A quick summary, the main content issues we face <ul><li>Duplicated content </li></ul><ul><li>Where is the real home for content, a set data or a document? </li></ul><ul><li>Quality of your content </li></ul><ul><li>Too many editors? No enough copy writing skills? </li></ul><ul><li>We have lots of data internally, can expose it easily </li></ul><ul><li>Lots of resources required </li></ul><ul><li>Duplicated infrastructure </li></ul><ul><li>Data protection concerns </li></ul>
    18. 18. Tim Berners-Lee’s Vision Linked Up Data
    19. 19. Tim Berners-Lee New Vision – Linked Up Data
    20. 20. The next web….
    21. 21. <ul><li>“ For his next project, he's building a web for open, linked data that could do for numbers what the Web did for words, pictures, video: </li></ul><ul><li>unlock our data and reframe the way we use it together.” </li></ul>
    22. 22. Key Points <ul><li>Open access to RAW Public Data </li></ul><ul><li>Don’t worry about the business uses, others will find the uses for it </li></ul><ul><li>Don’t worry about the resources to develop applications, others will develop the applications </li></ul><ul><li>In the future your best web applications won’t have been developed by you </li></ul><ul><li>Just do it…. </li></ul>
    23. 23. Things have started to happen (very quickly): <ul><li>In the future your best web applications won’t have been developed by you </li></ul>
    24. 24. Public Sector <ul><li>European Public Sector Information (PSI) </li></ul><ul><li>http://ec.europa.eu/information_society/policy/psi/index_en.htm </li></ul><ul><li>http://ec.europa.eu/information_society/policy/psi/mepsir/index_en.htm </li></ul><ul><li>US Data.Gov </li></ul><ul><li>http://www.data.gov/ </li></ul>
    25. 25. ePSI
    26. 26. Data.gov
    27. 27. Data.gov
    28. 28. In lots of formats
    29. 29. Not just the public sector data
    30. 30. Just a .xml to the end of the URL
    31. 31. The Guardian
    32. 32. Data Visualisations http://www.guardian.co.uk/open-platform/interactive/interactive-cumulative-emissions-of-g20-non-g20-countries-1751-2006
    33. 33. Mashups & Maps
    34. 34. Bringing all the examples together
    35. 35. Applications <ul><li>Get your message across by allowing others write the applications </li></ul><ul><li>Enhancing your message with third party trusted content </li></ul><ul><li>Combine data with personalisation techniques (such as GeoIP) to specifically target promotions </li></ul><ul><li>The same ideas can also be applied to internal data </li></ul>
    36. 36. So….. <ul><li>You still have the traditional issues </li></ul><ul><li>But… </li></ul><ul><ul><li>You now will have a lot more data to use or share </li></ul></ul><ul><ul><li>Data protection becomes more of an issue </li></ul></ul>
    37. 37. Two big new developments in the world of Web Content Management?
    38. 38. Duplicated content…. <ul><li>Content can live where it likes…. </li></ul>
    39. 39. Exposing your data – the TERMINALFOUR technique <ul><li>The WCM takes snap shots of your data and replicates them outside to HTML/XML/KML </li></ul>
    40. 40. Case Study – University College Dublin
    41. 41. People / Experts Directory / Research Directory
    42. 42. People / Experts Directory / Research Directory
    43. 45. Key Points <ul><li>Complete personnel profits </li></ul><ul><ul><li>Built from content (XML, DB, Web Services) throughout the organisation </li></ul></ul><ul><ul><li>Content also included from third parties </li></ul></ul><ul><ul><li>No connection back to database source </li></ul></ul><ul><ul><li>Friendly URLs (not database URLs) </li></ul></ul>
    44. 46. Key Points <ul><li>Complete personnel profits </li></ul><ul><ul><li>Built from content (XML, DB, Web Services) throughout the organisation </li></ul></ul><ul><ul><li>Content also included from third parties </li></ul></ul><ul><ul><li>Friendly URLs (not database URLs) </li></ul></ul><ul><ul><li>Result: 19% increase in web traffic within 2 weeks </li></ul></ul>
    45. 47. Conclusion
    46. 48. Conclusion <ul><li>PSI & Data Link Up is going to be a huge catalyst for exciting web apps & opportunities – not sure that the business case is…. Others can figure it out for you </li></ul>
    47. 49. Conclusion <ul><li>PSI & Data Link Up is going to be a huge catalyst for exciting web apps & opportunities – not sure that the business case is…. Others can figure it out for you </li></ul><ul><li>Web Content Management Systems are changing </li></ul><ul><ul><li>Better able to help you use existing data </li></ul></ul><ul><ul><li>Avoid duplication </li></ul></ul><ul><ul><li>Share data securely </li></ul></ul>
    48. 50. THANK YOU Piero Tintori Founder & CEO [email_address] Twitter: @pierotintori @TERMINALFOUR

    ×