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Tips to growi business faster    e briks infotech
 

Tips to growi business faster e briks infotech

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    Tips to growi business faster    e briks infotech Tips to growi business faster e briks infotech Presentation Transcript

    • Marketing used to be simple.
    • A little too simple•  Marketing and sales were mostly PUSH"•  Almost no sales and marketing data"•  Very few tools or systems"•  Physical collateral and packaging were expensive "
    • It was easier to see the big picture and connect marketing tactics to business growth
    • The good news and bad news © Brian Solis & JESS3
    • Even the right tools " can screw you.
    • Typical Customer Lifecycle1.  Generate interest"2.  Sell to hot leads"3.  Get new customers"4.  Sigh in relief"5.  START OVER!
    • How do you grow sales?•  Double your spend?"•  Double your marketing and sales staff? "•  Double your sales efficiency?"
    • Gaps in the Funnel 1. Lost traffic " 2. Lost leads " 3. Lost customers "
    • Focusing on tactics whileignoring strategy leads to holes in your funnel.
    • Can you imagine?
    • What s the result?
    • Tools + Tactics - Strategy =
    • Be clear about your plan"to make every move count
    • Framework for Your Plan: "The Perfect Customer Lifecycle
    • Map Out the Plan
    • Example – Financial Planner
    • Traffic Attraction Strategies •  Content is king (blog posts, videos, etc.)•  Social media•  Online Marketing (PPC, SEO)•  Referrals, Partners
    • Lead Capture Strategies •  Opt-in for free report, video, premium content, etc.•  Request a quote, get a demo, free trial•  Offers, coupons, contests•  Attend live event, webinar, teleseminar
    • Lead Nurture Strategies •  Create custom campaigns for hot, warm and cold leads•  Personalization is key•  Make every message relevant, useful
    • Did you know?
    • Sales Conversion Strategies •  Automate sales stage communications•  Proactively handle objections•  Provide supporting evidence
    • Wowing Customer Strategies •  Welcome customers (make it personal & relevant)•  Be systematic about quality delivery•  Measure satisfaction and take action
    • Upsell Strategies •  Upsell or cross sell later in the relationship•  Offer upsell products during checkout
    • Referral Strategies •  Ask for referrals – and track them•  Partners, customers, networking•  Testimonials and social promotion
    • Example M.A.P.
    • Map your PCL1.  Download the template and workbook at: " http://www.infusionsoft.com/pcl2.  Write down your key tactics and workflow across the entire life cycle3.  Identify the key holes and opportunities in your funnel4.  Don t get bogged down with tactics that " don’t drive strategy5.  Pick the tools to accomplish your goals
    • The Perfect Customer Lifecycle
    • Dont Hesitate – Click Here View The Free Demo Now!" "Download Our Free Marketing Guide