Odi food

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Odi food

  1. 1. On the Trail of Food Data Tony Hirst @psychemedia
  2. 2. “Recreational data puzzles”
  3. 3. Making sense of the food supply chain is a BIG puzzle…
  4. 4. Thankappan and Andrew Flynn - "Exploring the UK Red Meat Supply Chain
  5. 5. Farms
  6. 6. Says who?
  7. 7. Logistics
  8. 8. Slaughterhouses Processors
  9. 9. Mapping Co-Director Relations
  10. 10. Butchers Retailers
  11. 11. Butchers?
  12. 12. Whose Brand?
  13. 13. Consumers
  14. 14. But lists of ingredients, keyed by GTIN, aren’t available as open data…?
  15. 15. Another probe?
  16. 16. So it’s still a puzzle to me!
  17. 17. Some pieces are there…
  18. 18. …but they don’t quite fit together…

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