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Social Media and Traditional Media: What Works Best for Colleges and Institutes
 

Social Media and Traditional Media: What Works Best for Colleges and Institutes

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    Social Media and Traditional Media: What Works Best for Colleges and Institutes Social Media and Traditional Media: What Works Best for Colleges and Institutes Presentation Transcript

    • Higher Education Marketing
      Driving Education Marketing
      with Analytics
      www.higher-education-marketing.com
    • Social Media Engagement & Analytics
      ACCC Pre-Conference Session
      www.higher-education-marketing.com
    • Agenda
      Why social media? What are your goals?
      Social Medias, how many?
      Three phases of an end to end Social Media program
      Listening
      Measuring
      Engaging
      Driving ROI using Google Analytics
      Resources & Tools
      www.higher-education-marketing.com
    • Why social media? What are your goals?
      Student Services - Provide customer service
      Financial Aid
      Admissions
      Recruiting – Engage with prospective students
      Full Time
      Continuing Education
      International
      Alumni – Keep in touch with your graduates
      Events
      www.higher-education-marketing.com
    • Social Medias, how many?
      www.higher-education-marketing.com
    • Three phases of an end to end Social Media program
      Listening: Discovering real-time, relevant, impactful conversations.
      Measuring: Monitoring, analyzing and tracking those conversations
      Engaging: What are your rules of Social Engagement?
      www.higher-education-marketing.com
    • Are you listening?
      www.higher-education-marketing.com
    • Forums, Twitter, Facebook, Blogs, YouTube
      www.higher-education-marketing.com
    • Are you measuring?
      www.higher-education-marketing.com
    • Facebook Insights
      www.higher-education-marketing.com
    • YouTube Metrics
      www.higher-education-marketing.com
    • LinkedIn InMaps
      www.higher-education-marketing.com
    • Blog: PostRankAnalytics
      www.higher-education-marketing.com
    • Radian 6: Share of Voice Month
      www.higher-education-marketing.com
    • Radian 6: Social Media Trend
      www.higher-education-marketing.com
    • Radian 6: The Conversation Cloud
      www.higher-education-marketing.com
    • What are your rules of Social Engagement?
      www.higher-education-marketing.com
    • Social Media Engagement Playbook
      Who does what?
      www.higher-education-marketing.com
    • Driving ROI using Google Analytics
      Facebook
      Twitter
      Email Campaigns
      Printed Course Catalogue
      Newspapers
      www.higher-education-marketing.com
    • Facebook
      www.higher-education-marketing.com
    • Twitter
      www.higher-education-marketing.com
    • Email Campaigns
      www.higher-education-marketing.com
    • Printed Course Catalogue
      www.higher-education-marketing.com
    • Newspapers
      www.higher-education-marketing.com
    • Resources
      http://beta.klout.com/home
      http://www.radian6.com/
      http://technorati.com
      https://analytics.postrank.com/
      https://search.twitter.com/
      http://inmaps.linkedinlabs.com/network
      http://www.google.com/analytics/
      www.higher-education-marketing.com
    • Driving Education Marketing
      with Analytics
      Leverage new communication channels and stay current with analytics driven education marketing. Contact Higher Education Marketing today to get started.
      Philippe Taza
      ptaza@higher-education-marketing.com
      www.higher-education-marketing.com
      514-312-3968
      www.higher-education-marketing.com