Bay East Facebook Class
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Bay East Facebook Class

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Explore Facebook from getting started to creating a business page and marketing your brand.

Explore Facebook from getting started to creating a business page and marketing your brand.

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    Bay East Facebook Class Bay East Facebook Class Presentation Transcript

    • Path to MasteryMonday, December 17, 12
    • Agenda • Welcome to Facebook • Using Facebook • Build a business page • Facebook Ads and AnalyticsMonday, December 17, 12
    • Monday, December 17, 12
    • Section 1: Setting the FoundationMonday, December 17, 12
    • Facebook • Social network for connecting with other community members • Started in 2004 • Originally closed system • Fastest growing user population on the planetMonday, December 17, 12
    • Facebook Vocabulary • Edge Rank - algorithm used by facebook to determine what shows in newsfeeds • News feed - aggregate view of users friend and brands • Page - official presence for public figure, brand, or companyMonday, December 17, 12
    • Personal vs Business • Profiles are meant for people, and Pages are meant for businesses. • Do not create personal page for your business. • Pages are public which allow them to rank in search. • Pages allow for multiple adminsMonday, December 17, 12
    • Monday, December 17, 12
    • Section 2: Getting StartedMonday, December 17, 12
    • Facebook AnatomyMonday, December 17, 12
    • Facebook Anatomy Sidebar: containing your news feed, inbox, friend lists and quick access to groups and apps.Monday, December 17, 12
    • Facebook Anatomy News Feed: Friends and pages you follow most recent posts, photos, etc..Monday, December 17, 12
    • Facebook Anatomy Notification Icons: New friend requests, messages and other notifications including commentsMonday, December 17, 12
    • Facebook Anatomy Publisher Space: Add a status update; share a video, link or photo and have them appear in friend’s newsfeed.Monday, December 17, 12
    • Facebook Anatomy Newsfeed Filter: Filter your newsfeed by Facebook edgerank or by latest postsMonday, December 17, 12
    • Facebook Anatomy Chat & Activity Feed: Chat with your friends including group and video chat! View friends activity that may have not made it into your newsfeed.Monday, December 17, 12
    • Facebook Anatomy Account Settings: Privacy, app settings, account management and switch between page and profile modeMonday, December 17, 12
    • Create a Facebook Account Visit facebook.com and fill out the form to get startedMonday, December 17, 12
    • Create a Facebook Account Visit facebook.com and fill out the form to get startedMonday, December 17, 12
    • Complete the WizardMonday, December 17, 12
    • Complete the WizardMonday, December 17, 12
    • Complete the WizardMonday, December 17, 12
    • Edit Your Profile Visit your profile and click the update info button to editMonday, December 17, 12
    • Edit Your Profile Visit your profile and click the update info button to editMonday, December 17, 12
    • Edit Your Profile Visit your profile and click the update info button to editMonday, December 17, 12
    • Facebook Privacy • Facebook privacy tools are designed to give maximum control and flexibility • You can define custom groups or use broad categories such as everyone, friends, or friend of friends • Friend lists are one of the most powerful tools in your privacy toolboxMonday, December 17, 12
    • Accessing Privacy Settings From any page click the down arrow next to homeMonday, December 17, 12
    • Accessing Privacy Settings From any page click the down arrow next to homeMonday, December 17, 12
    • Accessing Privacy Settings From any page click the down arrow next to homeMonday, December 17, 12
    • Privacy Settings in DetailMonday, December 17, 12
    • Privacy Settings in Detail Public: Shares your item with the internet at large not just friends or people on facebookMonday, December 17, 12
    • Privacy Settings in Detail Friends: Shares your item with only your friendsMonday, December 17, 12
    • Privacy Settings in Detail Custom: You can choose friends, friends of friends, yourself or a custom list.You can also use this excludeMonday, December 17, 12
    • Privacy Settings in DetailMonday, December 17, 12
    • Privacy Settings in Detail Define access to you: Who can see your contact information. Who can send you friend requests Who can send you messagesMonday, December 17, 12
