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  • 1. S N E A K E R C U L T U R E Zapas News By william
  • 2. Contents
    • Toe
    • The Holy Grail of Sneakers
    • The Retro 1’s
    • The Label
    • Nike
    • Adidas
    • Puma
    • Reebok
    • Vans
    • Converse
    • New Balance
    • COLOBS!
    • Media
    • 14. Just For Kicks
    15.Music 16. Web 17. Where it’s At 18. Flight club 19. Supreme 20. UNDFTD 21. Atmos 22. Alife 23. Where They Fall 24. Heel
  • 3. THE HOLY GRAIL OF SNEAKERS Jordan Retro 1 released 1985
  • 4. The Retro 1’s The Air Jordan 1 was released in 1985 kicking off not only the greatest legacy in sneakers.Wearing the Air Jordan 1, Michael Jordan soared in his rookie year. Jordan earned a spot on the All-Star team, finished third in scoring (28.2 PPG), brought back the Bulls back to the playoffs.Nike, a brand having troubles breaking into the basketball market, saw the potential in Michael Jordan as a player as well as a marketing icon and w as immediately signed
  • 6. NIKE
    • Nike originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1965. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's car. Many top Oregon runners began wearing the shoes, and the shoe's popularity grew quickly. The company's first self-designed product was based on Bowerman's "waffle" design in which the sole of the shoe was inspired by the pattern of a waffle iron.The company's profits grew quickly, and in 1966, BRS opened its first retail store, located on Pico Blvd. in Santa Monica, CA. In 1971, with the relationship between BRS and Onitsuka Tiger nearing an end, BRS prepared to launch its own line of footwear, which would bear the newly designed "Swoosh." The first shoe to carry this design was a cleat named "Nike," which was released in the summer of 1971. In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc. Beginning with Ilie Nastase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketing tool for the rapidly growing company.By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year. Its growth was due largely to 'word-of-foot' advertising, rather than television ads. Nike's first national television commercials ran in October of 1982 during the broadcast of the New York Marathon. The ads were created by Portland-based advertising agency Wieden+Kennedy, which had formed several months earlier in April 1982.Together, Nike and Wieden+Kennedy have created many indelible print and television ads and the agency continues to be Nike's primary today. It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th Century, and the campaign has been enshrined in the Smithsonian Institution.Throughout the 1980 ’ s, Nike expanded its product line to include many other sports and regions throughout the world. On 23 October 2007, it was announced that the sports apparel supplier Umbro, known as the manufacturers of the England national football team's kits, had agreed to be bought by Nike in a deal said to be worth $285 million.
  • 8. ADIDAS
    • ADIDAS: a name that stands for competence in all sectors of sport around the globe. The vision of company founder Adolf Dassler has long become reality and his corporate philosophy the guiding principle for successor generations.The idea was as simple as it was brilliant. Adi Dassler ’s aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War. ハ T oday, the adidas product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf. T he adidas name dates back to 1948, deriving from the first two syllables of Adi Dassler ’s first and last name. One year later, Adi Dassler registered the Three Stripes as a trademark. After a period spanning almost 70 years, the Dassler Family withdrew from the company in 1989, and the enterprise was transformed into a corporation ( “A ktiengesellschaft ”) . O n January 31, 2006, adidas-Salomon AG acquired Reebok International Ltd. The closing of the Reebok transaction marks a new chapter in the history of the adidas Group. By combining two of the most respected and well-known brands in the worldwide sporting goods industry, the new Group will benefit from a more competitive worldwide platform, well-defined and complementary brand identities, a wider range of products, and a stronger presence across teams, athletes, events and leagues. T he new adidas Group has more than 25,000 employees worldwide, with more than 2,000 working at the company ’s headquarters in Herzogenaurach. A team of designers, product developers and experts for biomechanics and material technology carries out research in Portland and at adidas ユ second technology centre in Scheinfeld near Nuremberg.In Scheinfeld models, prototypes and made-to-measure performance products are also manufactured and tested. It is here that adidas maintains the only sports shoe production facility still in existence in Germany.
  • 10. PUMA
    • PUMA AG Rudolf Dassler Sport (PUMA) is a large German -based multinational company that produces high-end athletic shoes and other sportswear .The company is perhaps best known for its soccer shoes and has sponsored such international soccer stars as Pel e , Johan Cruijff , Enzo Francescoli , Diego Maradona and Lothar Matthau s . In the United States, the company is probably best-known for the suede basketball shoe it introduced in 1968, which eventually bore the name of New York Knicks basketball star Walt "Clyde" Frazier . In Australia, Puma is best known as the official apparel and footwear supplier of 5 clubs within the AFL (Australian rules Football League), the West Coast Eagles, Hawthorn Hawks, Sydney Swans, Brisbane Lions, and the Essendon Bombers. In Ireland, Puma is an extremely popular football boot of GAA sport and in particular, Gaelic Football and is worn by many of the most well-known county gaelic footballers.Puma is the third largest sportswear manufacturer in the world behind Nike and Adidas . The company also offers lines shoes and sports clothing, designed by Lamine Kouyate, Amy Garbers, and others. Since 1996 Puma has intensified its activities in the United States . Puma owns 25 percent of American brand sports clothing maker Logo Athletic , which is licensed by American professional basketball and football leagues. The American entertainment group Monarchy/Regency owns 32 percent of Puma
  • 11.
    • REEBOK HISTORY 1890-1930's
J.W. Foster and Spikes of Fire

