Reference: http://www.infullview.com/
MODERN MARKETING
Reference: http://www.meetup.com/Online-Marketing-Sydney/events/119793812/
Marketing Channels
Reference: http://marketingland.com/the-changing-definition-of-inbound-marketing-why-seos-and-sems-shou...
Inbound Marketing Channels
Reference: http://moz.com/blog/inbound-marketing-is-taking-off
OUR STRATEGY
Reference: http://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-inf...
Reference: http://jess3.com/eloqua-content-grid-v2/
HR Tools
Reference: http://www.optify.net/inbound-marketing/inbound-vs-outbound-marketing
SEO & Keyword Research
Reference: http://www.semrush.com/
SERP Competition
Reference: http://www.marketsamurai.com/
Blogging & Guest Blogging
• What to Blog:
- Tips, How to Tutorials,
Stories, Interviews, etc
• Which Keywords:
- Longtail
...
Video
What to Do:
- Optimise:
Title, Description, Link
s, Overlays/Playlists
- Spread:
eDM, Blog, Preview, 3
rd Party
News & PR
- StartupSmart:
http://www.startupsmart.
com.au/start-up-
profiles/infullview/201205
026160.html
Business Review...
Seminars & Webinars
Matt is running a one day training course at
Mosman Community College from August;
'How to get hired o...
CRM & Leads
Reference: http://www.inboundsales.net/build-a-lead-nurture-program/
Analytics
• Tracking: UTM’s
• Cross Channel
Reference: http://blog.technologyevaluation.com/blog/2013/07/05/why-demandware...
KPI’s
Reference: http://www.hubspot.com/inbound-marketing
THANKS
Pieter S Verasdonck
twitter.com/psverasdonck
http://au.linkedin.com/in/psverasdonck
Startup Marketing Strategy: infullview
Startup Marketing Strategy: infullview
Startup Marketing Strategy: infullview
Startup Marketing Strategy: infullview
Startup Marketing Strategy: infullview
Startup Marketing Strategy: infullview
Startup Marketing Strategy: infullview
Startup Marketing Strategy: infullview
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Startup Marketing Strategy: infullview

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Infullview is an on-demand video interviewing platform for applicant screening purposes. The following online marketing presentation will go through some of the digital marketing concepts and startup marketing strategies to promote and market infullview. If you have any queries, please contact: Pieter S Verasdonck - http://au.linkedin.com/in/psverasdonck

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Transcript of "Startup Marketing Strategy: infullview"

  1. 1. Reference: http://www.infullview.com/
  2. 2. MODERN MARKETING Reference: http://www.meetup.com/Online-Marketing-Sydney/events/119793812/
  3. 3. Marketing Channels Reference: http://marketingland.com/the-changing-definition-of-inbound-marketing-why-seos-and-sems-should-care-46187
  4. 4. Inbound Marketing Channels Reference: http://moz.com/blog/inbound-marketing-is-taking-off
  5. 5. OUR STRATEGY
  6. 6. Reference: http://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/
  7. 7. Reference: http://jess3.com/eloqua-content-grid-v2/
  8. 8. HR Tools
  9. 9. Reference: http://www.optify.net/inbound-marketing/inbound-vs-outbound-marketing
  10. 10. SEO & Keyword Research Reference: http://www.semrush.com/
  11. 11. SERP Competition Reference: http://www.marketsamurai.com/
  12. 12. Blogging & Guest Blogging • What to Blog: - Tips, How to Tutorials, Stories, Interviews, etc • Which Keywords: - Longtail o Tool: Ubersuggest.org • How to Find: – Use Bing: allinURL:write-for- us – Topsy: “guest post” keyword.
  13. 13. Video What to Do: - Optimise: Title, Description, Link s, Overlays/Playlists - Spread: eDM, Blog, Preview, 3 rd Party
  14. 14. News & PR - StartupSmart: http://www.startupsmart. com.au/start-up- profiles/infullview/201205 026160.html Business Review Australia: http://www.businessreview australia.com/magazines/1 1486/page46
  15. 15. Seminars & Webinars Matt is running a one day training course at Mosman Community College from August; 'How to get hired or Promoted'. http://www.mec.nsw.edu.au/modules/details ?ModuleID=30723
  16. 16. CRM & Leads Reference: http://www.inboundsales.net/build-a-lead-nurture-program/
  17. 17. Analytics • Tracking: UTM’s • Cross Channel Reference: http://blog.technologyevaluation.com/blog/2013/07/05/why-demandware-is-out-in-front-in-the-digital-commerce-sector/
  18. 18. KPI’s Reference: http://www.hubspot.com/inbound-marketing
  19. 19. THANKS Pieter S Verasdonck twitter.com/psverasdonck http://au.linkedin.com/in/psverasdonck
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