CAR - Mobile Tools and Technology Presentation

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Presentation of marketing tools and strategies presented by Mark Flavin at the CAR 2012 expo in Anaheim.

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CAR - Mobile Tools and Technology Presentation

  1. 1. Break on ThroughInsights and Tools to Kick Start Success
  2. 2. Agenda• Social Media and Mobile Convergence• Emergence of Zero Moment of Truth• Tools and Strategies to Capture Interest• Emerging Technologies
  3. 3. Social Media Defined Umbrella term that defines the various activities that integrate technology, social interaction, andthe construction of communication in various media forms including words, pictures and video
  4. 4. Social Media Defined Umbrella term that defines the various activities that integrate technology, social interaction, andthe construction of communication in various media forms including words, pictures and video
  5. 5. We are only interested in the facts not anotherwild tale of success
  6. 6. FACT Social Media #1Is the #1 activity online! 96% of all Gen Y members belong to one or more social networks
  7. 7. Social MediaIs the #1 activity online! 96% of all Gen Y members belong to one or more social networks
  8. 8. FACTConsumers don’t Trust Ads Fact is over 80% of consumers said they would prefer a recommendation from someone they did not know to an ad. #2
  9. 9. Consumers don’t Trust Ads Fact is over 80% of consumers said they would prefer a recommendation from someone they did not know to an ad.
  10. 10. FACT #3
  11. 11. They Fall In Love In recent surveys by Princeton up to16% of respondents said they met their spouse online.
  12. 12. FACT #4
  13. 13. They Are Looking for You When asked, 84% of all social media users said it was important for a brand to maintain a social media presence.
  14. 14. FACT #5
  15. 15. Mobile is an Accelerator 51% of internet users have a smartphone and most have data subscriptions
  16. 16. FACT #6
  17. 17. Social on the Go 82 million consumers, or 26% of thepopulation, will access social networks from their phones this year, rising to nearly 117 million by 2014
  18. 18. FACT #7
  19. 19. Its only a tinyrock I am a huge dinosaur
  20. 20. Extinction isevolution’s way of reminding us to adapt
  21. 21. Social Media is here to stay Could this just be a fad? Nope - direct mail response is down 90% yy and only 18% of TV campaigns generate positive ROI
  22. 22. I believe it is time to rethinkhow we market to and engage with consumers
  23. 23. Consumer Engagement is...
  24. 24. Customer Service
  25. 25. Loyalty Building!
  26. 26. Word of Mouth Marketing Through interaction, conversation, discovery,exploration and recommendation; you can lead consumers directly to your business
  27. 27. WHATis a moment of truth?
  28. 28. Stimulus occurs when you learn of a product
  29. 29. FMOT occurs when deciding to make a purchase
  30. 30. The Second Moment is when you experience the product
  31. 31. There is actually a preemptive step aka the Zero Moment of Truth
  32. 32. Hey D on’t TMy W ake ord...
  33. 33. http://www.zeromomentoftruth.com/
  34. 34. http://www.zeromomentoftruth.com/
  35. 35. TOOLSto enrich engagement
  36. 36. What is the consumerexperience of your brand?
  37. 37. Understandyour AudienceDiscover what they need butmore importantly what they love
  38. 38. https://thinkup.com/
  39. 39. https://thinkup.com/
  40. 40. Create aFeedback Loop Follow your brands, yourcustomers, your industry and be in a position to takeadvantage of an opportunity
  41. 41. Social Mentions is like being Psychic http://socialmention.com
  42. 42. Follow-up Every Chance You GetConsumers want to know you are listening and once you developed an audience you need to stay engaged. Set a schedule for yourself and be diligent
  43. 43. Remember the Milk ~ Schedule and Forget http://www.rememberthemilk.com/
  44. 44. Analyze & EvaluateYou are putting in lots of effort to interact with and engage consumers but are you doing it effectively?
  45. 45. Hubspot will grade your marketing chops http://marketing.grader.com/
  46. 46. Voice and Reach Make sure your websites, social media, email andmarketing campaigns have a consistent voice.
  47. 47. Mail Chimp Creates One Seamless Drip Channel http://mailchimp.com/
  48. 48. Deliver Experiences Every contact with a consumer represents an opportunity. Be sure to usetools that reflect your brand by raising the level ofengagement and potential for follow-up.
  49. 49. Open Home Pro Captures Interest and Imagination http://www.openhomepro.com/
  50. 50. TENTOOLS
  51. 51. I ♥ Dropboxhttps://www.dropbox.com/gs
  52. 52. Convert with Ease http://www.zamzar.com/
  53. 53. More Efficient with Route4me http://www.route4me.com/
  54. 54. Build Amazing Presentations http://www.sliderocket.com
  55. 55. Be More Effective At Sharing http://bufferapp.com/
  56. 56. Create New Habits http://habitforge.com/
  57. 57. Keep Track of Receipts https://www.expensify.com
  58. 58. Simplify Your Online Life https://www.primadesk.com/
  59. 59. Delegate with Task Rabbit https://www.taskrabbit.com/
  60. 60. Chrome Makes the Web Better http://www.google.com/chrome
  61. 61. FOURTRENDS
  62. 62. Data Driven Video Video is a great solution for communicating complexconcepts. What happens when you create data driven video?
  63. 63. Data Driven Video Video is a great solution for communicating complexconcepts. What happens when you create data driven video?
  64. 64. Image Based SearchingWhy do we ask people to search for homes like computers instead of expecting computers to search like people?
  65. 65. Image Based SearchingWhy do we ask people to search for homes like computers instead of expecting computers to search like people?
  66. 66. Wearable ComputersWearable computers represent a truly innovative interface.Could we use this for finding homes? Virtual Inspections?
  67. 67. Wearable ComputersWearable computers represent a truly innovative interface.Could we use this for finding homes? Virtual Inspections?
  68. 68. Truly Natural SearchImagine being able to point your phone at a house and find similar homes around you on the market.
  69. 69. Truly Natural SearchImagine being able to point your phone at a house and find similar homes around you on the market.
  70. 70. MAKEtime for fun
  71. 71. MAKEtime for fun
  72. 72. MAKEtime for fun
  73. 73. MAKEtime for fun
  74. 74. MAKEtime for fun
  75. 75. Parting Thoughts... Make no little plans. They have no magic to stir mens blood and probably themselves will not be realized. Make big plans; aim high inhope and work, remembering that anoble, logical diagram once recorded will never die, but long after we are gone will be a living thing, asserting itself with ever-growing insistency. Remember that our sons and grandsons are going to do things that would stagger us. Let your watchword be order and your beacon beauty. Think big. ~ Daniel Burnham, (1846-1912) Union Square Station, Washington D.C. Chicago architect. Father of City Planning
  76. 76. Think Big.
  77. 77. Talk to me I Crave Attention Mark Flavin Bay East IT Director markf@bayeast.org http://fb.com/mark.flavin http://twitter.com/psynewave

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