Reebok's United Kingdom-based ancestor company was founded for one of the best reasons possible: athletes wanted to run faster. So, in the 1890s, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in business making shoes by hand for top runners; and before long his fledgling company, J.W. Foster and Sons, developed an international clientele of distinguished athletes. The family-owned business proudly made the running shoes worn in the 1924 Summer Games by the athletes celebrated in the film "Chariots of Fire."
    • 1950-1980
A Gazelle Named Reebok, A Company on the Move

In 1958, two of the founder's grandsons started a companion company that came to be known as Reebok, named for an African gazelle. In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok shoes at an international trade show. He negotiated for the North American distribution license and introduced three running shoes in the U.S. that year. At $60, they were the most expensive running shoes on the market.
    • 2002
In 2002, Reebok launched Rbk - a collection of street-inspired footwear and apparel hook-ups designed for the young man and woman who demand and expect the style of their gear to reflect the attitude of their lives: cool and edgy, authentic and aspirational. Inspired by street fashion, Rbk ’s marketing is culturally relevant as well. With many of the industry ’s most marketable and valuable sports assets on its roster, Reebok rolled-out an integrated marketing campaign that fused together sports, music, technology and entertainment, and was designed to connect the Reebok Brand to millions of new consumers around the world. The global marketing campaign was launched in early 2002 and featured select Reebok athletes paired with some of the music industry ’s most successful hip-hop and rap artists. Reebok tapped into something the industry had not yet seen, and became a pioneer in the fusion of sports, music and technology.
    • 2003
2003 was a landmark year for Rbk. Reebok formed an unprecedented partnership with rap musician Jay-Z, which included the design and marketing of the "S. Carter Collection by Rbk," which launched in April. With the partnership, Jay-Z became the first non-athlete to have a signature athletic footwear collection. The launch of Jay Z ’s first shoe was extremely successful around the world. later that year, Reebok teamed up with another superstar of the rap world, 50 Cent. The result was the equally successful “G Unit Collection by Rbk. ”
    • 2005
In 2005, Reebok launched its largest global integrated marketing and advertising campaign in nearly a decade. "I Am What I Am" is a multi-faceted campaign which links all of the brand's marketing and advertising efforts under the "I Am What I Am" umbrella. The campaign encourages young people to embrace their own individuality by celebrating their contemporary heroes. Celebrities featured in the campaign include music icons Jay-Z, Daddy Yankee and 50 Cent; top athletes Allen Iverson, Donovan McNabb, Curt Schilling, Kelly Holmes, Iker Casillas and Yao Ming; screen stars Lucy Liu, John Leguizamo and Christina Ricci; and skateboarder Stevie Williams.
    • 2006
In January 2006, adidas-Salomon AG acquired Reebok, forever altering the worldwide sporting goods industry landscape. Shortly after the close of the acquisition, Reebok Chairman and CEO Paul Fireman announced he was leaving the company to pursue other interests, and Paul Harrington was named President and CEO of the Reebok brand. Today, the adidas Group, which includes the adidas, Reebok, TaylorMade-adidas Golf and Rockport brands is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. Activities of the company and its more than 80 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany.
  • 12. VANS
