5 steps to create an efficient editorial calendar for your college’s blog and social media presence

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Here are 5 easy steps to create an efficient editorial calendar for your college’s blog and social media presence

Here are 5 easy steps to create an efficient editorial calendar for your college’s blog and social media presence

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  • 1. 5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence Slide 1 5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence
  • 2. 5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence Slide 2 1. Set precise goals 2. Gather your team 3. Identify a publishing path 4. Identify metrics and monitoring tools 5. Brainstorm and create your editorial plan Overview Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
  • 3. 5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence Slide 3  Stronger online and offline branding: An editorial calendar will enable you to streamline all of your communication efforts.  Higher productivity: A content calendar will force the team to have a clear workflow to know what is being done and what still needs to be done.  More accountability: An editorial calendar will force your team to assign each member a clear part of the content creation and content sharing process.  More consistency: Having set a calendar in advance will allow your team to blog and share content more consistently. The benefits of an editorial calendar Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
  • 4. 5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence Slide 4  Go over your blog and social media strategy.  Ask some questions to understand your goals: o Why has your college decided to keep a blog and be present in social media? o What are your precise goals for the blog and social media? Increase traffic to your college’s site program pages by 30%? Increase the number of leads from social sources by 10%?  If your goals are precise, you’ll be able to o Better track your overall progress. o Decide if your communications strategy is as effective as you want it to be. 1. Set precise goals Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
  • 5. 5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence Slide 5  Gather your team: May include social media specialist, blog writer and content specialist.  Assign specific tasks by asking what needs to be done: o What content, how many blogs and how often o Who will be in charge of what o Who will edit o What are the best practices 2. Gather your team Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
  • 6. 5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence Slide 6  The sharing path is about finding opportunities to capitalize on the content you will be creating.  Here again, you will need to identify who will be responsible for sharing that content: o Once a blog post, a video, a social media piece is published on the blog, what happens? Where else can they be published? o How will you curate your content? o Identify opportunities to publicize initiatives across offline and online platforms. o Is it possible to repurpose some of the content that already exists? o How will you choose which pieces will be integrated into your college’s newsletter?. 3. Identify a publishing path Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
  • 7. 5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence Slide 7 4. Identify metrics and monitoring tools  How you will measure your blog and social media success?  Break down the goals of step 1 into specific numbers for each of the platforms you will be using. Be quantitative.  Use Analytics to create content that engages your students. Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
  • 8. 5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence Slide 8 5. Brainstorm and create your editorial plan  Create a editorial plan: o Yearly plan or monthly plan o Covers all the events of your college o List of content to be created and type o Create a template o A clear process of how content will be shared on social media o A list of curation and syndication sites  Don’t be afraid to use tools that can help you stay organized: Excel, Hootsuite, Basecamp, etc. Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
  • 9. 5 Steps To Create An Efficient Editorial Calendar For Your College’s Blog And Social Media Presence Slide 9 FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Questions? 1.514.312.3968 info@higher-education-marketing.com www.higher-education-marketing.com