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Higher Education Marketing<br />Driving Education Marketing <br />with Analytics<br />www.higher-education-marketing.com<b...
Social Media Engagement & Analytics<br />ACCC Pre-Conference Session<br />www.higher-education-marketing.com<br />
Agenda<br />Why social media? What are your goals?<br />Social Medias, how many?<br />Three phases of an end to end Social...
Why social media? What are your goals?<br />Student Services - Provide customer service<br />Financial Aid<br />Admissions...
Social Medias, how many?<br />www.higher-education-marketing.com<br />
Three phases of an end to end Social Media program<br />Listening: Discovering real-time, relevant, impactful conversation...
Are you listening?<br />www.higher-education-marketing.com<br />
Forums, Twitter, Facebook, Blogs, YouTube<br />www.higher-education-marketing.com<br />
Are you measuring?<br />www.higher-education-marketing.com<br />
Facebook Insights<br />www.higher-education-marketing.com<br />
YouTube Metrics<br />www.higher-education-marketing.com<br />
LinkedIn InMaps<br />www.higher-education-marketing.com<br />
Blog: PostRankAnalytics<br />www.higher-education-marketing.com<br />
Radian 6: Share of Voice Month<br />www.higher-education-marketing.com<br />
Radian 6: Social Media Trend<br />www.higher-education-marketing.com<br />
Radian 6: The Conversation Cloud<br />www.higher-education-marketing.com<br />
What are your rules of Social Engagement?<br />www.higher-education-marketing.com<br />
Social Media Engagement Playbook<br />Who does what?<br />www.higher-education-marketing.com<br />
Driving ROI using Google Analytics<br />Facebook<br />Twitter<br />Email Campaigns<br />Printed Course Catalogue<br />News...
Facebook<br />www.higher-education-marketing.com<br />
Twitter<br />www.higher-education-marketing.com<br />
Email Campaigns<br />www.higher-education-marketing.com<br />
Printed Course Catalogue<br />www.higher-education-marketing.com<br />
Newspapers<br />www.higher-education-marketing.com<br />
Resources<br />http://beta.klout.com/home<br />http://www.radian6.com/<br />http://technorati.com<br />https://analytics.p...
Driving Education Marketing <br />with Analytics<br />Leverage new communication channels and stay current with analytics ...
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Social Media and Traditional Media: What Works Best for Colleges and Institutes

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Transcript of "Social Media and Traditional Media: What Works Best for Colleges and Institutes"

  1. 1. Higher Education Marketing<br />Driving Education Marketing <br />with Analytics<br />www.higher-education-marketing.com<br />
  2. 2. Social Media Engagement & Analytics<br />ACCC Pre-Conference Session<br />www.higher-education-marketing.com<br />
  3. 3. Agenda<br />Why social media? What are your goals?<br />Social Medias, how many?<br />Three phases of an end to end Social Media program<br />Listening<br />Measuring<br />Engaging<br />Driving ROI using Google Analytics<br />Resources & Tools<br />www.higher-education-marketing.com<br />
  4. 4. Why social media? What are your goals?<br />Student Services - Provide customer service<br />Financial Aid<br />Admissions<br />Recruiting – Engage with prospective students<br />Full Time<br />Continuing Education<br />International<br />Alumni – Keep in touch with your graduates<br />Events<br />www.higher-education-marketing.com<br />
  5. 5. Social Medias, how many?<br />www.higher-education-marketing.com<br />
  6. 6. Three phases of an end to end Social Media program<br />Listening: Discovering real-time, relevant, impactful conversations.<br />Measuring: Monitoring, analyzing and tracking those conversations<br />Engaging: What are your rules of Social Engagement?<br />www.higher-education-marketing.com<br />
  7. 7. Are you listening?<br />www.higher-education-marketing.com<br />
  8. 8. Forums, Twitter, Facebook, Blogs, YouTube<br />www.higher-education-marketing.com<br />
  9. 9. Are you measuring?<br />www.higher-education-marketing.com<br />
  10. 10. Facebook Insights<br />www.higher-education-marketing.com<br />
  11. 11. YouTube Metrics<br />www.higher-education-marketing.com<br />
  12. 12. LinkedIn InMaps<br />www.higher-education-marketing.com<br />
  13. 13. Blog: PostRankAnalytics<br />www.higher-education-marketing.com<br />
  14. 14. Radian 6: Share of Voice Month<br />www.higher-education-marketing.com<br />
  15. 15. Radian 6: Social Media Trend<br />www.higher-education-marketing.com<br />
  16. 16. Radian 6: The Conversation Cloud<br />www.higher-education-marketing.com<br />
  17. 17. What are your rules of Social Engagement?<br />www.higher-education-marketing.com<br />
  18. 18. Social Media Engagement Playbook<br />Who does what?<br />www.higher-education-marketing.com<br />
  19. 19. Driving ROI using Google Analytics<br />Facebook<br />Twitter<br />Email Campaigns<br />Printed Course Catalogue<br />Newspapers<br />www.higher-education-marketing.com<br />
  20. 20. Facebook<br />www.higher-education-marketing.com<br />
  21. 21. Twitter<br />www.higher-education-marketing.com<br />
  22. 22. Email Campaigns<br />www.higher-education-marketing.com<br />
  23. 23. Printed Course Catalogue<br />www.higher-education-marketing.com<br />
  24. 24. Newspapers<br />www.higher-education-marketing.com<br />
  25. 25. Resources<br />http://beta.klout.com/home<br />http://www.radian6.com/<br />http://technorati.com<br />https://analytics.postrank.com/<br />https://search.twitter.com/<br />http://inmaps.linkedinlabs.com/network<br />http://www.google.com/analytics/<br />www.higher-education-marketing.com<br />
  26. 26. Driving Education Marketing <br />with Analytics<br />Leverage new communication channels and stay current with analytics driven education marketing. Contact Higher Education Marketing today to get started.<br />Philippe Taza<br />ptaza@higher-education-marketing.com<br />www.higher-education-marketing.com<br />514-312-3968<br />www.higher-education-marketing.com<br />
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