Utilizing social media for customer acquisition & retention e briks infotech

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Utilizing social media for customer acquisition & retention e briks infotech

  1. 1. Utilizing Social Media forCustomer Acquisition & Retention
  2. 2. Customer Acquisition = $$?
  3. 3. How To Earn Customersvia Social Title of presentation(without spending a shit ton of money)
  4. 4. Optimize Social Sharing
  5. 5. Good, but basic.
  6. 6. In-App Sharing
  7. 7. Getting better!
  8. 8. Shareable URLs #Win
  9. 9. Show some data
  10. 10. Now we’re on to something!
  11. 11. “Pay” with a Tweet/Share
  12. 12. “Pay” with a Tweet/Share@jennita #SearchLove
  13. 13. Social Proof
  14. 14. Connect G+ to Adwords CTR #Win
  15. 15. Facebook EdgeRank 181 Likes 45 Shares 11 commentsNot tooshabby!
  16. 16. Try something new 271 Likes 91 Shares 13 commentsIMAGESFTW!
  17. 17. Pay For It $$$Le sigh.
  18. 18. Uhm… Ask?
  19. 19. Uhm… Ask?@jennita #SearchLove
  20. 20. KEEP ALL THE CUSTOMERS Title of presentation
  21. 21. Community. ehem.@jennita #SearchLove
  22. 22. Social Sign In@jennita #SearchLove
  23. 23. Super, Dumb, EASY
  24. 24. Social Sign In
  25. 25. Use that info, to make it EASY
  26. 26. Want them to contact you?
  27. 27. Can they find you?Phone, check.Email, check.Social, CHECK.
  28. 28. Sometimes you gottatake it off Social
  29. 29. Examples@jennita #SearchLove
  30. 30. Wow Them!
  31. 31. Save $$ No, Really.
  32. 32. Customer Service1st response =9 hours
  33. 33. Social Media Manager Can answer tweets within minutes@jennita #SearchLove
  34. 34. Empower the Manager
  35. 35. TEST All The THINGS Title of presentation
  36. 36. O RLY?
  37. 37. Yours *will* bedifferent.
  38. 38. Go forth…Acquire + Retain

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