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How Growing Brains can help your company reach its communication goals on the kids/family target

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Marketing Presentation

  1. 1. How Growing Brains can address your corporate goalsmartedì 11 dicembre 12
  2. 2. Why target kids? Kids are an important Demographic for Marketersmartedì 11 dicembre 12
  3. 3. Why experiential and social marketing “Conventional” communication increasingly ineffective at standing out in the “noise” Opportunity from increased demand for learning, cultural, experiential Cause marketing and social marketing services for children, teens, young a tool for customer engagement adults, adults, seniors Powerful leverage provided by social networksmartedì 11 dicembre 12
  4. 4. Growing Brains can help your company reach its goals • Increase awareness about your company • Communicate corporate values • Improve Corporate Image • Fidelize clients and employeesmartedì 11 dicembre 12
  5. 5. How? Growing Brains Your Company Organizes events Can • Workshops • Sponsor and brand all events • Lectures within its communication strategy • Tours • Commission taylor made versions • Child Care • Use Growing Brains products and Provides Digital Marketing Services services to reward customers and employeesmartedì 11 dicembre 12
  6. 6. Selection of Eventsmartedì 11 dicembre 12
  7. 7. Leadership/Obstacle Courses Opportunity Skills • Sponsorship/Branding • Use as reward to clients/ •Team building benefit to employees •Problem Solvingmartedì 11 dicembre 12
  8. 8. Moot Trials Opportunity • Sponsorship/Branding Skills • Custom made versions •Law on specific subjects in order to communicate •Debating corporate values (e.g. responsibility) •martedì 11 dicembre 12
  9. 9. Spaghetti Bridge Building Opportunity • Sponsorship/Branding Skills • Custom made versions •Team building • Traffic driving to retail • Possible competition •Problem Solving from local to national •Physics levelmartedì 11 dicembre 12
  10. 10. Tinker Lab Opportunity • Sponsorship/Branding Skills • Custom made versions •Problem Solving • Traffic driving to retail (space requirements) •Confidence Building • Use as reward to clients/ •Manual Skills benefit to employeesmartedì 11 dicembre 12
  11. 11. Deconstructing Appliances Opportunity • Sponsorship/Branding Skills • Custom made versions • Engineering • Traffic driving to retail (space requirements) •Manual Skills • Use as reward to clients/ • Science benefit to employeesmartedì 11 dicembre 12
  12. 12. Learning Farms Opportunity Skills • Sponsorship/Branding •Earth Sciences • Custom made versions •Confidence Building • Use as reward to clients/ •Manual Skills benefit to employees •Food Educationmartedì 11 dicembre 12
  13. 13. Cooking Opportunity Skills • Sponsorship/Branding • Custom made versions •Sciences • Traffic driving to retail •Confidence Building (space requirements) • Use as reward to clients/ •Manual Skills benefit to employees •Food Educationmartedì 11 dicembre 12
  14. 14. Forensics Opportunity Skills • Sponsorship/Branding • Custom made versions •Sciences • Use as reward to clients/ benefit to employees •Team Buildingmartedì 11 dicembre 12
  15. 15. Animation Opportunity • Sponsorship/Branding Skills • Custom made versions •Communications on specific subjects in order to communicate •Team Building corporate values (e.g. •Manual Skills responsibility) • Traffic building to retail •Writing • Possible competition from local to national levelmartedì 11 dicembre 12
  16. 16. Film Academy Opportunity • Sponsorship/Branding Skills • Custom made versions • Communication on specific subjects in order to communicate • Team Building corporate values (e.g. responsibility) • Writing • Traffic building to retail • Possible competition from local to national levelmartedì 11 dicembre 12
  17. 17. Music Opportunity • Sponsorship/Branding • Custom made versions • Possible competition from local to national levelmartedì 11 dicembre 12
  18. 18. Fashion/Design Opportunity Skills • Sponsorship/Branding •Design • Custom made versions •Team Building • Possible competition from local to national •Manual Skills level •Communicationmartedì 11 dicembre 12
  19. 19. Programming Opportunity Skills • Sponsorship/Branding •Programming • Custom made versions •Team Building •Mathematicsmartedì 11 dicembre 12
  20. 20. System Dynamics Opportunity • Sponsorship/Branding Skills • Custom made versions • System Thinking • Custom made versions • Mathematics on specific subjects in order to communicate • Programming corporate values (e.g. responsibility)martedì 11 dicembre 12
  21. 21. Dinner Conference Show Opportunity • Sponsorship/Branding • Custom made versions • Custom made versions on specific subjects in order to communicate corporate values (e.g. responsibility) • Traffic Building in retailmartedì 11 dicembre 12
  22. 22. Residential and Day Summer Programs Opportunity • Sponsorship/Branding Skills • Custom made versions •Academics • Custom made versions •Foreign Languages on specific subjects in order to communicate •Career Orientation corporate values (e.g. responsibility)martedì 11 dicembre 12
  23. 23. Example Several Options Available Design Travel Lodging Location & Staff MaterialsType of Courses Custom Mademartedì 11 dicembre 12
  24. 24. Sample Topics Humanities Sciences Creativity History Physics Creative Writing Archaeology Robotics Film Academy Literature Computer Programming Animation Art History VideoGames Design Politics/Current Affairs Chemistry Arts Law Forensics Achitecture Mathematics Rocketry Earth Sciencesmartedì 11 dicembre 12
