Invention 2 Venture: Pat Mcnamara

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Pat has lots of experience in consumer and hi-tech marketing. He's worked in industry segments driven by "fast growth, fierce competition, and innovation." One of his key strengths lies in bridging the "understanding gap" in complex technology. He has launched over 100 products on behalf of 30 companies, while serving as a VP of marketing and advertising agency VP. Pat was a co-founder of a startup that raised $8MM during the dot com era.

Pat's consulting practice focuses on helping companies get the results they want by telling their stories more effectively. Pat describes his workshops as "provocative" - especially for engineering and technical folks. He holds a bachelors degree in psychology from Loyola University/Chicago.

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Invention 2 Venture: Pat Mcnamara

  1. 1. www.slide12.com
  2. 2. Investor Audiences Slides That Work How To Pitch www.slide12.com
  3. 3. Audiences Ask 3 Questions www.slide12.com
  4. 4. Who is this guy? What does he do? Why should I care? www.slide12.com
  5. 5. Who Is This Guy? Pat McNamara www.slide12.com What Does He Do? Get Funded Faster. Why Should You Care? Promise: One Idea – Change The World www.slide12.com
  6. 6. This Guy Can’t Keep A Job www.slide12.com
  7. 7. Results www.slide12.com
  8. 8. What Do Lousy Pitches Cost? 600 pitches Death Zone 30 due diligence 8 term sheets 2 funded www.slide12.com
  9. 9. Overheard at Angels lunch “….based on what I just saw - I wouldn’t give that guy a dime.” “If he can’t pitch his own idea he sure can’t run a company!!” www.slide12.com
  10. 10. What Investors Want - Entrepreneurs Passion Vision Experience Practicality Know-How Coachability Commitment Adaptability Persistence www.slide12.com
  11. 11. Likeability Trust www.slide12.com
  12. 12. Was The Last Election About Issues? www.slide12.com
  13. 13. Non-Rational Decision Making Decisions –based on deeply-held beliefs/values. Knowledge doesn’t matter much. If facts mattered no one would drive drunk, eat junk food, smoke or drop out of school. www.slide12.com
  14. 14. Culture Trumps Strategy www.slide12.com
  15. 15. STORY www.slide12.com
  16. 16. STATE www.slide12.com
  17. 17. Al Gore, Loser - 2000 Vague Goal No Passion Body Language – Smirking Misread Audience Untruthful – fuzzy math SNL ridicule www.slide12.com
  18. 18. Al Gore – 2007 Nobel Prize, Academy Award - Using PPT Became A Storyteller Got Attention Provoked Desire - Better Future Inspiring Idea Stepped into Leadership Posture www.slide12.com
  19. 19. The Truth About Audiences Consumers Emotional Dumb Greedy Lazy Scare Easily www.slide12.com
  20. 20. People Don’t Want Drill Bits, They Want Holes www.slide12.com
  21. 21. Is an Investor pitch speed dating? www.slide12.com
  22. 22. Emotional – Investors Bet On People They Like 100 100 100 students students students 30:00 3:00 :30 Video Video Video Question: Is the guy in the video a good teacher? www.slide12.com
  23. 23. Emotions Are The Fast Lane To The Brain www.slide12.com
  24. 24. Emotional – Start With The Experience Demo Early www.slide12.com
  25. 25. Dumb – Tell Them What To Think www.slide12.com
  26. 26. Care About Money, Not How It Works They Don’t Care About Your Product, They Care About Your Customers www.slide12.com
  27. 27. Everything Changes When You Have Paying Customers www.slide12.com
  28. 28. Lazy – You Have To Do The Work www.slide12.com
  29. 29. Lazy – You Have To Do The Work www.slide12.com
  30. 30. Lazy – Bill Gates Making You Do The Work www.slide12.com
  31. 31. Lazy – Audiences Love Steve Jobs www.slide12.com
  32. 32. Scare Easy - Don’t Heighten Their Fears www.slide12.com
  33. 33. Scare Easy - Don’t Parade Academic Plumage Thermoelectric “heat from smokestacks” Photovoltaic “energy from sunlight” Oscillations “vibrations from cars on the bridge” www.slide12.com
  34. 34. …so when you add a slide – or add something to a slide ask, “…who am I doing this for?” www.slide12.com
  35. 35. Pictures Beat Words www.slide12.com
  36. 36. More than 4,000,000 children under 5 die in Saharan Africa every year. In Saharan Africa, child mortality rates are running at an rate of 172 deaths per 1000 babies born. Please donate to the Red Cross. www.slide12.com
  37. 37. Please donate to the Red Cross. www.slide12.com
  38. 38. Use Props – Get Engaged, Engage Them www.slide12.com
  39. 39. On Every Slide You Need To Answer What does it say? What does it mean? Why should they care? www.slide12.com
  40. 40. Why This Sucks – Let Me Count The Ways 1 2 3 4 5 6 www.slide12.com
  41. 41. When You Hear The Sound of Your Own Voice….. …..Be Looking At Someone www.slide12.com
  42. 42. The Secret Know what your Audience wants. Know what you are talking about. Practice, Practice, Practice www.slide12.com
  43. 43. Craziest Idea of The Day Big Business Plan - On Hold Go Straight To: PPT 12-14 slides, Q&A Pitch to anyone who’ll listen www.slide12.com
  44. 44. Dive Into www. sethgodin.typepad.com www.presentationzen.com Garr Reynolds www.guykawasaki.com www.madetostick.com Heath Bros. www.ted.com Technology, Entertainment, Design www.slide12.com
  45. 45. Questions for me? www.slide12.com
  46. 46. Thank You! Pat McNamara www.slide12.com www.slide12.com

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