Intro to Social Networking

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Intro to Social Networking

  1. 1. An Introduction to Social Networking Tony Hirst, OU Library Staff Development Hour, 25/10/06
  2. 2. Social Networking vs Social Software <ul><li>“ A social network is a map of the relationships between individuals, indicating the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial bonds.” </li></ul><ul><li>en.wikipedia.org/wiki/Social_networking </li></ul><ul><li>“ Social software lets people rendezvous, connect or collaborate by use of a computer network.” </li></ul><ul><li>en.wikipedia.org/wiki/Social_software </li></ul>
  3. 3. Social Networking Sites
  4. 4. Haven’t we been here before?
  5. 5. This Time, It’s 2.0 …
  6. 6. The Anatomy of MySpace <ul><li>Personal info </li></ul><ul><li>Photo uploads </li></ul><ul><li>Movie uploads </li></ul><ul><li>Calendar </li></ul><ul><li>Blog </li></ul><ul><li>Address book </li></ul><ul><li>Customisable layout </li></ul><ul><li>‘ Make Friends’ </li></ul><ul><li>Add graffiti </li></ul>
  7. 7. Making it Social
  8. 8. “ Professional” Social Networking
  9. 9. Alumni Contact Management
  10. 10. Social Content Management Systems <ul><li>Personally useful </li></ul><ul><li>Easy upload, free storage </li></ul><ul><li>Big name sites focus on a particular media or resource type </li></ul><ul><li>Informal, user and community supplied metadata – “tags” – as well as contributor metadata </li></ul><ul><li>Sharing / favorites / bookmarking </li></ul><ul><li>Widgets – embed content in your own web pages </li></ul><ul><li>Web feeds – syndicate your content/collection data </li></ul>
  11. 11. flickr
  12. 12. YouTube
  13. 13. Library Thing
  14. 14. del.icio.us
  15. 15. citeUlike
  16. 16. Tags, Tagging and Folksonomies <ul><li>Tags – user contributed keywords/descriptive terms </li></ul><ul><li>Uncontrolled vocabulary </li></ul><ul><li>Subject to change, ambiguous </li></ul><ul><li>Synonyms, plurals, etc </li></ul><ul><li>but </li></ul><ul><li>Statistically significant </li></ul><ul><li>Support resource discovery </li></ul><ul><li>Low barrier to entry </li></ul>
  17. 17. Neat navigation  http://nonfiction.ig-gestaltung.de/wp-content/web20map.png
  18. 19. Social Content Generation Tools <ul><li>Tools that support collaborative content generation activities </li></ul>
  19. 20. Wikipedia
  20. 21. Google docs ( Writely )
  21. 22. Gliffy
  22. 23. Zimbio – A Social Portal Builder
  23. 24. Social Recommendations & Search <ul><li>User generated search rolls </li></ul><ul><li>User flagged content <=> social bookmarking </li></ul><ul><li>Digg </li></ul>
  24. 25. Social Recommendation Engines
  25. 26. DIY Social Apps <ul><li>Ning </li></ul><ul><ul><li>Bookmarks </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Groups </li></ul></ul>
  26. 27. <ul><li>“ The future is here. It’s just not evenly distributed yet.” </li></ul><ul><li>William Gibson </li></ul>http://www.donnarosenartists.com/artists/dale-rutter/big-art/minority-report.jpg
  27. 28. Clone Your Own…
  28. 29. Take Home (1) <ul><li>The social space is very diverse, and still finding its way </li></ul><ul><li>Possible to distinguish between: </li></ul><ul><ul><li>personally customised pages/applications intended for sharing </li></ul></ul><ul><ul><li>collaborative applications </li></ul></ul>
  29. 30. Take Home (2) <ul><li>Personal social networking sites may offer: </li></ul><ul><ul><li>privacy </li></ul></ul><ul><ul><li>groups </li></ul></ul><ul><ul><li>“ friends” </li></ul></ul>
  30. 31. Take Home (3) <ul><li>The widgets are coming </li></ul><ul><ul><li>portable functionality </li></ul></ul><ul><ul><li>republish your own content </li></ul></ul><ul><ul><li>share other people’s content </li></ul></ul>
  31. 32. Tony Hirst Dept of ICT Faculty of Technology The Open University <ul><li>[email_address] </li></ul><ul><li>http://ouseful.open.ac.uk/blog </li></ul>

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