Tso ucas

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  • Overview - Overview of your idea§ Technology - How will your idea be delivered (Website? Mobile?)§ Data - Where will the data come from?§ Marketing - Why will the idea work, who will use it, how will you get people to use it?§ Competition – Are there already any other similar products available which could be competition for your idea?§ Revenue forecasts – How will your idea support itself once it’s been developed?§ Conclude – Why should TSO invest in your idea?
  • I thought the competition was as much about opening up the data as anything…However, there a couple of good business reasons for doing this…
  • UCAS is the clearing house for applying to university in the UK. It maintains a comprehensive directory of HE courses available in the UK.
  • If released as open data, and particularly as Linked Open Data, the course data can be used to support:- the release of data by HEIs, from course catalogues to open educational resources related to courses, course based reading lists, book recommendations etc;- the development of services supporting student choice – for example “compare the uni” type services
  • At the moment the data is siloed inside UCAS behind a search engine with unfriendly session based URLs and a poor results UI.
  • Making the data available via an API or Linked data store makes it easier for third parties to build course related services of whatever flavour – course comparison sites, badging services, resource recommendation services.
  • An appropriately designed data store, and corresponding ingest routes, might encourage HEIs to start releasing the course data themselves in a more structured way.
  • Ultimately, we might be able to aggregate data from locally maintained local data stores.
  • Several recent JISC project have started to explore the release of course related activity data on the one hand, and Linked Data approaches to enterprise wide data management on the other. What is currently lacking is national data-centric view over all HEIs. UCAS has that data.
  • Consumer services are also a possibility. As HEIsecome more businesslike, treating students as customers, and paying customers at that, we might expect to see the appearance of university course comparison sites.
  • Last year, I pulled together a few separate published datasets and through them into Google Fusion Tables, then plotted the results. Guardian datablog picked up the post, and I still get traffic from there on a daily basis…
  • Enter something like compare the uni, but data driven, and providing aggregated views over data from universities and courses.
  • The key is course data – this provides a reasonably fine grained
  • Short term model would be advertising (e.g. course/uni ads), affiliate fees on booksales.Medium term – affiliate for for prospectus application/fulfilmentLong term – affiliate fee for course registration

Transcript

  • 1. Access to UCAS University Course Data
    Tony Hirst
    Dept of Communication and Systems
    The Open University
  • 2. A point of clarification….
  • 3.
  • 4. Meshes with data.UNI.ac.uk course data
    Framework for consumer facing course and university comparison sites
    “Construction site scaffolding”, Magnus Franklin (magnusfranklin)
  • 5. B2B – Address Data Exchange
    UCAS
    HEI
    HEI
    HEI
  • 6. B2B – Address Data Exchange
    LD
    UCAS
    HEI
    HEI
    HEI
  • 7. B2B – Address Data Exchange
    LD
    UCAS
    HEI
    HEI
    HEI
  • 8. B2B – Address Data Exchange
    LD
    UCAS
    HEI
    HEI
    HEI
  • 9. Complements recent JISC initiatives
  • 10. B2C
    “Meerkat”, William Warby (wwarby)
  • 11. University funding, (March 2010) (data)
    University Pay (March 2010) (data)
    University Guide (student survey) (2009/10) (data)
    University drop-out rate s (June 2009) (data)
    University building repair (February 2010) (data)
  • 12. “Graduation Cake Guy”, David Goehring (carbonNYC)
  • 13. courseExpectations.com
    DATA POWERED
  • 14. Graph structured website for lap-based research, designed for 11-13” screens (laptops, tablets)
  • 15. Admissions DataEmployment DataRAE DataQAA reportsSCONUL reports(et al. from Guardian datastore)
    “Ingredients”, Robin (fotoosvanrobin)
    Course data from UCAS*Student Survey Data
  • 16. Course Related Content
    • Reading lists
    • 17. Content
    recommendations
  • 18. Marketing
    Paid Ads (Facebook, trad media websites, The Student Room, NUS)
    HumourousYoutube video
    6th form/college evangelists
    JISC Announcements
    JISC Project meetings/
    funding calls
    DevCSI and #dev8d
  • 19. The competition…?
  • 20. ?
    Revenue Forecasts
  • 21. Just opening up the data would be a start…