Social mediaanalytics lite

Hands-On Social Media Analytics
Tony Hirst
Dept of Communication and Systems,
The Open University
Scattered puzzle pieces next to solved fragment by HoriaVarlan

Jigsaw pieces…
…or disconnected threads?

Chris Messina :
Blogging is just email, but with like, you know, a “to everyone” email address
Twitter is SMS, to everyone
Co-opting channels that were private and making them public, that’s all these things are
http://www.youtube.com/watch?v=IrTSiO9ejOs

Goodhart’s Law
… states that once a social or economic indicator or other surrogate measure is made a target for the purpose of conducting social or economic policy, then it will lose the information content that would qualify it to play such a role.
Ref: Wikipedia

Campbell’s Law
"The more any quantitative social indicator is used for social decision-making, the more subject it will be to corruption pressures and the more apt it will be to distort and corrupt the social processes it is intended to monitor."
Ref: Wikipedia

Hidden secrets

Scholarly impact is typically based on:f(citations)

Citations
g(influence, support)

Influence
h(reach, authority)

Impact
j(ability to affect
others’ behaviour)

Influencing Forward: Discovery Layers
Academic literature/citation graph
Media layer – press mentions
Social layer –connectivity (blog vs twitter)
Search engine layer (page rank, timeliness)
Social Media supports a Responsive Layer

Social
Media
*.ac.uk
domain
Inside vs. Outside Access

Influential friends…

http://www.coursedetective.co.uk/

Inside vs. Outside Access
APIs & OAuth

Build Your Own Dashboard
…Google Spreadsheets..
Offer patronage to @mhawksey and he’ll show you how…;-)

Identifying interest graphecho-chambers
hashtag communities:
nodes: the set of people who have used a hashtag, H(t)
edges: [X, Y] in H(t) and Y in Fr(X)
- list community:
nodes: L(l)
edges: [X,Y] in L(l) and Y in Fr(X)
URL/link community:
nodes: U(u)
edges: [X, Y] in U(u) and Y in Fr(X)

External Perceptions:
How Does Your Audience Define You?
Friends and followers communities…

@briankelly followers

Friend connections amongst @jisccetis friends

@jisccetis list intelligence

How folk on similar Twitter lists to @jisccetis follow each other

http://bit.ly/eBgyPn

@briankelly/ukoln-eim-2011-07

List Intelligence
/briankelly/ukoln-eim-2011-07 Candidate members: 23 Subscribers: 1
/helenwhd/e-learning Candidate members: 8 Subscribers: 30
/mhawksey/open-edge Candidate members: 6 Subscribers: 7
/mhawksey/ds106 Candidate members: 6 Subscribers: 18
/traceymadden/education Candidate members: 6 Subscribers: 1
/mhawksey/lak11 Candidate members: 6 Subscribers: 32
/ActualAl/elearning Candidate members: 5 Subscribers: 5

blog.ouseful.info@psychemedia

Social mediaanalytics lite

by Tony Hirst on Jul 11, 2011

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Social mediaanalytics lite — Presentation Transcript