Startup Marketing Strategy: infullview

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Infullview is an on-demand video interviewing platform for applicant screening purposes. The following online marketing presentation will go through some of the digital marketing concepts and startup …

Infullview is an on-demand video interviewing platform for applicant screening purposes. The following online marketing presentation will go through some of the digital marketing concepts and startup marketing strategies to promote and market infullview. If you have any queries, please contact: Pieter S Verasdonck - http://au.linkedin.com/in/psverasdonck

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  • 1. Reference: http://www.infullview.com/
  • 2. MODERN MARKETING Reference: http://www.meetup.com/Online-Marketing-Sydney/events/119793812/
  • 3. Marketing Channels Reference: http://marketingland.com/the-changing-definition-of-inbound-marketing-why-seos-and-sems-should-care-46187
  • 4. Inbound Marketing Channels Reference: http://moz.com/blog/inbound-marketing-is-taking-off
  • 5. OUR STRATEGY
  • 6. Reference: http://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/
  • 7. Reference: http://jess3.com/eloqua-content-grid-v2/
  • 8. HR Tools
  • 9. Reference: http://www.optify.net/inbound-marketing/inbound-vs-outbound-marketing
  • 10. SEO & Keyword Research Reference: http://www.semrush.com/
  • 11. SERP Competition Reference: http://www.marketsamurai.com/
  • 12. Blogging & Guest Blogging • What to Blog: - Tips, How to Tutorials, Stories, Interviews, etc • Which Keywords: - Longtail o Tool: Ubersuggest.org • How to Find: – Use Bing: allinURL:write-for- us – Topsy: “guest post” keyword.
  • 13. Video What to Do: - Optimise: Title, Description, Link s, Overlays/Playlists - Spread: eDM, Blog, Preview, 3 rd Party
  • 14. News & PR - StartupSmart: http://www.startupsmart. com.au/start-up- profiles/infullview/201205 026160.html Business Review Australia: http://www.businessreview australia.com/magazines/1 1486/page46
  • 15. Seminars & Webinars Matt is running a one day training course at Mosman Community College from August; 'How to get hired or Promoted'. http://www.mec.nsw.edu.au/modules/details ?ModuleID=30723
  • 16. CRM & Leads Reference: http://www.inboundsales.net/build-a-lead-nurture-program/
  • 17. Analytics • Tracking: UTM’s • Cross Channel Reference: http://blog.technologyevaluation.com/blog/2013/07/05/why-demandware-is-out-in-front-in-the-digital-commerce-sector/
  • 18. KPI’s Reference: http://www.hubspot.com/inbound-marketing
  • 19. THANKS Pieter S Verasdonck twitter.com/psverasdonck http://au.linkedin.com/in/psverasdonck