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Social Media II Extension and Outreach

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A look at social media with an eye towards outreach and extension work.

A look at social media with an eye towards outreach and extension work.

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  • Allowing native, civic, non-”expert” input into the system
  • Citizen Science:Existing processes for mass data gatheringEngaged, focused, audience/participants
  • Social infrastructures that try to bridge polarized advocacy groups and create community become marginalized or irrelevant
  • Transcript

    • 1. Social Media for outreach and extension
      Beyond Facebook and Twitter
    • 2. Being Social, Online.
      It’s not a new thing.
      The “original internet”, aka Arpanet, was developeed to let scientists connect to each other
      IRC, E-mail and Usenet all have a long history, pre-dating “the web”
      Instant messaging pre-dates the internet
    • 3. Facebook and Twitter
      Everybody is doing it.
      Large auidence
      Facebook < 400 million accounts
      Twitter 15 Million accounts
      New audiences, new demographics
      Publicity, recruitment and awareness
    • 4. But, Should we do it?
      The cat’s already out of the bag.
      Many units and people have already established a social presence online
      Taming the cat (actually, it’s a snow leopard now).
      Understanding why is as important as knowing how
      All those new people are waiting/expecting you.
      Audience/stakeholders/eyeballs
    • 5. Obligatory Warning
      It’s social media, not personal media or private media.
      Always assume it’s public.
      Never assume what you say/do online is private.
      Never assume that things that are private now will be private tomorrow.
    • 6. Social Media is more …
      Crowdsourcing:
      Science
      Disaster Recovery
      Election Monitoring
      Social Learning.
      Fundraising/Microenterprise.
    • 7. Why Social Matters?
      Social implies a kind of openness.
      Opens channels for 2-way communication
      Creates a new space for knowledge creation.
      “Users” become co-creators
      Provides real time feedback and input.
    • 8. More, or less, connected
      Crowds and Communities.
      Are social:
      Crowds gather and disperse
      Communities persist
      Rise from shared interest.
      Have generated a new generation of “social” tools.
    • 9. The Crowd at Work
      The crowd is action oriented.
      Many disparate parts, loosely joined.
      May only communicate with one destination.
      Think flashmob.
    • 10. It’s a SMS World
      SMS enabled a rapid burst of growth in crowdsourcing apps.
      Opens participation to a broad cross section of societies and cultures
      Removes the barrier of broadband/last mile issues
    • 11. The Value of the (sms enabled) Crowd
      Mass, distributed contributors have shown the power of the crowd:
      Disaster response:
      Ushahidi
      Election Monitoring:
      Frontline SMS
      Independent news reporting:
      Plane lands in/on Hudson River
    • 12. Pre-existing Crowds Moving Online
      Citizen Science.
      Shopping.
      Auctions.
      Online galleries/portfolios.
    • 13. Community focuses attention on issues like reputation, trust, boundaries and membership.
      Smaller and more closely connected.
    • 14. The Facets of Community
      Boundaries/Networks:
      What domain defines the community?
      Identity and reputation -Whuffie:
      You own your words
      Trust.
      Duration:
      Communities can endure, though membership may change.
    • 15. Network or Community?
      What’s the difference?
      Is a crowd a network?
      Twitter users?
      Why does it matter?
      Types of interaction
      Degrees of difference
      Impacts strategy for engagement.
    • 16. Technology doesn’t create community
      As technologists we forget, sometimes, that it’s not magic.
      Just because you build it, doesn’t mean they will come
      Remember Maslow’s hammer
      Increasingly, like seeks like.
    • 17. Who do you trust?
      Gas Leasing – a failed community:
      Tools were put in place to facilitate dialog
      Nobody talked.
      Why?
      Sides had already been chosen
      Cornell was not viewed, by one side, as a neutral arbiter
      No comprehensive strategy for using social media
    • 18. Separate, but together?
      A challenge:
      Can social media mediate?
      We’ve been bowling alone – have we now begun to bowl alone, virtually?
      What is the strength of virtual ties?
      Does it matter? Online/rl?
    • 19. The future begins tomorrow!
      Social media are(and have always been).
      We now have new ways of connecting.
      People participate.
      So, what’s next?
    • 20. Personal Learning Environments
      User crafted learning.
      Mixed media.
      Distributed.
      Chaotic?
      Illustration by GretchensFrage - (http://www.flickr.com/photos/gretchensfrage/3379888408/)
    • 21. Location
      Augmented reality ties virtual to real
      This is powerful because:
      We’re still human and live in the world
      Events happen at places
      Knowledge is tied to the world
      Marketing
    • 22. Never confuse virtual with real.
      It's not that Twitter publicists of the Iranian protests haven't played a role ... They have. It's just not been the outsized role it's often been made out to be. And ultimately, that's been a terrible injustice to the Iranians who have made real, not remote or virtual, sacrifices in pursuit of justice.
      GOLNAZ ESFANDIARI Foreign Policy June 07, 2010 The Twitter Devolution.
    • 23. Mash it up!
      Humans are social animals.
      Contrary to the impulses of some in IT, people seem to enjoy other people
      Being social means encountering others – deepening understanding (hopefully)
      Technology facilitates social connections that can change the world.
      Maybe slowly, and bit by bit-but that’s not nothing.
    • 24. Contact
      Paul Treadwell
      pt36@cornell.edu
      @ptreadwell
      http://www.paultreadwell.com
      Teri Solow
      tms45@cornell.edu
      @tekniklr
      http://tekniklr.com