http://www.psychotactics.com/uniquenessmastery Positioning statement or uniqueness has always been well-known since Al Ries and Jack Trout, first wrote the book on positioning statements. But the problem lies with the fact that most of these examples in positioning and branding books are outdated. And of course, no one is telling you how you can go about your own branding.
So you're stuck. What you need is a step-by-step system to get your uniqueness across. And here's the answer to that age old problem of getting your positioning statement in place. Watch this video and you'll see for yourself how to solve your problem.
So there you have it: Getting your positioning or uniqueness is easy. Be sure see the others in this series as well. And there's more at http://www.psychotactics.com/uniquenessmastery