Odi food
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Odi food

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Odi food Odi food Presentation Transcript

  • On the Trail of Food Data Tony Hirst @psychemedia
  • “Recreational data puzzles”
  • Making sense of the food supply chain is a BIG puzzle…
  • Thankappan and Andrew Flynn - "Exploring the UK Red Meat Supply Chain
  • Farms
  • Says who?
  • Logistics
  • Slaughterhouses Processors
  • Mapping Co-Director Relations
  • Butchers Retailers
  • Butchers?
  • Whose Brand?
  • Consumers
  • But lists of ingredients, keyed by GTIN, aren’t available as open data…?
  • Another probe?
  • So it’s still a puzzle to me!
  • Some pieces are there…
  • …but they don’t quite fit together…