Building a Foundation for PLM Success: Preparing for Change


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How can organizations ensure that people
accept the changes in their work flow that
typically accompany the deployment of new
enterprise software and solutions?

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Building a Foundation for PLM Success: Preparing for Change

  1. 1. Global Services InsightPTC.comPage 1 of 3 | Building a Foundation for PLM SuccessBuilding a Foundation for PLMSuccess: Preparing for ChangeBy Matt CohenHow can organizations ensure that peopleaccept the changes in their work flow thattypically accompany the deployment of newenterprise software and solutions?Training is obviously important but one of the most crucial initiatives comes earlier:Building real awareness and understanding of what lies ahead. In short, you needto give people ample time to digest and come to terms with changes and help themmake the transition.
  2. 2. Global Services InsightPTC.comPage 2 of 3 | Building a Foundation for PLM SuccessIt’s natural to resist change. Most people are resistant to change. It’s true in ourpersonal lives and in our professional lives. Yet some companies overlook thistruism when they implement PLM software and other enterprise solutions. Instead,if they keep this reality front and center, they can greatly increase the likelihood ofsuccessful adoption.Consider what happens when new software is introduced in an enterprise environ-ment. Many people immediately question why they should have to learn somethingnew, change their behavior, think differently, and/or interact differently with peersand colleagues. Even when there is frustration with existing tools and technology,there is comfort in sticking with a known quantity.It takes time for people to give up their well-understood ways of performing tasksand doing their jobs. Yet many companies wait until just a few weeks before new soft-ware goes live to alert them to the change and announce new training.This makes it incredibly challenging for people to prepare themselves for the change.Worse, it makes them resistant to the change, because they’re usually frustrated andresentful at being given so little consideration. At best, this slows down adoption andthus reduces the value of the new solution. In some cases, it even leads to revoltsagainst the new technology which creates problems across the organization.Paving a path to success. The good news is that organizations can turn this para-digm on its head by developing a simple yet well conceived communication plan thathelps employees understand the value in the change. The key is to make sure endusers understand three things:• How the new solution will help the company achieve its goals• Why the new software is important to them in their individual roles• How committed the organization is to helping them gain the skills needed tosuccessfully use the softwareWhen explaining the value of PLM or other solutions to the company, it’s critical toshare the true driving factors.At the same time, the organization must help employees understand how the changewill positively impact each of them in their daily roles. Almost every employee iskeen to better interact with their peers and colleagues. With that in mind, rather thanfocus on how PLM software helps better control product data, a company might wantto highlight how the new software enables easier collaboration.Once organizations get users intrigued about the new software and its possibilities,they need to clearly explain what will change in terms of processes and end users’daily work. They also need to spell out how they will support users throughout thetransition, not only with basic training but, ideally, with ongoing coaching, job aids,and on-call help.
  3. 3. Global Services InsightPTC.comPage 3 of 3 | Building a Foundation for PLM SuccessAbout PTC Global ServicesThe 1400 professionals at PTC Global Services help the world’sleading manufacturing companies gain product and service advan-tage through solution strategy and design, process transformation,technology configuration, and organizational training and adoption.Our in-house experts and premium services partners work over-time to ensure the best possible results and maximum return oninvestment. Learn more at more Insights from the Global Services team, please visit: Or scan this code withyour mobile device:© 2013, PTC Inc. (PTC). All rights reserved. Information describedherein is furnished for informational use only, is subject to changewithout notice, and should not be taken as a guarantee, commit-ment, condition or offer by PTC. PTC, the PTC logo, Windchill,and all other PTC product names and logos are trademarks orregistered trademarks of PTC and/or its subsidiaries in the UnitedStates and other countries. All other product or company namesare property of their respective owners. The timing of any prod-uct release, including any features or functionality, is subject tochange at PTC’s discretion.J1814–GS-Insight-FoundationPLM-Success–EN–0313About the AuthorMatt Cohen, Divisional Vice President of PTCUniversity, is responsible for leading PTC’sCustomer Education Business. An expert inEnterprise Learning and Adoption, eLearning,and Change Management, Matt is focused onmaking sure PTC customers can adopt fullyand realize maximum business value fromtheir investment in PTC Solutions. Matt’spassion lies in helping individuals embracenew processes and technologies that canhelp them and their organizations be moreproductive, and he is an industry recognizedleader in creating new ways to develop anddeliver learning solutions that meet theevolving needs of the 21st Century learner.