Positioning

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http://www.psychotactics.com/uniquenessmastery Positioning statement or uniqueness has always been well-known since Al Ries and Jack Trout, first wrote the book on positioning statements. But the problem lies with the fact that most of these examples in positioning and branding books are outdated. And of course, no one is telling you how you can go about your own branding.

So you're stuck. What you need is a step-by-step system to get your uniqueness across. And here's the answer to that age old problem of getting your positioning statement in place. Watch this video and you'll see for yourself how to solve your problem.


So there you have it: Getting your positioning or uniqueness is easy. Be sure see the others in this series as well. And there's more at http://www.psychotactics.com/uniquenessmastery

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Positioning

  1. 1. Pick ONEHow To Create Your Uniqueness
  2. 2. How much would you pay for a 1GB flash drive?
  3. 3. How much would you pay for a 1GB flash drive? $79 $15 $5
  4. 4. $79$19
  5. 5. What’s Your Question?
  6. 6. The Goal of Uniqueness
  7. 7. The Brands We Know So Well
  8. 8. Subway: 6 Grams of Fat
  9. 9. Domino’s: 30 Minutes—Or It’s Free!
  10. 10. Timberland: 100% Waterproof
  11. 11. FedEx: Overnight DeliveryWhen It Absolutely, Positively Has To Be There Overnight!
  12. 12. Volvo: Safety
  13. 13. But These Are OVERUSED Examples
  14. 14. Small Budgets. Atom-Sized Companies
  15. 15. How Do We Get To ‘Why’?
  16. 16. WHY for a yoga class
  17. 17. WHY for a book you’ve written
  18. 18. WHY for a brand new service
  19. 19. Getting To Uniqueness
  20. 20. Housekeeping1. Duration of Presentation2. Get Light Refreshments3. Have a Paper/Pen Handy
  21. 21. Agenda1. The Search for Uniqueness2. Simple System3. Common Mistakes
  22. 22. The Search
  23. 23. The Search1. Features | Feedback | Playing Emperor2. Why Playing Emperor Is Very Effective3. How Successful Brands Play Emperor
  24. 24. Features | Feedback | Playing Emperor
  25. 25. Yoga Class Features Feedback Play Emperor
  26. 26. Yoga Class Features 1) Clean Yoga Mats 2) Expert Teacher 3) Clean Bathrooms 4) Convenient Location 5) Simple Instruction
  27. 27. Yoga Class Feedback 1) Good Parking 2) No Supermodels 3) Reasonable Pricing 4) Friendly Teacher 5) Simple Instruction
  28. 28. Yoga Class Play Emperor 1) Small Group 2) Organic Carrot Juice 3) Following Moon Phases 4) Injury-Free 5) Yoga Homework
  29. 29. Yoga Class Features Feedback Play EmperorClean Yoga Mats Good Parking Small GroupExpert Teacher No Supermodels Organic Carrot JuiceClean Bathrooms Reasonable Pricing Following Moon PhasesConvenient Location Friendly Teacher Injury-FreeSimple Instruction Simple Instruction Yoga Homework
  30. 30. Yoga Class Features Feedback Play EmperorClean Yoga Mats Good Parking Small GroupExpert Teacher No Supermodels Organic Carrot JuiceClean Bathrooms Reasonable Pricing Following Moon PhasesConvenient Location Friendly Teacher Injury-FreeSimple Instruction Simple Instruction Yoga Homework
  31. 31. Playing Emperor
  32. 32. Why It’s Effective!
  33. 33. Brands Playing Emperor
  34. 34. Domino’s: 30 Minutes—Or It’s Free! NZ Cheese Thick Crust Sexy Delivery 30 Minute DeliveryChocolate Sauce
  35. 35. Timberland: 100% Waterproof Hand-Stitched Colour Choice 20% Harder Soles Warmest Shoes100% Waterproof
  36. 36. FedEx: Overnight DeliveryWhen It Absolutely, Positively Has To Be There Overnight! Overnight Sheep Oversized Packages Cheapest Precious Items
  37. 37. Volvo: Safety Safest Family Sized Mileage Cheapest Fastest
  38. 38. Yoga: Injury-Free Injury-Free Homework Following Moon PhasesOrganic Carrot Juice Small Group
  39. 39. Copywriting Service Specialise in Wine Co’s. 10-Day Turnaround SEO Copy High-Emotion Copy 35 Years Experience
  40. 40. Subway: Uniqueness Thrust On Them
  41. 41. Play Emperor | Pick ONE
  42. 42. Summary1. Features | Feedback | Playing Emperor2. Why Playing Emperor Is Very Effective3. How Successful Brands Play Emperor
  43. 43. NEXTSteps To Uniqueness
  44. 44. twitter | facebook @seandsouza

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