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Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
Tips to growi business faster    e briks infotech
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Tips to growi business faster e briks infotech

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  • 1. Marketing used to be simple.
  • 2. A little too simple•  Marketing and sales were mostly PUSH"•  Almost no sales and marketing data"•  Very few tools or systems"•  Physical collateral and packaging were expensive "
  • 3. It was easier to see the big picture and connect marketing tactics to business growth
  • 4. The good news and bad news © Brian Solis & JESS3
  • 5. Even the right tools " can screw you.
  • 6. Typical Customer Lifecycle1.  Generate interest"2.  Sell to hot leads"3.  Get new customers"4.  Sigh in relief"5.  START OVER!
  • 7. How do you grow sales?•  Double your spend?"•  Double your marketing and sales staff? "•  Double your sales efficiency?"
  • 8. Gaps in the Funnel 1. Lost traffic " 2. Lost leads " 3. Lost customers "
  • 9. Focusing on tactics whileignoring strategy leads to holes in your funnel.
  • 10. Can you imagine?
  • 11. What s the result?
  • 12. Tools + Tactics - Strategy =
  • 13. Be clear about your plan"to make every move count
  • 14. Framework for Your Plan: "The Perfect Customer Lifecycle
  • 15. Map Out the Plan
  • 16. Example – Financial Planner
  • 17. Traffic Attraction Strategies •  Content is king (blog posts, videos, etc.)•  Social media•  Online Marketing (PPC, SEO)•  Referrals, Partners
  • 18. Lead Capture Strategies •  Opt-in for free report, video, premium content, etc.•  Request a quote, get a demo, free trial•  Offers, coupons, contests•  Attend live event, webinar, teleseminar
  • 19. Lead Nurture Strategies •  Create custom campaigns for hot, warm and cold leads•  Personalization is key•  Make every message relevant, useful
  • 20. Did you know?
  • 21. Sales Conversion Strategies •  Automate sales stage communications•  Proactively handle objections•  Provide supporting evidence
  • 22. Wowing Customer Strategies •  Welcome customers (make it personal & relevant)•  Be systematic about quality delivery•  Measure satisfaction and take action
  • 23. Upsell Strategies •  Upsell or cross sell later in the relationship•  Offer upsell products during checkout
  • 24. Referral Strategies •  Ask for referrals – and track them•  Partners, customers, networking•  Testimonials and social promotion
  • 25. Example M.A.P.
  • 26. Map your PCL1.  Download the template and workbook at: " http://www.infusionsoft.com/pcl2.  Write down your key tactics and workflow across the entire life cycle3.  Identify the key holes and opportunities in your funnel4.  Don t get bogged down with tactics that " don’t drive strategy5.  Pick the tools to accomplish your goals
  • 27. The Perfect Customer Lifecycle
  • 28. Dont Hesitate – Click Here View The Free Demo Now!" "Download Our Free Marketing Guide

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