10 ways to enhance your college's blog without writing
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10 ways to enhance your college's blog without writing

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Here are 10 tips that you can apply at any time to improve your blog’s visibility regardless of your tight writing resources.

Here are 10 tips that you can apply at any time to improve your blog’s visibility regardless of your tight writing resources.

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10 ways to enhance your college's blog without writing 10 ways to enhance your college's blog without writing Presentation Transcript

  • 10 Ways To Enhance Your College’s Blog Without Writing Slide 1 10 Ways To Enhance Your College’s Blog Without Writing
  • 10 Ways To Enhance Your College’s Blog Without Writing Slide 2 1. Optimize your blog for SEO 2. Direct internal links to older posts 3. Update and republish all blog posts 4. Make your blog mobile-friendly 5. Create a content calendar 6. Add social media plug-ins 7. Add images or videos 8. Share your blog posts everywhere 9. Create a newsletter 10. Install Analytics and learn from its results Overview Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 10 Ways To Enhance Your College’s Blog Without Writing Slide 3  Do some keyword research. o Wordtracker o SEMRush o Google AdWords Keyword  Add links to your blog posts.  Keep your readers on your blog! Make sure all links open on a separate page by adding the code target="_blank" to the link. 1. Optimize your blog for SEO Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 10 Ways To Enhance Your College’s Blog Without Writing Slide 4  Create categories and use tags.  Index tags or categories in sitemap. Optimize the URL, tags and meta-tags, and follow all the tips for SEO for higher education. 1. Optimize your blog for SEO Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 10 Ways To Enhance Your College’s Blog Without Writing Slide 5  Edit 10 of your older posts to create internal links.  Use one or several of your keywords as the anchor text.  This process can be used for any keyword your site is trying to rank for. 2. Direct internal links to older posts Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 10 Ways To Enhance Your College’s Blog Without Writing Slide 6  Look at your most popular blog posts: are they still current?  Simply freshen up the content and republish it.  When republishing, do not create a new draft, but rather, simply change the date of publication.  Share the new content on social media and other mediums as you would any other new content. 3. Update and republish all blog posts Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 10 Ways To Enhance Your College’s Blog Without Writing Slide 7 4. Make your blog mobile-friendly  Make sure your CMS can be set in mobile-friendly mode.  Various content management systems offer applications that enable you to make your content easy to read from mobile devices.  For those using WordPress, here is an article to learn how to make your WordPress blog mobile-friendly in less than 60 seconds. Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 10 Ways To Enhance Your College’s Blog Without Writing Slide 8 5. Create a content calendar  Keep a detailed schedule to blog consistently  Tie your blog topics to your other marketing initiatives.  A content calendar for colleges should include: o List of content to be created o A clear process of how content will be shared on social media, o A list of curation and syndication sites. Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 10 Ways To Enhance Your College’s Blog Without Writing Slide 9 6. Add social media plug-ins  Make it as easy as possible for readers to share your blog posts through social media plug-ins. Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 10 Ways To Enhance Your College’s Blog Without Writing Slide 10 7. Add images and/or videos  Remember: your readers will not necessarily find your posts on your blog.  The title of the posts and the visuals included in the post are all important.  Give preference to images that add value to your post (related to the content in question or more likely to be shared).  Embedding a video has great SEO benefits.  For SEO purposes, make sure that these images or videos are properly tagged as well. Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 10 Ways To Enhance Your College’s Blog Without Writing Slide 11 8. Share your blog posts everywhere  A sharing process will help you harvest the benefits of social media, social bookmarking and content syndication.  Make sure you integrate this process in your content calendar to consistently share your blog posts.  Advertise your blog by adding the URL on all your social media profiles, at the end of all emails, in presentations, etc..  Put in the extra effort to get the word out there that you have a blog. Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 10 Ways To Enhance Your College’s Blog Without Writing Slide 12 9. Create a newsletter  If you have been blogging for a few months, use Google Analytics to see which posts have been most popular, and then package them in a newsletter sent to your client base.  A college newsletter is a great way to stay present in your prospects’ minds while promoting news, programs and events taking place at your college. Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 10 Ways To Enhance Your College’s Blog Without Writing Slide 13 10. Install Analytics and learn from its results  Google Analytics is FREE! All you need is a Google account.  Google Analytics for higher ed reports allow you to see which pages were most visited, the time visitors spend reading your blog, and various other important information.  It can also enable you to know which keywords people use to find your posts (go to Content Site > Site Search> Search Terms) and choose a time span large enough to allow you to see the keywords that were searched for.  Your GA account can be configured to see searches on your website and your blog as well. Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 10 Ways To Enhance Your College’s Blog Without Writing Slide 14 Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ www.higher-education-marketing.com