Peter holt on Technology and Behavioural Change

Mobile technologies for social transformation An understanding of behavioural change

Page  Where do you start when you want to see transformation?

Why is there Behavioural Inertia? Page  Family Peer

Page  What are the steps to change?

Supporting Behavioural Change Page 

Page  3G, GPRS, GSM Solar Power Mains Broadband Java & Bluetooth or Wi-Fi enabled phones Blupoint Free community, health and economic information for rural and impoverished communities The Cloud 3G, GPRS, GSM USB Free Bluetooth or Wi-Fi Connectivity

Supporting Behavioural Change Page 

Page  Dr. Ralph DiClemente Ch air o f D ept. o f P u blic S a f ety Emory University “ This is a highly cost-effective intervention, with 1.5 hours of time reducing Chlamydia rates by 40%. “ Brief cellphone-delivered counseling as a novel strategy to enhance the maintenance of HIV behavioral interventions. Eighteenth International AIDS conference, Vienna 2010

Page  Hard-hitting press campaigns made it socially unacceptable to drink and drive.

Social Influence in Viral Change Mode Page  ‘ a small set of behaviours, spread by a small number of people with a high degree of influence and via their networks of connections creates new routines and behaviours which constitute sustainable change’ Information and Education Coaching and Mentoring Community and Social Engagement ‘ Change space’ where sustainable behavioural change can flourish Understanding Support Influence © Nimbus Social Enterprise Consulting Ltd 2010

How RLabs created ‘change space’ and changed behaviours Page 
Developed an information portal using a media that was familiar to target audience i.e. Mxit
Mobile Instant Message option to ask questions relevant to users specific drug issues
Information available to family members
Initial MIM contact with Counsellor develops rapport and builds desire to change behaviour
Peer-Mentoring develops and participant starts to try out positive behaviours
On going face-2-face support through drop in centre enables positive behaviours to be maintained
Successful ex-users become mentors and role models within the community
Awareness of DAS information service and success of participants generated through press, radio interviews and social media
Role models working in local schools giving free IT training and with mums in a program called Mom 2.0
Understanding Support Influence

Page  When you create the right conditions transformation can flourish

Peter holt on Technology and Behavioural Change

by Nimbus Social Enterprise Counsulting

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