Social Media 101
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Social Media 101

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A terse, incomplete and hurried introduction to social medai

A terse, incomplete and hurried introduction to social medai

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    Social Media 101 Social Media 101 Presentation Transcript

    • Social Media 101
      Content, Context and Story
    • What is social media?
      Technology that people use to:
      Communicate
      Share
      Collaborate
    • How it’s different
      A new model for the web
      No longer just consumption
      Users can become (co) creators
      Opens new paths for collaboration
      Exposes/reveals the expertise “out there”
      With some costs
      Changes relationships
    • Why this matters
      Moves the process from monologue to dialog
      Creates relationships, and linkages
      Alters roles and relationships
    • Some examples
      Youtube
      Video
      Wikipedia
      User created encyclopedia
      Facebook, etc…
      Social networking
      Flickr
      Photo sharing
    • More things…
      RSS
      Tags, tagging and bookmark sharing
      Wikis
      Really not so scary…
    • What’s next?
      Mobile
      Cell phones as tools
      Crowdsourcing
      The wisdom of the mob
      The Internet of things
      Tagging, monitoring
    • It’s a game:
      How can social media benefit our work?
      3 scenarios
      What are the challenges
      Who are you helping/working with – and why
      Develop your plan
      Choose from the card set
      15 points to budget
      Tell the story