always in sync!




Discover‐Adapt‐Execute


      Inven5on2Venture


           10/24/09

         Ujjwal
Gupta

Start
Up
Lateral
Thinking


            DISCOVER





             ADAPT





    TEST
               LEARN





         ...
DISCOVER

                                       •  Read and Research


Wall Street Journal Reports:
In the month since Ap...
ADAPT
                                 TEST
                      LEARN


             • Adapt to the new conditions and b...
•  KISS: Keep it Simple, Stupid!!!
  EXECUTION
               •  Be a customer advocate
                           •  Keep...
Innovation is a overwhelming term for problem solving
INNOVATION

                       •  Learn the science of problem s...
LEARNINGS




        Read
and
Research
                    Adapt





  BeMer
to
make
mistakes
early
on

                ...
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Ujjwal Gupta - Watermelon Express

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Ujjwal Gupta is the co-founder of Watermelon Express Inc, a technology design start-up focusing on education. Winner of the Ideapitch Competition 2009, Watermelon Express has grown to be one of the biggest educational companies for iPhone. Mr. Gupta conceptualized the idea of a convenient, smart and affordable test preparation platform in October 2008.

At Watermelon Express, Mr. Gupta has pioneered the outsourcing model and maintains a lean and efficient operational structure. Mr. Gupta is also a part of another educational initiative, nanoinfoline.com, that promises to leverage social collaboration and technological innovation to improve the delivery of scientific content to the research community.

In 2002, Mr. Gupta partnered with Prof. Sharon at Indian Institute of Technology, Bombay, to co-found Monad Nanotech Pvt. Ltd., one of the first nano-technology manufacturing and consulting firms in India. Monad Nanotech helps small to mid size chemical plants to utilize nanotech into their production and processing units. Mr. Gupta received his B.S and M.S in Chemistry from Indian Institute of Technology, Bombay, and is working towards his Ph.D in Chemistry at Penn State University. He has received multiple outstanding research achievement awards and has co-authored eight scientific publications.

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Ujjwal Gupta - Watermelon Express

  1. 1. always in sync! Discover‐Adapt‐Execute
 Inven5on2Venture

 10/24/09
 Ujjwal
Gupta

  2. 2. Start
Up
Lateral
Thinking
 DISCOVER
 ADAPT
 TEST
 LEARN
 EXECUTE
 The
Story
of
Watermelon
Express

  3. 3. DISCOVER
 •  Read and Research Wall Street Journal Reports: In the month since Apple opened an online software clearinghouse called the App Store, users have downloaded Mobile Applications more than 60 million programs for the iPhone, Chief Executive are bound to grow as Steve Jobs said in an interview……Apple sold an average of $1 million a day in applications for a total of about $30 million in more user migrate sales over the month, Mr. Jobs said. towards smart phones Gartner Research Report: and demand Worldwide smartphone sales totaled 32.2 million units in the sophisticated services second quarter of 2008, a 15.7 per cent increase from the second quarter of 2007, according to Gartner, Inc. on their phones ** Simple applications like: fish tank, beer simulator and virtual pet made ~$1MM in one month
  4. 4. ADAPT
 TEST
 LEARN
 • Adapt to the new conditions and be ready to change • Short term strategies to evaluate long term business potential • You WILL be proven wrong •  Better to make mistakes early on •  Everything is possible But are you the right person to make it happen Embedded
 Stuck
with
a
 Tested
the
 Avg.
Ime
on
WMX
 analyIcs
in
the
 quizzing
app
code
 concept
of
a
 app
=
6
hrs/week

 code
to
tracked
 with
no
budget
 test
prep
app
 ~
30x
avg.
iPhone
app
 usage
 Veritas
Prep
 Syncing
is
a
key
 Tested
the
concept
 Enabled
cross
 releases
a
free
app
 convenience
factor
 for
GMAT
 of
desktop
app
 plaVorm
sync
 for
students

  5. 5. •  KISS: Keep it Simple, Stupid!!! EXECUTION
 •  Be a customer advocate •  Keep your costs low without compromising on quality •  NETWORK, NETWORK and MORE NETWORK Allowed
us
to
 Customers
 Next
version
had
the
 First
GMAT
app
 release
it
fast
 asked
for
Imer
 charts
and
reports
to
 
did
not
even

 and
test
the
 and
Ime
per
 break
down
 have
a
Imer
 market
 quesIon
 performance
by
Ime
 New
product
design
 Did
not
want
to
 Leveraged
online
resources
 was
too
ambiIous
 invest
Ime
in
 and
outsourced
 for
our
budget
 securing
funding
 development
at
25%
cost

  6. 6. Innovation is a overwhelming term for problem solving INNOVATION
 •  Learn the science of problem solving •  Identify the problem and break it down PROBLEM
 SOLUTION
 •  Customer Review: “iPhone •  Developed the “Scratch paper” app can not replace books but function that allows user to use is a good compliment” iPhone screen as a writing pad •  Developed desktop and web •  iPhone App is not a versions of the app to cater to sustainable business wider audience •  Introduced cross platform SYNC •  We can not compete against to raise entry to barrier the big-wigs •  Built a plug-n-play web widget •  We don’t have marketing that can embed the web app in budget to support a web app any website within 10 mins to allow tutors to sell our product
  7. 7. LEARNINGS
 Read
and
Research
 Adapt
 BeMer
to
make
mistakes
early
on
 Network
 and
evolve
through
them
 Focus
on
problem
solving
 Listen
to
your
customers


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