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Odi food

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Published in: Business, Technology

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Transcript

  • 1. On the Trail of Food Data Tony Hirst @psychemedia
  • 2. “Recreational data puzzles”
  • 3. Making sense of the food supply chain is a BIG puzzle…
  • 4. Thankappan and Andrew Flynn - "Exploring the UK Red Meat Supply Chain
  • 5. Farms
  • 6. Says who?
  • 7. Logistics
  • 8. Slaughterhouses Processors
  • 9. Mapping Co-Director Relations
  • 10. Butchers Retailers
  • 11. Butchers?
  • 12. Whose Brand?
  • 13. Consumers
  • 14. But lists of ingredients, keyed by GTIN, aren’t available as open data…?
  • 15. Another probe?
  • 16. So it’s still a puzzle to me!
  • 17. Some pieces are there…
  • 18. …but they don’t quite fit together…