Positioning statement

Steps To Uniqueness

Steps to Uniqueness

Steps to Uniqueness1. Steps to picking ONE

Steps to Uniqueness1. Steps to picking ONE2. Uniqueness case studies

Steps to Uniqueness1. Steps to picking ONE2. Uniqueness case studies3. Getting the word out

Step 1: Make a List

Yoga ClassClean Yoga Mats Good Parking Small GroupExpert Teacher No Supermodels Organic Carrot JuiceClean Bathrooms Reasonable Pricing Following Moon PhasesConvenient Location Friendly Teacher Injury-FreeSimple Instruction Simple Instruction Yoga Homework

Step 2: Pick One

Yoga ClassClean Yoga Mats Good Parking Small GroupExpert Teacher No Supermodels Organic Carrot JuiceClean Bathrooms Reasonable Pricing Following Moon PhasesConvenient Location Friendly Teacher Injury-FreeSimple Instruction Simple Instruction Yoga Homework

Choose Three—Then Pick One

Injury Free Yoga

Step 3: Expand That ‘One’

Step 3: Expand That ‘One’1. What is it?

Step 3: Expand That ‘One’1. What is it?2. What does the competition do?

Step 3: Expand That ‘One’1. What is it?2. What does the competition do?3. What do you do differently?

Step 3: Expand That ‘One’ 1. What is Injury-Free yoga?

Step 3: Expand That ‘One’ 1. What is Injury-Free yoga? 2. What does the competition do?

Step 3: Expand That ‘One’ 1. What is Injury-Free yoga? 2. What does the competition do? 3. What do you do differently?

Step 3: Expand That ‘One’“Injury-Free yoga is yoga that minimises strain.

Step 3: Expand That ‘One’“Injury-Free yoga is yoga that minimises strain.Others may make you do strenuous yoga thatdamages the knees and back.

Step 3: Expand That ‘One’“Injury-Free yoga is yoga that minimises strain.Others may make you do strenuous yoga thatdamages the knees and back.We do yoga that focuses on minimal strain on theback and knees, thereby making it injury-free”.

Homeschooling

Homeschooling1. Make A List

Homeschooling1. Make A List2. Pick One

Homeschooling1. Make A List2. Pick One3. Expand That ‘One’

Homeschooling1. Allowing students to learn in a way thats best for them2. History written in a way that engages and interests both them and their parents3. Compilation of homeschool resources on the web4. Curriculum reviews5. Written with humor on every page6. How to teach without books7. Using games to teach7. Using everyday objects to teach8. User can contribute their own game/resource ideas9. Online teaching games that can be played over the Internet

HomeschoolingUniqueness: Teaching without textbooks“You don’t have to use a textbook to teach your children. You can teach manylessons in math, language and other subjects through games and everydayactions. They’ll automatically learn new skills simply by playing games thatengage them and helping with activities that interest them. And because they’llbe interested in what they’re doing, you won’t have to nag them to do theirschoolwork”.

Using Just 3-5 Lines

Using Just 3-5 Lines“Injury-Free yoga is yoga that minimises strain.Others may make youdo strenuous yoga that damages the knees and back.We do yoga thatfocuses on minimal strain on the back and knees, thereby making itinjury-free”.

Using Just 3-5 Lines“Injury-Free yoga is yoga that minimises strain.Others may make youdo strenuous yoga that damages the knees and back.We do yoga thatfocuses on minimal strain on the back and knees, thereby making itinjury-free”.“You don’t have to use a textbook to teach your children. You can teach manylessons in math, language and other subjects through games and everydayactions. They’ll automatically learn new skills simply by playing games thatengage them and helping with activities that interest them. And because they’llbe interested in what they’re doing, you won’t have to nag them to do theirschoolwork”.

Why 3-5 Lines?

Avoids Dropout

Some More Examples

The Brain Audit

Detailed Checklists

Precise SequenceDetailed Checklists

Butter Chicken Recipe Precise SequenceDetailed Checklists

800+ Testimonials Butter Chicken Recipe Precise SequenceDetailed Checklists

800+ Testimonials Butter Chicken Recipe Audit System Precise SequenceDetailed Checklists

The Brain AuditUniqueness: 800+ Testimonials“Most books have testimonials. The difference between The Brain Audit andother books is that The Brain Audit has well over 800 testimonials frombusinesses owners in dozens of countries and professions”.

The Article Writing Course

Three-Months Long

Tiny Group SizeThree-Months Long

Precise Syllabus Tiny Group SizeThree-Months Long

Daily Assignments Precise Syllabus Tiny Group SizeThree-Months Long

Daily Assignments Precise Syllabus Toughest Tiny Group SizeThree-Months Long

The Article Writing CourseUniqueness: Toughest Writing Course in the World“The Article Writing Course is about learning how to write exceedingly well. Mostother courses promise you easy-peasy methods. The Article Writing Course isnot like those other courses. It’s the toughest writing course in the world”.

Getting the Word Out

The Brain Audit Pass or Fail?

Uniqueness Nowhere In Sight

The Article Writing Course Pass or Fail?

Summary

Summary1. Steps to picking ONE

Summary1. Steps to picking ONE2. Uniqueness case studies

Summary1. Steps to picking ONE2. Uniqueness case studies3. Getting the word out

Mistakes We Make

NEXTMistakes We Make

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Positioning statement

by Sean D'Souza

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