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Sizing, Segmenting, and Forecasting Markets

by Business Strategy at Moor Insights & Strategy on Aug 21, 2009

  • 943 views

Business is driven by accurately defining how many customers there will be for your product over time, how much they are willing to pay over time, and what will make them break their current habits to ...

Business is driven by accurately defining how many customers there will be for your product over time, how much they are willing to pay over time, and what will make them break their current habits to pay for your product. Then throw in a healthy dose of competition and the concept of “market windows.” Top-level requirements and persona prioritization are derived from these fundamental definitions.

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Sizing, Segmenting, and Forecasting Markets Sizing, Segmenting, and Forecasting Markets Presentation Transcript