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On the Trail of Food Data
Tony Hirst
@psychemedia
“Recreational
data puzzles”
Making sense of
the food supply
chain is a BIG
puzzle…
Thankappan and Andrew Flynn - "Exploring the UK Red Meat Supply Chain
Farms
Says who?
Logistics
Slaughterhouses
Processors
Mapping Co-Director Relations
Butchers
Retailers
Butchers?
Whose Brand?
Consumers
But lists of ingredients,
keyed by GTIN, aren’t
available as open data…?
Another probe?
So it’s still a
puzzle to me!
Some pieces
are there…
…but they
don’t quite
fit together…
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
Odi food
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Odi food

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Transcript of "Odi food"

  1. 1. On the Trail of Food Data Tony Hirst @psychemedia
  2. 2. “Recreational data puzzles”
  3. 3. Making sense of the food supply chain is a BIG puzzle…
  4. 4. Thankappan and Andrew Flynn - "Exploring the UK Red Meat Supply Chain
  5. 5. Farms
  6. 6. Says who?
  7. 7. Logistics
  8. 8. Slaughterhouses Processors
  9. 9. Mapping Co-Director Relations
  10. 10. Butchers Retailers
  11. 11. Butchers?
  12. 12. Whose Brand?
  13. 13. Consumers
  14. 14. But lists of ingredients, keyed by GTIN, aren’t available as open data…?
  15. 15. Another probe?
  16. 16. So it’s still a puzzle to me!
  17. 17. Some pieces are there…
  18. 18. …but they don’t quite fit together…
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