Social Media 101 | Facebook and Twitter

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An introduction to Facebook and Twitter. Includes Facebook groups, oages and causes. Twitter terminology and use.

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Social Media 101 | Facebook and Twitter

  1. 1. Social Media 101Facebook and Twitter<br />Paul Treadwell<br />Teri Solow <br />
  2. 2. What is Social Media?<br />It’s participatory.<br />It’s about connections.<br />It’s mobile, too.<br />
  3. 3. Why use social media?<br />Build a community (membership).<br />Keep people updated on latest news (broadcast).<br />Learn what the community thinks of you (rep).<br />Respond to community concerns before they become issues (action).<br />
  4. 4. What is Facebook?<br />A Social Networking site.<br />Users connect and share information.<br />400 million active users.<br />Friends, groups, pages and causes.<br />Allows both user and organizationally created content.<br /> Tools for events, etc.<br />
  5. 5. Facebook groups<br />Directly connected (“owned”) by a user.<br />More personal than fan pages.<br />Shared interests drive membership.<br />
  6. 6. Facebook fan pages<br />For brands, businesses, etc.<br />Updates appear on fans homepages.<br />Content is searchable through Google.<br />If your friend becomes a fan, you’ll see it on your wall.<br />
  7. 7. Facebook causes<br />Causes is an Facebook app for non-profits<br />Action based- you want people to do something.<br />Raises awareness of an issue or topic.<br />Can be used to raise funds.<br />Leverages your Facebook community.<br />
  8. 8. What is twitter?<br />Microblogging<br />Paul’s simile- If Facebook is like a town square, Twitter is like the town crier.<br />Teri’s simile – Facebook is like a block party, twitter is like a parade.<br />Messages (or tweets) limited to 140 characters.<br />
  9. 9. Why use twitter?<br />Post news and quick updates.<br />Direct traffic to your site when new content is added.<br />Ask questions, get answers.<br />Publicize events.<br />Provides another path to your content.<br />
  10. 10. Twitter terminology<br />Follow<br />Automatically receive someone's tweets<br />Reply<br />From one person to another, publically viewable<br />Direct Message<br />From one person to another, private.<br />Retweet<br />Repost a tweet – from someone you’re following to your followers<br /># (Hashtag)<br />for identifying topics. Help identify content for searches<br />
  11. 11. More twitter<br />Searching, hashtags and real-time trends.<br />Not as confusing as they sound.<br />Twitter tools:<br />Tweetdeck<br />Twhirl<br />Twtpoll<br />twitvite <br />
  12. 12. Resources<br />Facebook<br />Beginners guide to facebook– TechSoup<br />7 Things you should know about facebook (pdf) –Educause<br />Facebook Best Practices for Nonprofit Organizations<br />Twitter<br />7 Things you should know about twitter (pdf)–Educause<br />Twitter for beginners - 5 steps for better tweeting – Mashable<br />Twhirl<br />Twtpoll<br />twitvite<br />
  13. 13. Questions, Discussion and Contact<br />Paul Treadwell<br />pt36@cornell.edu<br />ptreadwell – twitter<br />Teri Solow<br />tms45@cornell.edu<br />tekniklr - twitter<br />

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