    • Privacy Settings in Detail Define access to your wall: Who can post on your timeline aka wall Who can see what others post on your wall. Review tags before they appear in your timeline. Review tags made on your posts.Monday, December 17, 12
    • Privacy Settings in Detail Limit ad access to your data: App settings and old version of FB mobile Is your data carried with friends Review your personalization settings Facebook timeline in search engine resultsMonday, December 17, 12
    • Privacy Settings in Detail Change access to past posts: Timeline introduced a bunch of new tools for managing your privacy. This option lets you retroactively apply the new settings to past posts.Monday, December 17, 12
    • Privacy Settings in Detail Block people and apps: This tool lets you manage blocking of invites from apps, requests for information or apps displaying on your wall.You can also use this to block specific people from your information or seeing your posts in their newsfeed.Monday, December 17, 12
    • Accessing Friend Lists In the sidebar find friends and hover over the title a more link will appearMonday, December 17, 12
    • Accessing Friend Lists If y ou Ninja clic don’t Tip: k m see bot ore frie tom at n the ds side of th bar e ! In the sidebar find friends and hover over the title a more link will appearMonday, December 17, 12
    • Accessing Friend Lists In the sidebar find friends and hover over the title a more link will appearMonday, December 17, 12
    • Managing Friends • Create list to add a new list • Click link to see your friend list activity • Click pencil to add remove friends from listMonday, December 17, 12
    • Monday, December 17, 12
    • Section 3: Building a Business PageMonday, December 17, 12
    • Facebook Page Keys to Success • A page is similar to a profile except it is public. • Users can fan a page without the page admin’s approval • Pages are completely free and allow for advanced analytics and other powerful tools to market your brand • You can create multiple pages per account but are limited to one profile per email. • You can assign admins to a page thereby distributing the load for maintaining a page.Monday, December 17, 12
    • Building the Page Visit www.facebook.com/pages/create.php and select a category to begin.You have to be logged in to create a page.Monday, December 17, 12
    • Building the Page After you select your category it will ask you some simple questions to get started. Visit www.facebook.com/pages/create.php and select a category to begin.You have to be logged in to create a page.Monday, December 17, 12
    • Building the Page Visit www.facebook.com/pages/create.php and select a category to begin.You have to be logged in to create a page.Monday, December 17, 12
    • Building the Page WizardMonday, December 17, 12
    • Building the Page WizardMonday, December 17, 12
    • Building the Page WizardMonday, December 17, 12
    • Building the Page WizardMonday, December 17, 12
    • Building the Page WizardMonday, December 17, 12
    • Building the Page WizardMonday, December 17, 12
    • Building the Page WizardMonday, December 17, 12
    • Building the Page WizardMonday, December 17, 12
    • Building the Page WizardMonday, December 17, 12
    • Your Page is Almost Done At this stage your page is about 80% complete to to achieve 100% you will want to take the following steps: • Like your page • Invite friends to follow your page • Make your first postMonday, December 17, 12
    • Your Page is Almost Done At this stage your page is about 80% complete to to achieve 100% you will want to take the following steps: •• Like your page Like your page • Invite friends to follow your page • Make your first postMonday, December 17, 12
    • Your Page is Almost Done At this stage your page is about 80% complete to to achieve 100% you will want to take the following steps: •• Inviteyour page follow your page Like friends to • Invite friends to follow your page • Make your first postMonday, December 17, 12
    • Your Page is Almost Done At this stage your page is about 80% complete to to achieve 100% you will want to take the following steps: • Like your page • Make your firsttopost your page Invite friends follow • • Make your first postMonday, December 17, 12
    • Add a Cover Photo Our profile is looking good but it could be better. A cover image can add pop to your page. Just don’t make it an overt call to action. https://www.facebook.com/help/276329115767498/Monday, December 17, 12
