Ranking sport markt_jersey_report_eng__2010


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Ranking sport markt_jersey_report_eng__2010

  1. 1. SPORT+MARKT Press Release European Jersey Report Premier League jersey leader in Europe Newcomers AON and Standard Chartered top European deals London, 28 October 2010. Jersey sponsorship across the top European leagues* has never been so lucrative: 470.7 million Euros show that the football jersey market is the top target for sponsors, which invested 18% more in comparison to last year (+75.2 mill. Euros). This is a result from the twelfth edition of the European Jersey Report by global sports marketing consultancy SPORT+MARKT. The Barclays Premier League leads the way in Europe with 128 million euros. “The Premier League is the standard-bearer for jersey sponsorship in Europe and represents the major platform for international companies wishing to invest in football”, underlines Gareth Moore, Director UK SPORT+MARKT. “15 clubs have improved their revenue from improved jersey sponsorship deals, and 3 of the 5 clubs with the most lucrative deals in Europe come from the Premier League.” More than 70 million Euros are generated from new sponsors in football, with Manchester United and Liverpool FC’s new respective deals with AON and Standard Chartered the clear leaders in Europe, each worth 23.6 million Euro. In addition, FxPro has chosen the Barclays Premier League to make its debut in football sponsorship with 2 top clubs, whilst Autonomy has agreed to sponsor Tottenham Hotspur FC’s shirt for Premier League matches only, with the club having secured an alternative partner, Investec, for cup and European matches. Moore: “It is plain to see that when a new company chooses to invest significant amounts of money in sport sponsorship, the Premier League is the top destination”. The Premier League has overtaken the Bundesliga in the total amount of revenue from jersey sponsorship, with an increase of 45 million Euros compared to last year. On a European scale, France and Germany have also impressively increased their revenue thanks to the banking and insurance provider sector, along with betting companies: 85 million Euros come from the two sectors, with 61 sponsorship engagements. The liberalisation of the French market for betting companies has helped Ligue 1 to grow and overtake Spanish Liga BBVA: BetClic is third amongst newcomers to football sponsorship with 20 million Euros paid for Juventus FC, Olympique Lyonnais and Olympique Marseille. Moore: “Betting and gambling have helped to deliver significant revenues for football clubs across Europe in what are challenging economic times and the importance of the sector cannot be overlooked. As a consequence of liberalisation for betting companies on the French market and, potentially in the future, in Germany market, next year’s sponsorship engagements from the sector may increase even further”. The crisis appears to have been shrugged off by the financial and banking sector, which is leveraging the emotional factor of sport sponsorship more and more as a means of effective communication. Whilst in the Netherlands, revenue is similar to last year, the only league to record a decline is the Italian Serie A TIM, where in spite of the new deal between AC Milan and Emirates, the trend is negative - also because two major clubs in SS Lazio and ACF Fiorentina are currently without jersey sponsors. However, Serie A TIM remains the league with the third highest revenue in Europe. The© SPORT+MARKT AG 2010 Spanish Liga BBVA, despite an overall increase of 9 million Euro, slips one position in the ranking: apart for the major new deal for Real Madrid CF with bwin, most other Spanish clubs still fail to attract lucrative sponsors. Potentially, if the club with the greatest European fan base, FC Barcelona, chose to have a sponsor, Liga BBVA could occupy third position in the ranking. *England, Italy, Spain, France, Germany, Netherlands
  2. 2. Graph 1: Total annual income of football jersey sponsorship in the six top European Leagues (ENG, FRA, GER, ITA, NED, SPA) 600 470.7 500 405.3 393.2 395.5 366.3 400 333.1 342.9 322.0 320.6 292.2 300 234.6 200 100 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11 Source: SPORT+MARKT European Jersey Report 2010/2011 Figures in mill Euro p.a Date: 20 October 2010 Graph 2: Total annual income of football jersey sponsorship in each league 128.0 118.5 65.9 58.8 57.5 42.0 England Germany Italy France Spain Netherlands© SPORT+MARKT AG 2010 (20)* (18) (18) (20) (18) (18) Source: SPORT+MARKT European Jersey Report 2010/2011 Figures in mill Euro p.a Date: 20 October 2010 * In brackets numbers of clubs with paying jersey sponsors.
  3. 3. Graph 3: Total expenditure by industry sector for jersey sponsorship in the six top leagues in Europe 2009/10 and 2010/11– Top 5 2010-11 2009-10 Banking / Financial 112.5 Services / Insurance 75.6 78.9 Betting / Lottery 56.4 Travel / Tourism / 56.8 Accommodation 48.3 41.1 Energy Suppliers 43.4 30.8 Telecommunications 29.0 Source: SPORT+MARKT European Jersey Report 2010/2011 Figures in mill Euro p.a Date: 20 October 2010 Graph 4: Top teams with highest income from jersey sponsorship 2010/11 23.6 23.6 23.0 22.0 16.3 AON Standard bwin Deutsche Samsung chartered Telekom© SPORT+MARKT AG 2010 Source: SPORT+MARKT European Jersey Report 2010/2011 Figures in mill Euro p.a Date: 20 October 2010
  4. 4. About usAs the leading research and consultancy company in international sport business,SPORT+MARKT has been analysing the developments and factors for success on thesponsorship and advertising markets for over 20 years.In addition to expertise in market, media research and strategic consultancy, our clientshave access to one of the most extensive global databases for sport, sponsorship andcommunications. As an independent reference on the market, SPORT+MARKT developscustomised solutions for the planning, evaluation and optimisation of engagements in sportbusiness. We are currently active in over 120 global markets with over 500 employees. Inaddition to our headquarters in Cologne, we have branches in the U.K., Spain, Italy,France, the Netherlands and Singapore.Your contact:PR, Headquarters U.K. OfficeLeonardo Giammarioli Gareth MooreInternational PR Manager Director U.K.SPORT+MARKT SPORT+MARKTLuxemburger Str. 299 27 Austin Friars50939 Cologne London EC2N 2QPGermany U.K.Tel.: +49 (0)221 430 73 177 Tel.: +44 (0)207 614 3341Fax: +49 (0)221 430 73 161leonardo.giammarioli@sportundmarkt.com gareth.moore@sportundmarkt.comwww.sportundmarkt.com www.sportundmarkt.com You’re in the game.