Why Local SEO is Important for Your Business BY EBriks Infotech

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EBriks Infotech Is a SEO Company That Come In Top Three SEO Company India Which Share A Important Information About Why Local SEO is Important for Your Business? We Provides All Time Correct And …

EBriks Infotech Is a SEO Company That Come In Top Three SEO Company India Which Share A Important Information About Why Local SEO is Important for Your Business? We Provides All Time Correct And Unique Ideas About SEo Marketing, Digital Marketing,Google Update And Also PPC Services Share With Us Friend. If Wants Some More Information About This So Visit Our Sites www.ebriks.com

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  • 1. Photo © Flickr user iL.C.Nøttaasen at flickr.com/photos/magnera/3157602186/
  • 2. MAKING THECASEFOR LOCALSEARCH
  • 3. Photo © Flickr user Sonofabike at flickr.com/photos/oyj/2609205311We operate 123 stores in 30 statesSuch as our SeattleFlagship Store:222 Yale Ave. NSeattle, WA 98109Oooooh,a citation!
  • 4. Traffic to our store pagesfrom local organic searchis growing at +25% YTD%
  • 5. It wasn’t always this way
  • 6. Just 2 years ago, we weren’tgrowing our organic trafficto local store content at all
  • 7. Photo © Flickr user Petereed at flickr.com/photos/petereed/496392956/
  • 8. Photo © Flickr user Petereed at flickr.com/photos/petereed/496392956/OtherprioritiesBetteropportunitiesRight idea,Wrong timeWrong idea,Wrong timeNo budgetright nowWho willown it?This is notwhat we doThis not howwe do thisSomeoneelse’s jobSomeoneelse’s budgetSomeoneelse’s metricsSomeoneelse’s faultIt will taketoo longROI can’t bemeasured
  • 9. How do wefind this?Photo © Flickr user loop_oh at flickr.com/photos/loop_oh/4541017817/
  • 10. Photo © Flickr user Thomas Hawk at flickr.com/photos/thomashawk/540936323/By assigning value toindicators of off-lineactivities.
  • 11. Photo © Flickr user Thomas Hawk at flickr.com/photos/thomashawk/540936323/• Store locator use• Store page views• Rentals pages• Local event pages• Local class pages• Local volunteeropportunities• Links, Likes,Tweets for localcontent
  • 12. Photo © Flickr user Thomas Hawk at flickr.com/photos/thomashawk/540936323/They’re all worthsomething. Somake an estimate.Don’t fall into thetrap of making yourestimate perfect.Perfection takes uplots of time andstops good workfrom happening.Just be reasonable.
  • 13. Use these values toestimate the worth oftotal off-line activitiesVoilà! Now you’vecreated a simplebusiness casePhoto © Flickr user Koen Vereeken at flickr.com/photos/koenvereeken/2088902012/…and a vocabularythat you can teachto your organization
  • 14. Photo © Flickr user nilsrinaldi at flickr.com/photos/nilsrinaldi/5158417206/But how do youconvince theHiPPOs?
  • 15. Photo © Flickr user Thos003 at flickr.com/photos/thos003/5822205888/Bring in theBIG GUNS
  • 16. We engaged DavidMihm to audit ourlocal visibility andhelp us understandthe total landscapeof opportunity.Photo © Flickr user Thos003 at flickr.com/photos/thos003/5822205888/
  • 17. The result:A prioritized seriesof changes andoptimizations, bigand small, that wecould pursue.Photo © Flickr user Thos003 at flickr.com/photos/thos003/5822205888/
  • 18. chose the SMALL onesand that was ENOUGH
  • 19. Photo © Flickr user Akira ASKR at flickr.com/photos/akira_1972/3104076736/We used our new“value vocabulary” andbusiness case to wintiny bits of supportfrom all our partnersPhoto © Flickr user 401K at flickr.com/photos/68751915@N05/6355308765/
  • 20. The low-hanging fruitof local search,if you willPhoto © Flickr user Sherwood411 at flickr.com/photos/sherwood411/4864128553/
  • 21. We optimized a few ofour <title>s here…Photo © Flickr user tamburix at flickr.com/photos/tamburix/6928172860/
  • 22. Wrangled a tiny UXimprovement there…Photo © Flickr user baldiri at flickr.com/photos/baldiri/5735003580/
  • 23. Ran a quick A/B test onour content here…Photo © Flickr user mil8 at flickr.com/photos/mil8/2164167813/
  • 24. We even ran a tinylocal Link campaignPhoto © Flickr user Dunechaser at flickr.com/photos/dunechaser/1883086933/Mad props if youknow who Link is!
  • 25. Our data-intensive reportingand incremental gains caughtthe imagination of leadershipand garnered further supportPhoto © Flickr user Francesco Schwarz at flickr.com/photos/isellsoap/6885674187/
  • 26. Because they had thevision to be able to seethat this isn’t about SEO.Photo © Flickr user Jeremy Brooks at flickr.com/photos/jeremybrooks/2294396074/It’s about thecross-channelcustomerexperience.
  • 27. A cross-channel story isone that everyone in yourorganization can support …because it’s all about thecustomer, not about you.Photo © Flickr user Daniel Y. Go at flickr.com/photos/danielygo/5391176827/
  • 28. Success often breeds success.Little changes lead to big wins.Photo © Flickr user istolethetv at flickr.com/photos/istolethetv/3887342134/
  • 29. Now our mobile apphelps you find ourphysical stores
  • 30. Now we provide localstore product inventoryvisibility on our site…
  • 31. As well as on Google.
  • 32. Now we’re working withan agency to manage ourlocal information acrossGoogle properties, IYPs,wayfinding services, etc.
  • 33. Now we’re runninglocal/social presencesall across the country
  • 34. Now we’re runninglocal/social presencesall across the country
  • 35. Now we’ve marked up ourlocal store content withSchema.org microdata
  • 36. Now we’ve got local staffengaged in creating localmedia… with our members!
  • 37. …is just the beginning.%
  • 38. Photo © Flickr user istolethetv at flickr.com/photos/istolethetv/3887342134/Our conclusions:1. Shrink the change bystarting off small
  • 39. Photo © Flickr user ipuntxote at flickr.com/photos/dia-a-dia/7046151669/Our conclusions:1. Shrink the change bystarting off small2. Use data to tell yourstory
  • 40. Photo © Flickr user jayneandd at flickr.com/photos/jayneandd/4450623309/Our conclusions:1. Shrink the change bystarting off small2. Use data to tell yourstory3. Don’t chase theperfect at the cost ofgetting things done
  • 41. Photo © Flickr user istolethetv at flickr.com/photos/istolethetv/3887342134/Our conclusions:1. Shrink the change bystarting off small2. Use data to tell yourstory3. Don’t chase theperfect at the cost ofgetting things done4. Seek outside counseland guidance fromexperts
  • 42. Photo © Flickr user iL.C.Nøttaasen at flickr.com/photos/magnera/3157602186/Our conclusions:1. Shrink the change bystarting off small2. Use data to tell yourstory3. Don’t chase theperfect at the cost ofgetting things done4. Seek outside counseland guidance fromexperts5. Small changes lead tobig wins for you andyour customers