    • Add a Cover Photo Our profile is looking good but it could be better. A You can find can addtemplate at shortstack.com cover image a good pop to your page. http://www.shortstack.com/2012/11/cover- Just don’t make it an overt call to action. photo-template-for-facebook/ https://www.facebook.com/help/276329115767498/Monday, December 17, 12
    • Monday, December 17, 12
    • Section 4: Edgerank & InsightsMonday, December 17, 12
    • Understanding Edge RankMonday, December 17, 12
    • Understanding Edgerank • Edgerank is an algorithm developed by facebook to determine what is displayed and where in your newsfeed. • Edgerank works by measuring distances, between relationships, groups and shares. • Understanding edgerank can give your brand an edgeMonday, December 17, 12
    • Breaking it Down • Affinity is a measuring of relative closeness of a brand and a fan. Actions such as sharing, clicking and commenting can influence this edge. • Weight measures the value of one action vs another. For example a like is valued less than a comment which is in turn valued less than a share. • Time decay is simply a measure of time since an action occurred.Monday, December 17, 12
    • Edgerank work for you • Leverage photos - these get the highest engagement weight. • Ask questions and use polls where it makes sense. • Encourage fans to get the word out by sharing. • Post frequently and on a regular schedule.Monday, December 17, 12
    • Understand Insights • Properly used Facebook insights let you know when and what to post • Requires 30 users • Should be checked regularly (information is updated in real time)Monday, December 17, 12
    • The overview tab gives you an overview of all your datapoints.Monday, December 17, 12
    • The likes tab gives you demographic and location informationThe about people who like your page. Additionally there is overview tab gives you an overview of all your datapoints. information on the source of the likes.Monday, December 17, 12
    • The reach tab gives you demographic and location informationThe likes tab gives you demographic and location informationThe about people who like your page. Additionally there is about people who seeyou ancontent. This is wheredatapoints. overview tab gives your overview of all your you will information on the source of the likes. also find the page views count.Monday, December 17, 12
    • The Talking About This tab gives you demographic informationThe reach tab gives you demographic and location and locationThe likes tab gives you demographic and location informationThe about people who like your page. Additionally there your about people who seeyou ancontent. Thiscommentdatapoints. information tab gives your overview of is where you is overview about people who share or all your on will information on content. of the likes. also find the page views count. the sourceMonday, December 17, 12
    • The Talking About This tab gives you demographic informationThe reach tab gives you demographic and location and locationThe likes tab gives you demographic and location informationThe about people who like your page. Additionally there your about To Export gives you ancontent.click commentdatapoints. information tab your analytics data This export data is overview about see your overview of is where you will people who people who share or all your on information on content. of the likes. also find the page views count. the sourceMonday, December 17, 12
    • The Talking About This tab gives you demographic informationThe reach tab gives you demographic and location and locationThe likes tab gives you demographic and location informationThe about people who like your page. Additionally there your about To Export gives you ancontent.click commentdatapoints. information tab your analytics data This export data is overview about see your overview of is where you will people who people who share or all your on information on content. of the likes. also find the page views count. the sourceMonday, December 17, 12
    • The Talking About This tab gives you demographic informationThe reach tab gives you demographic and location and locationThe likes tab gives you demographic and location informationThe about people who like your page. Additionally there your about To Export gives you ancontent.click commentdatapoints. information tab your analytics data This export data is overview about see your overview of is where you will people who people who share or all your on information on content. of the likes. also find the page views count. the sourceMonday, December 17, 12
