Wordpress seo tips   e briks infotech
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    Wordpress seo tips   e briks infotech Wordpress seo tips e briks infotech Presentation Transcript

    • WordPress SEO &Optimisation Strategies A4UExpo London, October 2008
    • Joost de Valk
    • Open Source Theology IBMS Apple Geek MarketeerWordPress SEO Speaker Blogger Online marketeer
    • http://yoast.com
    • http://orangevalley.nl
    • Today’s agenda1 WordPress & SEO2 Promoting Your Blog3 Getting more subscribers4 Conversation OptimizationAnd maybe, some bonus tips.
    • WordPress & SEO
    • Essential Plugins
    • HeadSpace2 - Titles - Meta Keywords and Descriptions - More Tags - And SO much more.http://urbangiraffe.com/plugins/headspace2/
    • Template tip #1Your title should look like this:<title><?php wp_title(‘’); ?></title>Nothing more, nothing less. HeadSpace or any otherSEO plugin will take care of the title.
    • Redirection Use it for all your redirection needs.http://urbangiraffe.com/plugins/redirection/
    • YARPPYet Another Related Posts PluginRelated posts based on tags, categories,post content, etc. http://mitcho.com/code/yarpp/
    • SEO Friendly ImagesAuto-magically optimise alt and title tags. http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images
    • Clean SlugsAuto-magically optimise your post slugs. Sign up for my mailing list and get it!
    • RSS Footer Take advantage of those scrapers!http://yoast.com/wordpress/rss-footer/
    • Structure for SEO
    • Template tip #2Your blog title and subtitle should only be <h1> and <h2> onyour front page! Everywhere else, and <h4> and <h5> isgood enough.To do that, do something like this in your header.php:<?php if (is_home()) { ?><h1>Yoast</h1><?php } else { ?><h4><a href="/">Yoast</a></h4><?php } ?>
    • Template tip #3Add a description to your categories:<?php echo category_description(); ?>
    • Yoast Breadcrumbs Let users and spiders find the way home! Roy Huiskes - Internal Linking 16.30 - Platinum 7 http://yoast.com/wordpress/breadcrumbs/
    • Robots Meta- Noindex, follow your archives, search pages, etc.- Authenticate with webmaster tools- Nofollow ancillary links- Etc. etc. http://yoast.com/wordpress/robots-meta/
    • Pagination Because a search engine can’t skip pages.http://www.seoegghead.com/blog/seo/stop-seo-death-by-pagination-p118.html or http://wordpress.org/extend/plugins/wp-page-numbers/
    • More info on WP SEO? http://yoast.com/articles/wordpress-seo/
    • Promoting your blog
    • Because just praying won’t work
    • So Join In The Conversation
    • Go where your readers go.
    • If you bait...
    • Use the good stuff.
    • Do Guest Posts.
    • Competing is more important than....
    • So now you’ve got visitors
    • Let’s turn them into fans
    • Your Subscribe ButtonCan’t be BIG enough.
    • Offer e-mail too
    • Remind people. After each post.
    • Pick easy scores:- comment redirect (http://yoast.com/wordpress/comment-redirect/)- comment relish
    • Now we’ve got a conversation
    • Let’s keep it going!
    • Here’s 10 stepsto improve the conversation on your blog
    • Step 1:Ask for comments.
    • Step 2: Thank people for commenting.
    • Step 3: get to know your readers.
    • Step 4: answer all questions,and respond to all feedback.
    • Step 5: Reward good remarks.
    • Step 6: keep people involved.
    • Step 7: don’t distract them. Separate track- and pingbacks from comments:http://yoast.com/wordpress-theming-pushing-trackbacks-down/
    • Step 8:Fight spam, always.
    • Step 9: Keep It Stupid Simple (to comment)
    • Step 10:Measure, improve, and repeat Use Blog Metrics: http://yoast.com/wordpress/blog-metrics/ Google Alerts Twitter Ego Searches
    • Are you a good Housekeeper? http://yoast.com/serious-blogging-questions/
    • 3 bonus tips!
    • Prevent fruitless searchingImprove the WordPress search experience: http://yoast.com/wordpress-search/
    • Aim for speed Optimize your template:http://yoast.com/speed-up-and-clean-up-your-wordpress/
    • check themes before installing http://yoast.com/perfect-wordpress-theme/
    • Sign up to my WP mailing list! http://yoast.com/mailing-list/Joost de Valkjoost@yoast.comhttp://yoast.comhttp://www.orangevalley.nlhttp://twitter.com/jdevalk