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Social Media 101Facebook and Twitter,[object Object],Paul Treadwell,[object Object],Teri Solow   ,[object Object]
What is Social Media?,[object Object],It’s participatory.,[object Object],It’s about connections.,[object Object],It’s mobile, too.,[object Object]
Why use social media?,[object Object],Build a community (membership).,[object Object],Keep people updated on latest news (broadcast).,[object Object],Learn what the community thinks of you  (rep).,[object Object],Respond to community concerns before they become issues (action).,[object Object]
What is Facebook?,[object Object],A Social Networking site.,[object Object],Users connect and share information.,[object Object],400 million active users.,[object Object],Friends, groups, pages and causes.,[object Object],Allows both user  and organizationally  created content.,[object Object],	Tools for events, etc.,[object Object]
Facebook groups,[object Object],Directly connected (“owned”) by a user.,[object Object],More personal than fan pages.,[object Object],Shared interests drive membership.,[object Object]
Facebook fan pages,[object Object],For brands, businesses, etc.,[object Object],Updates appear on fans homepages.,[object Object],Content is searchable through Google.,[object Object],If your friend becomes a fan, you’ll see it on your wall.,[object Object]
Facebook causes,[object Object],Causes is an Facebook app for non-profits,[object Object],Action based- you want people to do something.,[object Object],Raises awareness of an issue or topic.,[object Object],Can be used to raise funds.,[object Object],Leverages your Facebook community.,[object Object]
What is twitter?,[object Object],Microblogging,[object Object],Paul’s simile- If Facebook is like a town square, Twitter is like the town crier.,[object Object],Teri’s simile – Facebook is like a block party, twitter is like a parade.,[object Object],Messages (or tweets) limited to 140 characters.,[object Object]
Why use twitter?,[object Object],Post news and quick updates.,[object Object],Direct traffic to your site when new content is added.,[object Object],Ask questions, get answers.,[object Object],Publicize events.,[object Object],Provides another path to your content.,[object Object]
Twitter terminology,[object Object],Follow,[object Object],Automatically receive someone's tweets,[object Object],Reply,[object Object],From one person to another, publically viewable,[object Object],Direct Message,[object Object],From one person to another, private.,[object Object],Retweet,[object Object],Repost a tweet – from someone you’re following to your followers,[object Object],# (Hashtag),[object Object],for identifying topics. Help identify content for searches,[object Object]
More twitter,[object Object],Searching, hashtags and real-time trends.,[object Object],Not as confusing as they sound.,[object Object],Twitter tools:,[object Object],Tweetdeck,[object Object],Twhirl,[object Object],Twtpoll,[object Object],twitvite ,[object Object]
Resources,[object Object],Facebook,[object Object],Beginners guide to facebook– TechSoup,[object Object],7 Things you should know about facebook (pdf) –Educause,[object Object],Facebook Best Practices for Nonprofit Organizations,[object Object],Twitter,[object Object],7 Things you should know about twitter (pdf)–Educause,[object Object],Twitter for beginners - 5 steps for better tweeting – Mashable,[object Object],Twhirl,[object Object],Twtpoll,[object Object],twitvite,[object Object]
Questions, Discussion and Contact,[object Object],Paul Treadwell,[object Object],pt36@cornell.edu,[object Object],ptreadwell – twitter,[object Object],Teri Solow,[object Object],tms45@cornell.edu,[object Object],tekniklr - twitter,[object Object]

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