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Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
Present The Great Steps thats take your online marketing to next level By EBriks Infotech.
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Present The Great Steps thats take your online marketing to next level By EBriks Infotech.

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EBriks Infotech is a Best SEO Company In India That Share a PDF Which Showing The Great Steps thats take your online marketing to next level.We Provides Some Unique Information About This And That …

EBriks Infotech is a Best SEO Company In India That Share a PDF Which Showing The Great Steps thats take your online marketing to next level.We Provides Some Unique Information About This And That Information is Grow Your Url Position on Google Search Engine,Share with us Friend. If You Want to Know about More Infomation So Please Visit Our Sites WWW.ebriks.com

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  • 1. #7StepsToSuccess7 to Take Your OnlineSTEPS Marketing to the NEXT LEVEL 1
  • 2. Your Presenters:LAUREN VACCARELLO KAREN RUBINSr. Director, Online Marketing Marketing Product Managersalesforce.com HubSpot 2
  • 3. Agenda:Use Content to MeetCustomer Needs 1 Score Your Leads 5Landing Page Alignment 2 User Retargeting 6Amplify Your Reach Analyze Channelswith Social 3 & Assets 7Connect with CRM 4 3
  • 4. 1•2 Use Content to Meet THE SOCIAL Customer PROFILE Needs
  • 5. SEM vs. SEOWhat’s the difference?.
  • 6. SEM vs. SEO – What’s the Difference?SEMSearch EngineMarketing(Paid Search/PPC)SEOSearch EngineOptimization(Organic Search)
  • 7. 90% of all clicks happen on the 1stpage of Google results.If a user doesn’t find what theyare looking, they try again with adifferent keyword.
  • 8. What’s so great about ranking #1? Position Avg. CTR * #1 36.4% #2 12.5% #3 9.5% #4 7.9% #5 6.1% x4 #6 4.1% #7 3.8% #8 3.5% #9 3.0% #10 2.2% * Source: http://searchenginewatch.com/article/2049695/Top- Google-Result-Gets-36.4-of-Clicks-Study
  • 9. Meet CustomerNeeds with theRIGHT CONTENT
  • 10. How do I know what mycustomers need?
  • 11. Source Content Ideas from your Search Box•Top 5Keywords:•Pricing = 220,Price = 149,iPad = 135,CRM = 126,Careers = 124 “Use Internal Search data to identify Content gaps. Make sure you have content to meet customers needs.”
  • 12. Optimize metaTAGS
  • 13. The Anatomy of a Search Result “Snippet” TITLE TAG 68 characters HTML: <title> ... </title> DESCRIPTION TAG First 160 characters HTML: <meta name=“description” content=“…” />
  • 14. Ask Questions
  • 15. Create Content Based on DiscussionsUse FAQs, LinkedIn discussions and blog comments 15
  • 16. 2•2Landing Page THE SOCIAL Alignment PROFILE
  • 17. Promises 1 Make sure your page title and copy match why/how your visitor arrived 2 Make information simple to access 3 If coming through paid search or display ads, make sure content look and feel match
  • 18. Image credit: tarale IMAGINE you are the searcher
  • 19. Imagine You Are the Searcher 1 What are your intentions? 2 Why are you clicking on a paid search ad instead of organic? 3 What do the ads say?
  • 20. Free shippingmessage is carriedto the landingpage Nothing about personalized ornaments
  • 21. Speaks about personalization!Large variety ofpersonalizedORNAMENTS
  • 22. 3•2Amplify Your THE SOCIAL Reach with PROFILE Social
  • 23. Use socialreach tocompetein search.
  • 24. Google+ Info in Search Results
  • 25. Social Adds Utility and Relevance
  • 26. Google+ Blog Author Profiles
  • 27. Track Individuals’ Contributions
  • 28. SOCIAL ADVERTISINGthe first form of advertising that can leverage the traditionally “offline”tactic of social influence (peer recommendations).It also allows marketers to strategically amplify their brand messages byenabling them to reach the right people with the right messages in variousstages in the customer lifecycle.
  • 29. Benefits of Social Advertising Reach the right people with self-identified 1 demographic & psychographic data
  • 30. Benefits of Social Advertising Reach the right people with self-identified 1 demographic & psychographic data 2 Amplify your message through mouth at scale
  • 31. Benefits of Social Advertising Reach the right people with self-identified 1 demographic & psychographic data 2 Amplify your message through mouth at scale Unlock the opportunity: drive 3 reach via Friends of Fans
  • 32. 4•2Connect with THE SOCIAL CRM PROFILE
  • 33. People fill out your lead capture forms
  • 34. And you gather information about them
  • 35. Put that information into yourCRM system to create asales & marketing alignment.
  • 36. Closed Loop CRM Integration
  • 37. Understand when prospects become customers
  • 38. 5•2Score Your THE SOCIAL Leads PROFILE
  • 39. Three Key CharacteristicsSome of the most critical distinctions you need to make in your marketing database. Leads/Contacts People who convert on your landing pages. Marketing Qualified The # of leads/contacts you Leads qualify for sales follow-up. The # of customers emerging Sales from the top of the funnel. 46
  • 40. Grade Your Leads
  • 41. Different Point Value to Different StagesAssign a grade based on the demographics and behavior of your prospects. Leads/Contacts Grade/Point Value: 30 Marketing Qualified Leads Grade/Point Value: 60 Sales 48
  • 42. 6•2Use THE SOCIAL Retargeting PROFILE
  • 43. Am I BeingFollowed?
  • 44. RETARGETINGRetargeting shows ads on third party websites to people whohave displayed some interest in your brand.
  • 45. Retargeting in Action
  • 46. Retargeting in Action
  • 47. Retargeting Results*http://www.retargeter.com/about/case-studies
  • 48. What is Site Retargeting? Gets cookiedA user connects with your brand Surfs the web Lands on a page designed just for them. Sees your ads
  • 49. Email Retargeting
  • 50. Video Retargeting
  • 51. Richmedia Retargeting
  • 52. Social BenefitsFeatures
  • 53. How To UseImage c/o wired.com Retargeting
  • 54. Prospect Finds Your Website
  • 55. They Don’t Fill Out a Form! (the nerve of them)
  • 56. Retarget Form Abandoners & Bring Them Back
  • 57. After You Get Their Contact Information
  • 58. 7•2Analyze THE SOCIAL Channels & PROFILE Assets
  • 59. Track Leads Across Different SourcesMeasure traffic and leads that your marketing channels are driving 66
  • 60. Track Leads by CampaignMeasure how many leads your campaigns are driving by channel
  • 61. Monitor Landing Page AnalyticsFind out if your marketing offers are successful at converting visitors into leads.
  • 62. Search EngineOptimizationBlogging &Social MediaLead GenerationLeadManagementEmail &AutomationMarketingAnalytics
  • 63. Find out how Get yourHubSpot can help customyou take yourinbound marketing demoto the next level. today.WWW.HUBSPOT.COM/DEMO
  • 64. THANK YOU. 71

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