  25. 25. Summer Programs can be structured as Themed Trips Opportunity • Sponsorship/Branding • Custom made versions • Custom made versions on specific subjects in order to communicate corporate values (e.g. responsibility)martedì 11 dicembre 12
  26. 26. or Themed Cruisesmartedì 11 dicembre 12
  27. 27. martedì 11 dicembre 12
  28. 28. martedì 11 dicembre 12
  29. 29. Already tested!martedì 11 dicembre 12
  30. 30. Examples Skills • On Odysseus steps • History • The Fields of WW1 • Biology •Napolenonic Route • Astronomy •The Hansa Cities •Arts •Industrial Revolution •Archeology •The Etruscans •... •...martedì 11 dicembre 12
  31. 31. Also offered with focus on specific targets: Granparents/Grand Sons Also great demographicsmartedì 11 dicembre 12
  32. 32. ...Father/Son and Mother/Daughter etc.martedì 11 dicembre 12
  33. 33. Science Fair Opportunity Skills • Sponsorship/Branding •Communications • Custom made versions •Research • Custom made versions •Manual Skills on specific subjects in order to communicate •Science corporate values (e.g. responsibility)martedì 11 dicembre 12
  34. 34. Professions’ Workshops Opportunity Visits and workshops aimed at learning about a profession: - what it is • Sponsorship/Branding - what it takes - How to get in • Custom made versionsmartedì 11 dicembre 12
  35. 35. “Open Days” Opportunity Visits aimed at learning about how complex organizations work. E.g. - Ports/Airports • Sponsorship/Branding - Factories - Newspapers • Custom made versions with behind the scene visits and face to face meetingsmartedì 11 dicembre 12
  36. 36. While More and More Skilled Guidance is Needed, families have less time to devote to it - Study Method Opportunity - Academic Orientation • We provide the service - Curriculum You - Summer/Extracurriculum • Sponsorship/Branding - Career Orientation • Use as reward to clients/ benefit to employees - Job Searchmartedì 11 dicembre 12
  37. 37. Day Camp/After school Extension This “format” addresses the need of (working) parents for extended monitored time. Activities range from tutored home works to co- and extra-curricular activities as described earlier. Pick up and Drop Down options availablemartedì 11 dicembre 12
  38. 38. Corporate Kindergartenmartedì 11 dicembre 12
  39. 39. Courtesy Services Airports Stores Shopping Malls Festivals Conventionsmartedì 11 dicembre 12
  40. 40. Some Concrete Examplesmartedì 11 dicembre 12
  41. 41. • Egg Dropping Contest Target All companies: special affinity for technology, • Scoring will be based on the following formula insurance, automotive Event In team or individually, kids compete in dropping an egg from a significant height without breaking it How it worksDifferent approaches are possible (cushioning, slowingthe fall, etc.).Clear rules on materials allowed (quantity, type, cost)Evaluation based on specific rules, accounting forweight/volume of device (less weight, more efficient). • The containers will be dropped from an initial height of at least 15 meters. The second and Example of Rules final drop will be from a height greater than 15 meters. • No kits or pre-made designs may be used. • No strings or other attachments NO PARACHUTES! Possible to limit material to those related to • Must land in a designated target area. the company business/product • No propulsion systems • No gases (i.e. helium) other than air • Volume will be calculated based on the shape of Eggs can be dropped, thrown onto a surface the container (inside air volume/space will not be subtracted out). with a slingshot or other device, stepped upon etc.martedì 11 dicembre 12
  42. 42. • Egg Dropping Contest Framework The contest can be hosted at the client retail locations (dealerships, shopping centers, stores etc.) Events can be planned in series or even as a This “contest format” can be realized in many multi-stage competition with local, regional and alternative ways: national stages, the latter being a major event • Spaghetti Bridge Building A communication plan will leverage the • Rocket launch preparation, contest and post contest phases to • Fashion&Design (with jury/web vote) get visibility for the event, and the company on • Video Making different media: • Company web site • Facebook and other social networks • Dedicated You Tube Channel • Outdoor PR campaign on other traditional mediamartedì 11 dicembre 12
  43. 43. School Herb Garden Project Target All companies: special affinity for food, energy, DIY How it works Communication and visibility throughout the project The company sponsors “school herb gardens” in a number of schools, condos, and other communities. Possibility to organize contests of different kind at Several options are available to leverage this project: different stages: Distribution of “kits” with info, tools, seeds, desktop • best learning project (in several subjects) garden • recipe contest with the herbs growns Several learning projects can be organized around this Thousands of “heavy” direct contacts, Hundred of garden through out the year(s) thousands of indirect contacts through social networks,You Tube etc.martedì 11 dicembre 12
  44. 44. School Herb Garden Project Possible contest to design a desktop or wall mounted greenhouse, possibly using recycled material Then, it can be “produced” and distributed to all participating schools in the next roundmartedì 11 dicembre 12
  45. 45. Rich variety of options for viral communicationmartedì 11 dicembre 12
  46. 46. Conclusions These are just examples. Please contact us at marketing@growingbrains.orgmartedì 11 dicembre 12

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