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CAR - Mobile Tools and Technology Presentation
 

CAR - Mobile Tools and Technology Presentation

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Presentation of marketing tools and strategies presented by Mark Flavin at the CAR 2012 expo in Anaheim.

Presentation of marketing tools and strategies presented by Mark Flavin at the CAR 2012 expo in Anaheim.

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    CAR - Mobile Tools and Technology Presentation CAR - Mobile Tools and Technology Presentation Presentation Transcript

    • Break on ThroughInsights and Tools to Kick Start Success
    • Agenda• Social Media and Mobile Convergence• Emergence of Zero Moment of Truth• Tools and Strategies to Capture Interest• Emerging Technologies
    • Social Media Defined Umbrella term that defines the various activities that integrate technology, social interaction, andthe construction of communication in various media forms including words, pictures and video
    • Social Media Defined Umbrella term that defines the various activities that integrate technology, social interaction, andthe construction of communication in various media forms including words, pictures and video
    • We are only interested in the facts not anotherwild tale of success
    • FACT Social Media #1Is the #1 activity online! 96% of all Gen Y members belong to one or more social networks
    • Social MediaIs the #1 activity online! 96% of all Gen Y members belong to one or more social networks
    • FACTConsumers don’t Trust Ads Fact is over 80% of consumers said they would prefer a recommendation from someone they did not know to an ad. #2
    • Consumers don’t Trust Ads Fact is over 80% of consumers said they would prefer a recommendation from someone they did not know to an ad.
    • FACT #3
    • They Fall In Love In recent surveys by Princeton up to16% of respondents said they met their spouse online.
    • FACT #4
    • They Are Looking for You When asked, 84% of all social media users said it was important for a brand to maintain a social media presence.
    • FACT #5
    • Mobile is an Accelerator 51% of internet users have a smartphone and most have data subscriptions
    • FACT #6
    • Social on the Go 82 million consumers, or 26% of thepopulation, will access social networks from their phones this year, rising to nearly 117 million by 2014
    • FACT #7
    • Its only a tinyrock I am a huge dinosaur
    • Extinction isevolution’s way of reminding us to adapt
    • Social Media is here to stay Could this just be a fad? Nope - direct mail response is down 90% yy and only 18% of TV campaigns generate positive ROI
    • I believe it is time to rethinkhow we market to and engage with consumers
    • Consumer Engagement is...
    • Customer Service
    • Loyalty Building!
    • Word of Mouth Marketing Through interaction, conversation, discovery,exploration and recommendation; you can lead consumers directly to your business
    • WHATis a moment of truth?
    • Stimulus occurs when you learn of a product
    • FMOT occurs when deciding to make a purchase
    • The Second Moment is when you experience the product
    • There is actually a preemptive step aka the Zero Moment of Truth
    • Hey D on’t TMy W ake ord...
    • http://www.zeromomentoftruth.com/
    • http://www.zeromomentoftruth.com/
    • TOOLSto enrich engagement
    • What is the consumerexperience of your brand?
    • Understandyour AudienceDiscover what they need butmore importantly what they love
    • https://thinkup.com/
    • https://thinkup.com/
    • Create aFeedback Loop Follow your brands, yourcustomers, your industry and be in a position to takeadvantage of an opportunity
    • Social Mentions is like being Psychic http://socialmention.com
    • Follow-up Every Chance You GetConsumers want to know you are listening and once you developed an audience you need to stay engaged. Set a schedule for yourself and be diligent
    • Remember the Milk ~ Schedule and Forget http://www.rememberthemilk.com/
    • Analyze & EvaluateYou are putting in lots of effort to interact with and engage consumers but are you doing it effectively?
    • Hubspot will grade your marketing chops http://marketing.grader.com/
    • Voice and Reach Make sure your websites, social media, email andmarketing campaigns have a consistent voice.
    • Mail Chimp Creates One Seamless Drip Channel http://mailchimp.com/
    • Deliver Experiences Every contact with a consumer represents an opportunity. Be sure to usetools that reflect your brand by raising the level ofengagement and potential for follow-up.
    • Open Home Pro Captures Interest and Imagination http://www.openhomepro.com/
    • TENTOOLS
    • I ♥ Dropboxhttps://www.dropbox.com/gs
    • Convert with Ease http://www.zamzar.com/
    • More Efficient with Route4me http://www.route4me.com/
    • Build Amazing Presentations http://www.sliderocket.com
    • Be More Effective At Sharing http://bufferapp.com/
    • Create New Habits http://habitforge.com/
    • Keep Track of Receipts https://www.expensify.com
    • Simplify Your Online Life https://www.primadesk.com/
    • Delegate with Task Rabbit https://www.taskrabbit.com/
    • Chrome Makes the Web Better http://www.google.com/chrome
    • FOURTRENDS
    • Data Driven Video Video is a great solution for communicating complexconcepts. What happens when you create data driven video?
    • Data Driven Video Video is a great solution for communicating complexconcepts. What happens when you create data driven video?
    • Image Based SearchingWhy do we ask people to search for homes like computers instead of expecting computers to search like people?
    • Image Based SearchingWhy do we ask people to search for homes like computers instead of expecting computers to search like people?
    • Wearable ComputersWearable computers represent a truly innovative interface.Could we use this for finding homes? Virtual Inspections?
    • Wearable ComputersWearable computers represent a truly innovative interface.Could we use this for finding homes? Virtual Inspections?
    • Truly Natural SearchImagine being able to point your phone at a house and find similar homes around you on the market.
    • Truly Natural SearchImagine being able to point your phone at a house and find similar homes around you on the market.
    • MAKEtime for fun
    • MAKEtime for fun
    • MAKEtime for fun
    • MAKEtime for fun
    • MAKEtime for fun
    • Parting Thoughts... Make no little plans. They have no magic to stir mens blood and probably themselves will not be realized. Make big plans; aim high inhope and work, remembering that anoble, logical diagram once recorded will never die, but long after we are gone will be a living thing, asserting itself with ever-growing insistency. Remember that our sons and grandsons are going to do things that would stagger us. Let your watchword be order and your beacon beauty. Think big. ~ Daniel Burnham, (1846-1912) Union Square Station, Washington D.C. Chicago architect. Father of City Planning
    • Think Big.
    • Talk to me I Crave Attention Mark Flavin Bay East IT Director markf@bayeast.org http://fb.com/mark.flavin http://twitter.com/psynewave