    • The Talking About This tab gives you demographic informationThe reach tab gives you demographic and location and locationThe likes tab gives you demographic and location informationThe about people who like your page. Additionally there your about To Export gives you ancontent.click commentdatapoints. information tab your analytics data This export data is overview about see your overview of is where you will people who people who share or all your on information on content. of the likes. also find the page views count. the sourcePage level gives you dataas it relates to your pageMonday, December 17, 12
    • The Talking About This tab gives you demographic informationThe reach tab gives you demographic and location and locationThe likes tab gives you demographic and location informationThe about people who like your page. Additionally there your about To Export gives you ancontent.click commentdatapoints. information tab your analytics data This export data is overview about see your overview of is where you will people who people who share or all your on information on content. of the likes. also find the page views count. the source Post level gives you data per post.Monday, December 17, 12
    • Monday, December 17, 12
    • Section 5: Bringing it all togetherMonday, December 17, 12
    • Creating a Welcome Tab • Adding apps to your business page can add new layers of depth and interactivity. • We are going to explore building a simple welcome tab. • Caution we will talk code but it is pretty straight forward.Monday, December 17, 12
    • Setup a Developer Account Visit http://developers.facebook.com/Monday, December 17, 12
    • Setup a Developer Account Visit http://developers.facebook.com/ Click loginMonday, December 17, 12
    • Setup a Developer Account Visit http://developers.facebook.com/ Login with your facebook accountMonday, December 17, 12
    • Setup a Developer Account Visit http://developers.facebook.com/ Login with your facebook accountMonday, December 17, 12
    • Create the App Click the Apps linkMonday, December 17, 12
    • Create the App Click Create New AppMonday, December 17, 12
    • Create the App Click Create New AppMonday, December 17, 12
    • Create the App Click Create New App The name of the app, using no more than 32 characters and no less than 3. Please make sure that your app name does not violate the trademark or other rights of a third party. Otherwise, we may be forced to remove your app.Monday, December 17, 12
    • Create the App Click Create New App The app namespace is used for defining custom Open Graph actions and objects (e.g., namespace:action) and for the URL for Apps on Facebook (e.g., http://apps.facebook.com/namespace)Monday, December 17, 12
    • Create the App Click Create New App Heroku and Facebook have teamed up to provide free hosting for apps developed on Facebook at no cost. One of the great things about Heroku is it is a flexibile platform for developers supporting Ruby, Node.js, Python and PHP.Monday, December 17, 12
    • Create the App Click Create New App After we have filled out the form click continue.Monday, December 17, 12
    • Create the App Click Create New App Answer the captcha question. Click continue.Monday, December 17, 12
    • Working on the AppAt this stage you will need to confirm your email address anddevelopment environment. If you are planning on just a simple HTML page select PHP. Click create to confirm.Monday, December 17, 12
    • Working on the AppAt this stagestagewill need to confirm your email a good and At this you your app will be very basic but addressdemonstration of what youIf you are planning on just a “Learndevelopment environment. can do with it. Clicking the simple howHTML page select takesClickto a step by step guide. to Edit This App” PHP. you create to confirm.Monday, December 17, 12
    • Working on the AppAt this stagestagewill need to confirm your email a good and At this you your app will be very basic but addressdemonstration of what youIf you are planning on just a “Learndevelopment environment. can do with it. Clicking the simple Select PageThis App” to Edit Tab howHTML page select takesClickto a step by step guide. PHP. you create to confirm. Your page tab name is the name you want to see on your page. Your app urls are the link to your app on herokuMonday, December 17, 12
