4 quick ways to increase traffic to your college’s youtube videos

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Here are some great tips on how increase traffic to your college’s youtube videos

Here are some great tips on how increase traffic to your college’s youtube videos

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  • 1. 4 Quick Ways To Increase Traffic To Your College’s YouTube Videos Slide 1 4 Quick Ways To Increase Traffic To Your College’s YouTube Videos
  • 2. 4 Quick Ways To Increase Traffic To Your College’s YouTube Videos Slide 2 1. Optimize your video content for mobile 2. End all your videos with a clear call to action 3. Keep your YouTube channel and videos optimized 4. Create a clear video sharing path Overview Source: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos
  • 3. 4 Quick Ways To Increase Traffic To Your College’s YouTube Videos Slide 3  20% of all users are browsing on their mobile  Check your channel’s Analytics section and see the number of mobile viewers for your channel.  Here are 5 tips to optimize your video content for mobile: 1. Use very clear audio 2. Provide close-up shots 3. If your video will include text, avoid using small fonts so it is easy to read 4. Test your video on your mobile before making it live 5. Keep your videos short, ideally for less than 2 minutes 1. Optimize your video content for mobile Source: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h
  • 4. 4 Quick Ways To Increase Traffic To Your College’s YouTube Videos Slide 4  Use the Annotations Features to ask your viewers to: o Like a video o Subscribe to your channel o Visit your website  Use the Annotations features to add a link to the video you want your viewers to watch next. 2. End all your videos with a clear call to action Source: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h
  • 5. 4 Quick Ways To Increase Traffic To Your College’s YouTube Videos Slide 5  Align your YouTube channel branding with other platforms.  Think mobile and keep in mind that the left-hand sidebar of the profile will be shrunk on a mobile device, so only include secondary information (e.g., list of programs, etc.) 3. Keep your YouTube channel and videos optimized Source: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h
  • 6. 4 Quick Ways To Increase Traffic To Your College’s YouTube Videos Slide 6 Focus on your college’s keywords  Look for your college’s keywords by: o Making a keyword research o Using YouTube Keyword Tool 3. Keep your YouTube channel and videos optimized Source: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h
  • 7. 4 Quick Ways To Increase Traffic To Your College’s YouTube Videos Slide 7  Make sure all your videos on your YouTube channel include your target keywords in the following text-rich fields: o File name: In file name include your keywords o Video title: Include at least 1 relevant keyword within the 70 characters space. o Video tags: Be sure to use applicable keywords as primary tags. o Channel tags: Under “Channel Settings,” you can insert more general tags, properly tag your channel using your keywords. 3. Keep your YouTube channel and videos optimized Source: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h
  • 8. 4 Quick Ways To Increase Traffic To Your College’s YouTube Videos Slide 8  Your channel has been updated? What’s next? o Promote your videos on all of your profiles  Step by step on how to promote your videos: 1. Post them on YouTube 2. Embed them on Facebook 3. A week later, embed videos on your website to boost views and engagement 4. Add a YouTube widget to your blog and ask viewers to subscribe 5. Share your videos through Twitter and other social media feeds 6. Submit to crowdsourcing sites as Tumblr, StumbleUpon or Reddit 4. Create a clear video sharing path Source: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h
  • 9. 4 Quick Ways To Increase Traffic To Your College’s YouTube Videos Slide 9 Questions? 1.514.312.3968 ptaza@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ www.higher-education-marketing.com