3 essential social media measurement tools for your school
Upcoming SlideShare
Loading in...5
×
 

3 essential social media measurement tools for your school

on

  • 480 views

 

Statistics

Views

Total Views
480
Views on SlideShare
478
Embed Views
2

Actions

Likes
0
Downloads
5
Comments
0

1 Embed 2

https://twitter.com 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

3 essential social media measurement tools for your school 3 essential social media measurement tools for your school Presentation Transcript

  • 3 Essential Social Media Measurement Tools For Your School 3 Essential Social Media Measurement Tools For Your School Slide 1
  • 3 Essential Social Media Measurement Tools For Your School Overview 1. Google Analytics Social Reports 2. Facebook Export Insights Data 3. YouTube Insights Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School Slide 2
  • 3 Essential Social Media Measurement Tools For Your School 1. Google Analytics Social Reports  By adding a few advanced segment filters to your Google Analytics, you see:  the percentage of traffic that comes to your site from social media  the sort of activity users had with your site once they got there  Google Analytics can also:  compare social networks (Facebook, Twitter, LinkedIn, etc.), allowing you to understand which one drives in the most traffic, as well as which has the best lead conversion rates, bounce rates and time spent on your site. Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School Slide 3
  • 3 Essential Social Media Measurement Tools For Your School 1. Google Analytics Social Reports  In addition, Google's Social Plug-in Analytics can help you:  analyze how users engage with any social plug-in that you incorporate into your school's website (Facebook Like button, Google’s +1 button and Twitter’s Tweet button). Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School Slide 4
  • 3 Essential Social Media Measurement Tools For Your School 1. Google Analytics Social Reports  Once you configure the JavaScript for Analytics, the plug-in will provide a number of reports, including:  Engagement: the number of pages viewed per visit, average time on site, bounce rate, and other metrics for visits that included and did not include social actions  Action: allows you to compare the number of social actions (+1 clicks, Likes, etc.) for each social source and social source-action combination.  Pages: allows you to compare the number of actions on each page of your site. Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School Slide 5
  • 3 Essential Social Media Measurement Tools For Your School 2. Facebook Export Insights Data  For some time now, Facebook Insights has allowed you to track the number of:      Likes Comments Shares Views But did you know that you can now compile and export these results in an easy-to-read Excel sheet?  This feature allows you to compare at a glance the performance of your brand page year to year, see what posts have been most effective and which have not. Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School Slide 6
  • 3 Essential Social Media Measurement Tools For Your School 2. Facebook Export Insights Data Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School Slide 7
  • 3 Essential Social Media Measurement Tools For Your School 3. YouTube Insights  The YouTube Analytics section allows you to go beyond the success of each of your video and look at how your channel is faring over a chosen period of time (days, weeks, and years).      Reports include: Demographics Engagement statistics Audience retention rates YouTube Insights is a great tool to know where to advertise your videos and to see what type of content your students want to see more of. Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School Slide 8
  • 3 Essential Social Media Measurement Tools For Your School Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 9