    • Working on the AppAt this stagestagewill need to confirm your email a good and At this you your app will be very basic but addressdemonstrationsatisfied you If you are to add your just a “Learn of what you can do with it. Clicking the simpleOnce you areenvironment. will want planning on app to yourdevelopmentpage asHTML ToTabselect takesClicktheafollowingstep guide. Select PageThis so you will use how totab. page App” PHP. you to step by special URL. a Edit do create to confirm. Your page tab name https://www.facebook.com/dialog/pagetab?app_id=[ APP is the name you]&next=[ URL TO YOUR APP ] ID want to see on your page. So for the demo app it is Your app urls are the https://www.facebook.com/dialog/pagetab? link to your app on app_id=442189935848838&next=https://frozen- heroku sierra-4291.herokuapp.com/Monday, December 17, 12
    • Working on the AppAt this stagestagewill need to confirm your email a good and At this you your app will be very basic but addressdemonstrationsatisfied you If you are to add your just a “Learn of what you can do with it. Clicking the simpleOnce you areenvironment. will want planning on app to yourdevelopmentpage asHTML ToTabselect takesClicktheafollowingstep guide. Select PageThis so you will use how totab. page App” PHP. you to step by special URL. a Edit do create to confirm. Your page tab name https://www.facebook.com/dialog/pagetab?app_id=[ APP is the name you]&next=[ URL TO YOUR APP ] ID want to see on your page. So for the demo app it is Your app urls are the https://www.facebook.com/dialog/pagetab? link to your app on app_id=442189935848838&next=https://frozen- heroku Visiting the URL will take you to this page. Select your sierra-4291.herokuapp.com/ business page and click “Add Page Tab”Monday, December 17, 12
    • Working on the AppAt this stagestagewill need to confirm your email a good and At this you your app will be very basic but addressdemonstrationsatisfied you If you are to add your just a “Learn of what you can do with it. Clicking the simpleOnce you areenvironment. will want planning on app to yourdevelopmentpage asHTML ToTabselect takesClicktheafollowingstep guide. Select PageThis so you will use how totab. page App” PHP. you to step by special URL. a Edit do create to confirm. Your page tab name https://www.facebook.com/dialog/pagetab?app_id=[ APP is the name you]&next=[ URL TO YOUR APP ] ID want to see on your page. So for the demo app it is Your app urls are the https://www.facebook.com/dialog/pagetab? link to your app on app_id=442189935848838&next=https://frozen- heroku Visiting the URL will take you to this page. Select your sierra-4291.herokuapp.com/ business page and click “Add Page Tab”Monday, December 17, 12
    • Working on the AppAt this stagestagewill need to confirm your email a good and At this you your app will be very basic but addressdemonstrationsatisfied you If you are to add your just a “Learn of what you can do with it. Clicking the simpleOnce you areenvironment. will want planning on app to yourdevelopmentpage asHTML ToTabselect takesClicktheafollowingstep guide. Select PageThis so you will use how totab. page App” PHP. you to step by special URL. a Edit do create to confirm. Your page tab name https://www.facebook.com/dialog/pagetab?app_id=[ APP is the name you]&next=[ URL TO YOUR APP ] ID want to see on your page. So for the demo app it is Your app urls are the https://www.facebook.com/dialog/pagetab? link to your app on app_id=442189935848838&next=https://frozen- heroku Visiting the URL will take you to this page. Select your sierra-4291.herokuapp.com/ business page and click “Add Page Tab”Monday, December 17, 12
    • Working on the AppAt this stagestagewill need to confirm your email a good and At this you your app will be very basic but addressdemonstrationsatisfied you If you are to add your just a “Learn of what you can do with it. Clicking the simpleOnce you areenvironment. will want planning on app to yourdevelopmentpage asHTML ToTabselect takesClicktheafollowingstep guide. Select PageThis so you will use how totab. page App” PHP. you to step by special URL. a Edit do create to confirm. Your page tab name https://www.facebook.com/dialog/pagetab?app_id=[ APP is the name you]&next=[ URL TO YOUR APP ] ID want to see on your page. So for the demo app it is Your app urls are the https://www.facebook.com/dialog/pagetab? link to your app on app_id=442189935848838&next=https://frozen- heroku Visiting the URL will take you to this page. Select your sierra-4291.herokuapp.com/ business page and click “Add Page Tab”Monday, December 17, 12