    • Vans is a Southern California based manufacturer of sneakers , skate shoes and other shoe types catering primarily to the active youth market. Founded on March 15, 1966 by Paul Van Doren in Southern California , it was originally known as Van Doren Rubber Company . In the beginning, Vans designed the shoes with solely diamonds, as seen on the top and bottom of the soles. Later on, the middle part of each shoe was falling apart/cracking because it was the most walked upon and used during skateboarding. Vans later decided to add in vertical lines in order to increase friction and grip. This was then officially named the "waffle-sole". They market heavily in the surfing , skateboarding , and punk rock areas. In more recent years, Vans has marketed additional items such as clothing and skateboarding accessories.In the 1980s, Vans lost much of its core customer base when the company started producing baseball and football shoes. The corporation was forced into bankruptcy in 1984 . Four years after emerging from bankruptcy protection, investment bankers McCown DeLeeuw Company bought Vans and went public in 1991.Vans had opened retail stores containing large indoor skate parks, with the first location opening in 1998 at The Block at Orange . This skate park as well as the one in Orlando are the only two that remain open. Former locations of Vans skate parks include Ontario Mills , The Great Mall of the Bay Area in Milpitas , Moorestown Mall , the Plaza at King of Prussia , Carnaby Street in London , and Potomac Mills .In 2004 the company was acquired by VF Corporation , manufacturers of Lee and Wrangler Jeans for $396 million.Vans also sponsors the Vans Warped Tour , a pop punk / ska music and extreme sports festival since 1995 .Vans are most popular for their shoes and trainers. They are highly popular with the rock / skate scenes, and also the emo scene and in recent years the bay area hip hop scene. They have been popularized by hip hop group The Pack . Vans have also become popular over the last 2 years for re-introducing the slip-on range.The pop punk / ska band The Suicide Machines wrote "The Vans Song" as a tribute to how much they love wearing Vans.
  • 14. CONVERSE
    • In his late 30s, Marquis M. Converse, who was previously a respected manager at a footwear manufacturing firm, opened the Converse Rubber Shoe Company (also known as the Boston Rubber Shoe Company) in Malden, Massachusetts in 1908. The company was a rubber shoe manufacturer, providing winterized rubber soled footwear for men, women, and children. By 1910, Converse was producing 4,000 shoes daily, but it wasn't until 1915 that the company began manufacturing athletic shoes for tennis. The company's main turning point came in 1917 when the Converse All-Star basketball shoe was introduced. This was a real innovation at the time, considering the sport was only 25 years old. Then in 1921, a basketball player named Charles H. "Chuck" Taylor walked into Converse complaining of sore feet. Converse gave him a job. He worked as a salesman and ambassador, promoting the shoes around the United States, and in 1923 after publishing a retrospective on the first 60 years of basketball and teaching his first basketball clinic at North Carolina State University, his signature was added to the All Star patch. He tirelessly continued this work until shortly before his death in 1969. Converse also customized shoes for the New York Renaissance (the "Rens"), basketball's first all African American pro basketball team. Converse are traditionally basketball shoes.
    • When the United States entered World War II in 1941, Converse shifted production to manufacturing footwear, apparel, boots, parkas, rubber protective suits, and ponchos for pilots and troops. Widely popular during the 1950s and 1960s, Converse lost much of its apparent near-monopoly from the 1970s onward, with the surge of new competitors, including Adidas, then Nike, then a decade later Reebok, who introduced radical new designs to the market. Converse found themselves no longer the official shoe of the National Basketball Association, a title they had enjoyed for many years. This loss of market share, combined with poor business decisions forced Converse to file for bankruptcy on January 22, 2001. When the company subsequently changed hands that year, the last factory in the United States was closed. Thereafter, manufacturing for the American market was no longer performed in the United States, but instead in a number of Asian countries, including China, Indonesia and Vietnam.On July 9, 2003, the company accepted a $305 million purchase offer from rival Nike.
  • 16. new balance
