Intro to Social Networking

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  • 1. An Introduction to Social Networking Tony Hirst, OU Library Staff Development Hour, 25/10/06
  • 2. Social Networking vs Social Software
    • “ A social network is a map of the relationships between individuals, indicating the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial bonds.”
    • en.wikipedia.org/wiki/Social_networking
    • “ Social software lets people rendezvous, connect or collaborate by use of a computer network.”
    • en.wikipedia.org/wiki/Social_software
  • 3. Social Networking Sites
  • 4. Haven’t we been here before?
  • 5. This Time, It’s 2.0 …
  • 6. The Anatomy of MySpace
    • Personal info
    • Photo uploads
    • Movie uploads
    • Calendar
    • Blog
    • Address book
    • Customisable layout
    • ‘ Make Friends’
    • Add graffiti
  • 7. Making it Social
  • 8. “ Professional” Social Networking
  • 9. Alumni Contact Management
  • 10. Social Content Management Systems
    • Personally useful
    • Easy upload, free storage
    • Big name sites focus on a particular media or resource type
    • Informal, user and community supplied metadata – “tags” – as well as contributor metadata
    • Sharing / favorites / bookmarking
    • Widgets – embed content in your own web pages
    • Web feeds – syndicate your content/collection data
  • 11. flickr
  • 12. YouTube
  • 13. Library Thing
  • 14. del.icio.us
  • 15. citeUlike
  • 16. Tags, Tagging and Folksonomies
    • Tags – user contributed keywords/descriptive terms
    • Uncontrolled vocabulary
    • Subject to change, ambiguous
    • Synonyms, plurals, etc
    • but
    • Statistically significant
    • Support resource discovery
    • Low barrier to entry
  • 17. Neat navigation  http://nonfiction.ig-gestaltung.de/wp-content/web20map.png
  • 18.  
  • 19. Social Content Generation Tools
    • Tools that support collaborative content generation activities
  • 20. Wikipedia
  • 21. Google docs ( Writely )
  • 22. Gliffy
  • 23. Zimbio – A Social Portal Builder
  • 24. Social Recommendations & Search
    • User generated search rolls
    • User flagged content <=> social bookmarking
    • Digg
  • 25. Social Recommendation Engines
  • 26. DIY Social Apps
    • Ning
      • Bookmarks
      • Videos
      • Photos
      • Groups
  • 27.
    • “ The future is here. It’s just not evenly distributed yet.”
    • William Gibson
    http://www.donnarosenartists.com/artists/dale-rutter/big-art/minority-report.jpg
  • 28. Clone Your Own…
  • 29. Take Home (1)
    • The social space is very diverse, and still finding its way
    • Possible to distinguish between:
      • personally customised pages/applications intended for sharing
      • collaborative applications
  • 30. Take Home (2)
    • Personal social networking sites may offer:
      • privacy
      • groups
      • “ friends”
  • 31. Take Home (3)
    • The widgets are coming
      • portable functionality
      • republish your own content
      • share other people’s content
  • 32. Tony Hirst Dept of ICT Faculty of Technology The Open University
    • [email_address]
    • http://ouseful.open.ac.uk/blog