    • Alternative Method Using Dropbox • Create a page using my single page twitter bootstrap layout. http://bit.ly/T4CyiD • Rename the file to welcome.html or whatever you want to call it. • Add the file to dropbox public folder • Right click the file and select copy public link. • Fill out Facebook App Tab formMonday, December 17, 12
    • Alternative Method Using Dropbox • Fill out Facebook App Tab form • Create a page using my single page twitter bootstrap layout. http://bit.ly/T4CyiD 1 • Rename the file to welcome.html or whatever you want to call it. • Addhttps://developers.facebook.com/apps the file to dropbox public folder • Right click the file and select copy public link. • Fill out Facebookuse my demo page Feel Free to App Tab form http://dl.dropbox.com/u/7898741/code/welcome.htmlMonday, December 17, 12
    • Alternative Method Using Dropbox • Fill out Facebook App Tab form • Create a page using my single page twitter bootstrap layout. http://bit.ly/T4CyiD 2 • Rename the file to welcome.html or whatever you want to call it. • Add the file to Create New App Click dropbox public folder • Right click the file and select copy public link. • Fill out Facebookuse my demo page Feel Free to App Tab form http://dl.dropbox.com/u/7898741/code/welcome.htmlMonday, December 17, 12
    • Alternative Method Using Dropbox • Fill out Facebook App Tab form • Create a page using my single page twitter bootstrap layout. http://bit.ly/T4CyiD 3 • Rename the file to welcome.html or whatever you want to call it. • Add the file to dropbox public folder • Right click Fill in thethe file and select Continue App Name Click copy public link. • Fill out Facebookuse my demo page Feel Free to App Tab form http://dl.dropbox.com/u/7898741/code/welcome.htmlMonday, December 17, 12
    • Alternative Method Using Dropbox • Fill out Facebook App Tab form • Create a page using my single page twitter bootstrap layout. http://bit.ly/T4CyiD 4 • Rename the file to welcome.html or whatever you want to call it. • Add the file to dropbox public folder • Right click the Captchaselect copy public Answer file and Click Continue link. • Fill out Facebookuse my demo page Feel Free to App Tab form http://dl.dropbox.com/u/7898741/code/welcome.htmlMonday, December 17, 12
    • Alternative Method Using Dropbox • Fill out Facebook App Tab form • Create a page using my single page twitter bootstrap layout. http://bit.ly/T4CyiD • 5 Rename the file to welcome.html or whatever you want to call it. • Add the file to dropbox public folder • Right click the file andPage Tabcopy public Find and click select in the List link. • Fill out Facebookuse my demo page Feel Free to App Tab form http://dl.dropbox.com/u/7898741/code/welcome.htmlMonday, December 17, 12
    • Alternative Method Using Dropbox • Fill out Facebook App Tab form • Create a page using my single page twitter bootstrap layout. http://bit.ly/T4CyiD • 6 Rename the file to welcome.html or whatever you want to call it. Note the https here • Add the file to dropbox public folder • RightFill in the form and click copy changes click the file and select save public link. • Fill out Facebookuse my demo page Feel Free to App Tab form http://dl.dropbox.com/u/7898741/code/welcome.htmlMonday, December 17, 12
    • Alternative Method Using Dropbox • Fill out Facebook App Tab form • Create a page using my single page twitter bootstrap layout. http://bit.ly/T4CyiD 7 • Rename the file to welcome.html or whatever you want to call it. • Add the file to dropbox public folder Visit • Right click the file and select copy public Page Tab Activation URL and Select Your Page and click Add link. Activation URL • Fill out Facebookuse my demo page Feel Free to App Tab form https://www.facebook.com/dialog/pagetab? http://dl.dropbox.com/u/7898741/code/welcome.html app_id=YOUR_APP_ID&next=YOUR_URLMonday, December 17, 12
    • Improve Engagement • Post every day - the magic number appears to be between 3 - 5 times daily • Focus on engagement - ask questions, post tips, link to articles (even if they are not your own) • Use a call to action - ask for the like, share or click. • Use an 80/20 rule with 80% of posts fun, interesting etc.. and 20% sales relatedMonday, December 17, 12
    • Tips for Success • Be fun and • Incorporate your interactive email campaigns • Use video and • Use content from photos other sites • Connect with • Like other your site business pages • Run contests • Post frequently and regularlyMonday, December 17, 12
    • Talk to me I Crave Attention Mark Flavin Bay East IT Director markf@bayeast.org http://fb.com/mark.flavin http://twitter.com/psynewaveMonday, December 17, 12