    • In 1906, William J. Riley, a 33 year old English immigrant, founded the New Balance Arch Support Company, which manufactured arch supports and other accessories designed to improve shoe fit, in Boston, Massachusetts. In 1934, Riley took on as a partner his top salesman, Arthur Hall, who had found his niche by marketing his products to policemen and other people whose jobs required them to spend a lot of time standing. In 1956, Hall sold the business to his daughter Eleanor and her husband Paul Kidd.Eleanor and Paul continued to sell mainly arch supports until 1961, when they designed and manufactured the "Trackster," the world's first running shoe made with a ripple sole. It was also the first running shoe to come in varying widths. The Trackster became the shoe of choice for running coaches and fitness directors, and led to New Balance's growing reputation for manufacturing innovative and specialized footwear in multiple widths.Marketing was mostly by word-of-mouth or local sports fairs, and sales languished, until 1972, when current Chairman Jim Davis bought the company on the day of the Boston Marathon. At the time, the company consisted of just six people making thirty pairs of shoes a day. Jim's wife Anne joined the company in 1978, and the two pledged to uphold the company's traditional commitment to individual preferences, customer service, and quality products. Their timing was perfect, as the Boston area soon became a hotbed of the running boom which struck the U.S. in the 1970s. Their product line expanded and sales skyrocketed. The homegrown company prospered, and the Davises looked to expand New Balance into a global company. The company is now run by California native Rob DeMartini. DeMartini's background includes Proctor and Gamble and Gillette Shave Company. Critics say DeMartini big business experience is exactly what New Balance needs to take a global stance. Today, thirty percent of the shoes sold in the European market are manufactured at the New Balance facility in England.
  • 17. THE PACKS
    • The Packs: these are a group shoes with a distingue characteristic in the design such as Nike's Tweed pack. This allows a particular authenticity to your shoes allowing your feet to hold it own swag or definition in fashion.
  • 18. MEDIA
    • The media has took hold of the culture and ran with from music to movies to web to even TV with it new AT&T commercial and date line specials. This has affected the sneaker community in a good way for this a broaden the aspect of this addicting life
  • 20. MUSIC
    • Music: from Rock to rap sneaker have influenced every one from Elvis and his blue suede shoe to Nelly and the pack with the vans song. Musicians today have a shoe collection and the own exclusive pair from Iron Madden with their van to RUN DMC and their ADIDAS. These artist today have shoe deals like athlete form Nelly, Jay Z, 50, Pharrell, and etc. they have all came out with there own design or own series on labels ADIDAS to Reebok
  • 21. WEB
    • Sneaker culture has a whole web fan base where there are sites just around sneakers these site have at least over a 1 million hits separately. These sites consist of new of releases, upcoming packs, next season previews, colobs, and custom made shoes. From to have a strong attraction to sneaker heads world wide. The web doesn’t only tell when they come but where to get the but since the web has become the faster way to shop they have open up shops online so you purchase wit out leaving your home the site consist of Nike and Jordan as its front runners to attract the high paying sneaker heads who is willing to pay at least 200 on a pair for the rarely seen or who will pay 1000 for the golden grails (retro 1’s).
  • 22. WHERE THEY AT?
  • 23. Flight Club
    • 503 n fairfax ave, la, ca 90036
    • at rosewood between beverly + melrose
    • +1 323 782 8616
    • NEW YORK
    • 120 nassau st, ny, ny 10038
    • between beekman + ann
    • +1 212 233 7178
    • TOKYO
    • farm bldg MB2 / 4-26-35
    • jingumae, shibuya-ku, tokyo 150-0001
    • +81 3 5771 6311
  • 24. UND FTD
  • 25. ATMOS
    • 203 w. 125th st. new york, ny 10027
    • p. 212.666.2242
    • f. 212.666.1796
  • 26. SUPREME
  • 27. ALIFE
    • 1. Flight Club
    • 2. Alife 

    • 3. Bodega 

    • 4. Sportie L.A. 

    • 5. Training Camp 

    • 6. Nort/Recon 

    • 7. Undefeated 

    • 8. Goodfoot 

    • 9. HUF 

    • 10. Atmos 

    • 11. Proper 

    • 12. Commonwealth 

    • 13. Phli 

    • 14. Dave ’ s Quality Meat 

    • 15. Goliath RF 

    • 16. Just Be Complex 

    • 17. Packer Shoes 

    • 18. Premium Goods 

    • 19. Goods 

    • 20. Grey One 

    • 21. Reed Space
 22. Prestigious 

    • 23. Capitol 1524 

    • 24. St. Alfred 

    • 25. 2 Doors Down
  • 29. HEELS