Why Content Marketing Is The Future of Internet Marketing BY EBriks Infotech


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EBriks Infotech Is Leading Brand SEO Company In India That Comes In Top Three SEO Company In India.We Share A Important Message About Why Content Marketing is the Future of Internet Marketing .We Provides The SMO Marketing,PPC Marketing,Content Marketing etc, Share With us Friends.If Wants some more imformation about this so visit our site www.ebriks.com

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Why Content Marketing Is The Future of Internet Marketing BY EBriks Infotech

  1. 1. AdarshThampyFounder, Conversionchamp.comContent Marketing, Jombay.com
  2. 2. Content MarketingBrands that use content marketingCase Study: Jombay.comLeverage Content MarketingQ&A
  3. 3. Test Domain: Registered on Dec 26thAim: To measure effectiveness of contentmarketingEffort Taken: 15 high quality articles, 5guest posts on PR 2-PR 4 sites, 1 PressRelease, 5 blog comments
  4. 4. “Content Marketing means creating andsharing valuable free content to attract andconvert prospects into customers, andcustomers into repeat buyers.”- Copyblogger
  5. 5. “We were able tolaunch KISSmetrics and get over100,000 monthly organicvisitors in less than a year, justthrough blogging and creatinginfographics.”- Neil Patel
  6. 6. Buffer App Grew To 70,000+Users With A Solid Product &Content Marketing
  7. 7. “Mint owes much of itsuser adoption and brandsuccess to its aggressivelyintelligent contentstrategy.”- Mashable.com
  8. 8. More than 8750questions have beenanswered!
  9. 9. Zero Advertisements! Traffic from SEO and Social Media…Started Content Marketing
  10. 10. Image Credit: Flickr
  11. 11. Photo Credit: Flickr
  12. 12. Audience PersonaValueDemographicHangouts
  13. 13. Forget the Hard Sell
  14. 14. Forget the Hard SellThink Pre-Sell!
  15. 15. Photo Credit: gremln
  16. 16. Photo Credit: roystoncartoons
  17. 17. Photo Credit: nicholsoncartoons
  18. 18. Photo Credit: Cognician
  19. 19. Photo Credit: Nike
  20. 20. …Where Your Target Audience Hangs Out
  21. 21. “Content marketingis the only marketingleft”- Seth Godin
  22. 22. User acquisition cost via traditional marketing methods:Rs. 9150Data for my first startup- a niche real estate portal for my cityTotal Advertising Spend: Rs. 27500Leads: 3Cost Per Conversion: 9166
  23. 23. Then I Tried Content Marketing + Adwords PPC…
  24. 24. Then I Tried Content Marketing + Adwords PPC…Total Advertising Spend: Rs. 6000Leads: 13Cost Per Conversion: 461.53New User acquisition cost via PPC + Content Marketing:Rs. 500
  25. 25. Photo Credit: DreamsTime
  26. 26. Credits: 2013 B2C Content Marketing Benchmarks–North America: Content Marketing Institute/MarketingProfs36% B2B marketers and 32%B2C marketers believe they are“effective” or “very effective” atcontent marketing
  27. 27. Cartoon Credit: Tom
  28. 28. Photo Credit: BlogSpot
  29. 29. Image Credit: Huffington PostWeb: www.conversionchamp.comTwitter: @conversionchampEmail: hello@conversionchamp.com